Need to Know Vol2

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Issue 2, 2011

link.psfk.com/jello

th Jll- Puddig mood m h luchd

coupl o ws go, will ow physicl o s

i loos ov nYC o io us wh h collcivood o h wold is vs. ou psol liid o. th

3 billbod, locd o Ws Bodwy d Gd

S, oios h wold’s ood s xpssd vi

twi, d cpus i hough 3 chicl

c h sils o ows o c hos oios.

How i wos: Cispi Po +

Bogusy, who collbod wih Jll-

o h cpig, hv oiod

twi o wo ohs d oud

h h globl vg o sils :) is

12,000 p iu, whil h vg

o ows :( is 800 p iu. sig

h s hi , h SoHo billbod

pigs twi vy sv scods,

schig o h sils d ows,

d djuss h pcg, d

subsquly, h c, o cospod

o h globl ood.

th billbod is xsio o h ‘Puddig fc’

cpig, which is o id cosus bou

h hppiss d plsu h ss o ig

o o Jll-’s puddigs. Wihi h cpig,

puddig is up o gbs o hos h y d/

w lil sohig o li hi oods. th

cpig si doss silig d owig

tws o oud h wold i l-i.

JEll-O’s 3D BillBOarD

smilEs Or FrOWNs

BasED ON TWiTTEr’s

mOOD

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Issue 2, 2011

link.psfk.com/ipadgirl

this Youtub vido, wih ly 500,000 viws sic is uplodig

li his w, shows gil wlig oud By P i nw

Yo Ciy wih 4 iPds o h hd. as sh wls oud h ppopl o oly s h sigh o h, bu so cougous

ough o ic wih h iPds whil hy’ chd o h

hd. th ply d ‘iPd Hd Gil‘ vido ws pu ogh

by vil vido ig gcy thiodo, ogh wih dsig

copy Clocwo appl. I ws cd o h luch o

Coso’s w ’s gzi CfG: Coso fo Guys, iPd-oly

pp vilbl o h app So.

‘iPaD HEaD Girl’

GOEs Viral PrOmOTiNG

COsmO FOr Guys

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Issue 2, 2011

link.psfk.com/gaga

Igs o Ldy Gg’s os ccic ous -sizd o bbis cly

ppd o h i. thy ud ou o b spoo o h ppc

o Jiy kil Liv. a vido ud Gg cyig bbis i viyo h os coovsil cosus, icludig h ious dss

h gd Peta bs. th ws lso h pocho d ou o

mupp Show voi, ki h fog, h bubbl dss wo houghou

h f Bll ou i 2009, d sply g lod wih hups o

shoulds h sh wo whil poig wih elo Joh.

GaGa maKEs ‘miNi-mE’

OuTFiTs FOr BaBiEs

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Issue 2, 2011

link.psfk.com/vintage

x s up poy il spc hy

d ‘Cuiosiy Shop’ i o o Lodo’s

lgs dp sos, Slidgs, hhy socd wih clbiy shio doios,

popul spls d hd-picd slcio

o vig clohig. all pocds o h sl

o h is w o vious chibl cuss.

as wy o coc shopps wih h sois

bhid h is big sold, h shop pd

wih tls o thigs o c Qr cod gs o

y o h clbiy doios. Visios o h

Cuiosiy Shop could h sc h obil gs

usig hi sphos o y o h so’s

bspo rfI ds o vl vido o h

ssocid clbiy xpliig h chiy d

lig bou h hisoy o h i.

ViNTaGE PrODuCTs

EmPlOy Qr CODEs

TO sHarE CElEBriTy

sTOriEs

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Issue 2, 2011

link.psfk.com/toyota

toyo euop hs luchd cocp vido h igis h bc s widow

i c s ouch sc h ics wih pssig scy. th vido shows

youg gil looig ou o bc s widow duig div ou o h couy. Shsuddly ss o dw d c objcs o h widow wih h g. Sh’s lso

bl o zoo i o dis subjcs d p h sc o h voic h lls

h wh sh’s poiig , uch li p would do o child whil dig

picu boo.

th vido ‘Widow o h Wold’ ws luchd i pship wih h Cophg

Isiu o Icio sig. Howv, h is o ocil s h toyo

is cully woig o his pojc. a siilly syld cocp vido ws s

pviously by Coig i ‘a y md o Glss.’

TOyOTa imaGiNEs

WHaT iT COulD BE liKE

iN THE BaCKsEaT

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Issue 2, 2011

link.psfk.com/chabluksmith

I h s o ou sis o ‘Civs o h W’ chos o artS tHrea’s

gdu poolios, w loo h spciliss o shio/xils/ccssois d

pic ou h wo o flix Wolodyy Chblu Sih.

flix sudid fshio Ba(Hos) edibugh Collg o a d dsigs msw.

Wi o h msw awd Gdu fshio W d o o oly h

wis o h Biish fshio Coucil & Buby Copiio 2010, flix is su o

succd. Sig ma i fshio msw h royl Collg o a, Lodo,

w loo flix’s Ba (Hos) gdu collcio ki.

ki is dscibd by h dsig s ‘ xploio o ily, lig d gics’

d vy g ws buil up o gs o l-Vicoi iloig ps,

dd o boo o iloig o 1893 ild thoo’s Sciol Sys.

flix xplis uh:

th bics w l ix – I v wd h

collcio o v io cosu, d so di-

iol wds o ough suiig bics would’

wo. I usd g wool d ylo ix i

85/15 spli o lo o h iloig. fo dis-

c i loos li ogl wd, bu up clos

i is o pcis, los pixld.

‘as s h colous w, vy sigl hig I ws looig o ispiio – y

ul o 1893 d y old ily phoogphs – w i ixu o spis,

bows, s d gys, so h is wh I w o.’

CrEaTiVE OF THE WEEK

FEliX WOlODymyr

CHaBluK smiTH

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Issue 2, 2011

link.psfk.com/frenchfries

Scoish-bo dsig Louis Gy hs

luchd h dbu jwly collcio i

collboio wih h oli shio ilaSS. fuig i h u ogu-i-ch

collcio is his fch fis pd wih

22c gold-pld is, log gold-pld cub

chi, gvd dilig d lobs clsp

closu.

THE lOuisE Gray

TOuCH TurNs FrENCH

FriEs TO GOlD

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Issue 2, 2011

link.psfk.com/bmwlab

tody s h opig o h BmW Gugghi Lb i nw Yo Ciy. Locd

i o bdod lo i h es Villg, h si hs b sod i

o si-op i v spc which ov h x ws will o oh 100 pogs. th piy issio o h Lb is o xplo d ddss

issus o copoy ub li. th Lb is cobiio o hi , public

ou, h d couiy c. Pogig h Lb hs b cd

o sp cuiosiy d icio, cougig visios o picip i h BmW

Gugghi Lbʼs sch by gig qusios, sws, ids, d dilogu.

toyo-bsd ali Bow-Wow dsigd h obil sucu. Whil s

glc i y loo o b d ou o sl ubig, h i sucu is cully

d o cbo b. th coposi il is sup lighwigh d svs s

“vlig oolbox.” my o h iis wihi h spc li h sig oduls

d vido scs c b lowd o bov vi ooizd cbl wichs. this

s h spc sy o cogu. Wih vyhig cd, h si bcos

op plz.

BMW Guggenheim Lab

NYC, Houston at 2nd Ave.

Open free of charge

Wednesdays to Sundays

augus 3 hough

cob 16 2011

BmW CONVErTs EasT

VillaGE BuilDiNG iNTO

urBaN CuriOsiTy HuB

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Issue 2, 2011

link.psfk.com/lvhoney

Louis Vuio hs pcgd up h hoy o

h h bhivs i islld wo ys go o

h oo o i’s Pisi hdqus. th hivsw visid by up o 200,000 bs duig h

i, ghig 75g o c. accodig o

h fch bps ssociio, ub bs

c b up o ou is o poduciv h

ul bs. th poduc is lblld s ‘L Bll

Jdiiè’ d will b disibud s gi o

ids o Louis Vuio.

lOuis VuiTTON

maKEs HONEy rOOF

OF iTs HQ iN Paris

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Issue 2, 2011

link.psfk.com/jak

nw Yo dsig ki rshid pss J,

wch wih disiciv iilisic dsig

d digil ovl c. J hs bcligh d buo o swich bw i d d

disply. I is d o polyuh d is

vilbl ow i g, pi, whi, pupl, gy

d blc. this is h scod wch rshid hs

dsigd o h Ili bd alssi.

PrODuCT OF THE WEEK

‘JaK’ WaTCH By Karim

rasHiD FOr alEssi