What The Experts Are Saying About Core Elements Of An Online Business
Nov 21, 2014
So may people jump straight into Google and type in the search term "how to make money online". Many do not understand that this is just a search term. It is not a business. Starting an internet business, like any business. Takes time, skills, expertise and effort. Contray to mystical belief it is not a way to make instant riches overnight. The best advice I best advice I can give anyone is before dive into, the very first thing you need to do is find a profitable niche market online. That is where people are already spending money. You do not start with a product first. From here you build a list of people who are interested in your particular niche. Then build relationships with those on your list. And only then market related products and services to your list. All money made online is in your LIST.
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Do I consider myself an Expert in the IM “Internet Marketing” business?
“how to make money online” is not a businessIt is a keyword search item, nothing more.Don’t get hooked in by so claimed experts on how you can earn an income online andmake money quickly.
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This is simply is not trueProfession for more than 20 years. During that time I discovered passion for the internet and educated myself in Internet Markhave successfully run an offline Business iI n the legal Conveyancing eting (3yrs). Then I started my online business and it took 18 months to get off the ground.
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Learning, Education, GrowthI believe in learning, education and growth. These are key elements for Business Growth. So in this presentation I want to show Moral, Transparency and Business ethics of the truth about starting your Online Business.
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Here is a list that I compiled from my own personal experience.
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Skill
s and
Exp
ertis
eWe all have skills and expertise. These come from growing up as a kid, education, work, life, relationships, spiritual, travel, business, and family experiences.
So I discovered a passion for wanting to learn how to master the ability to create my own online Business. And believe me I do not come from any technical back ground what so ever.
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Skill
s and
Exp
ertis
eI simply knew it was what I wanted. I started with knowing first. I did have skills in that, I learnt how to touch type back in High School when you were taught on a typewriter . I learnt on an IBM Memory type writer. Check out this classic
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Skill
s and
Exp
ertis
eThen came the education of the Online World. I did quite a bit of research into the subject. Purchased a few courses Online, some good and some absolute crap. But I decided so long as a came away with learning something I couldn’t consider it bad.
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Road
Map
Once I had up skilled myself I needed to identify an area online for a business type and model. I discovered that nearly all information being sold online was information. I discovered these industries which are just a few I have named.- Digital information.- Music.- Cooking.- Hobbies.- How to.- Online physical products.- Health, wellness and personal development.- Business to business.- Local marketing consulting.- Business and life coaching.- Dating.- Online software.- Mobile gaming.
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Road
Map
The list I built really was extensive.But it needed to the narrowed down, so I decided on the education of how to start an Online Business since I had immersed my own learning in this category. This is essentially find a Niche Market Online. Just a note I still do courses all the time. I love learning. Additionally you need to discover the supply and demand principal. How many people are searching for this information. I use google keyword tool to discover the global monthly searches. If you find there is over 3000 global monthly searches, safe bet you have a market.
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Tool
Box
Yes I needed a tool box. These are the essential items to get you started and consist of:
1. Domain Name2. Hosting3. Auto Responder4. High Converting Landing Page
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Tool
Box
3
Domain NameJust a hint, your domain name should be relevant to your Online Business, and where every possible go for www.yourwebsite.com extension I purchase all my domain names from Name Cheap, here is a direct link to their site. www.webmasteryacademyblog.com/namecheap
Tool
Box
3
HostingBasically a hosting account is where you upload all your files for your website. This will be videos, images, pdf documents, audio, presentations. All the components (nuts and bolts). Files are uploaded via ftp (file transfer protocol). Yes I know it sounds scary but really it is quite simple. I use Blue Host, again because they are cost-effective, support is outstanding 24/7 and they have great video tutorials. Here is a link http://www.webmasteryacademyblog.com/bluehost
Tool
Box
3
Auto ResponderThe role of your Auto Responder is to enable you to collect the names and email addresses for prospects who visit your site. I call it your Online Arsenal. A great Company I use is Aweber. Here is how you can get in touch with them. http://www.webmasteryacademyblog.com/aweber
Tool
Box
High converting Landing PageNow the Landing Page serves one purpose and one purpose only. It is where you will send all of your traffic.You can design these yourself or pay someone to create them. I use optimize press to create all my landing pages. They are simple to use, have great video tutorials and you can have unlimited domains. Here is how you find them.http://www.webmasteryacademyblog.com/optimizepress
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Once you have completed step 3 your goal is drive traffic to your Landing Page. Traffic comes in 2 sources paid and free, you need to leverage both to be successful in your traffic goals. You need to identify what are your traffic goals? Is it to get more brand recognition, impressions, conversions or sales? What mediums are you going to utilize? Facebook, Google, YouTube, Viral Social Media? The subject of traffic can be very daunting but once you master and become a ninja you will see the fruit of your efforts. Another key element is to make sure you are tracking your efforts. What is working, what isn’t. You may need to tweak and test until you find the right balance.
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Mar
ketin
g an
d M
oneti
zatio
n When it comes to marketing your site, please understand this is not traffic. Marketing is about you and your brand online. Building your reputation. Your marketing goal should be that your site is considered the go to place for information and content.
Consider:- Upsells.- Post sales offers.- Referral sales.- Discounts.- Special offers.
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I hope this information has been able to serve you better to understand that “making money online” is just a search term.
If you have any questions please feel free to post a comment or alternatively email me directly :
www.webmasteryacademyblog.com
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