What should go in your Marketing Strategy?

What  should  go in your Marketing Strategy?

The questions you need to be asking to

create a targeted, results driven strategy

for your business

What is a Marketing Strategy?

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Then you need a Marketing Strategy

Do you want more customers, leads, website traffic and to build your brand?

Do you want to understand what

marketing you can do and the results

you could get from that?

Why do you need a Marketing Strategy?

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It will ensure a strategic

approach is undertaken to marketing

guaranteeing all future marketing

tactics are undertaken with a long

term purpose in mind and deliver

a return on investment

It should have tangible, financial goals to aim for so

the value of ongoing marketing can be measured

You can identify potential new markets

and ensure that sales and marketing

teams have a focus rather than

adopting a scattergun approach

Ensure your

brand is working as hard as it

can to portray

your business

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Develop reusable marketing

messages that can be used

through all marketing

and ensure all marketing

is consistent

Plan and execute on-going, consistent and

integrated marketing rather than an ad-hoc

approach and plan your marketing budget

What SHOULD GO IN YOUR Marketing Strategy?

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The Business…

What products and services does your business sell?

What is it?

What’s the history?

Vision  Mission Values...

What is the vision of the business?

And the mission?

What are your values?

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Objectives...

This could be more customers, more

leads, a higher profile, more business

from existing clients

What are your

business objectives

and goals?

What are your marketing goals that

link to this?

Marketplace...

What marketplace are you in?

What are the hot trends in your market?

How big is your industry?

Is it a growing or declining market?

Target market… Who are your customers?

Are your current customers your ideal customers?

Segment them by industry or demographics

Who is your ideal customer?

Competition...

Who are your competitors?

And weaknesses?

How are they positioned? What are your strengths?

How are you positioned?

Unique selling proposition…

What is your unfair competitive advantage?

Why is your business unique?

Brand…

What one word epitomises your brand?

What are your brand values?

If your brand was a car what car would it be?

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Marketing Messages…

What are the benefits of your business and product or services?

What marketing messages

bring these to life?

Marketing Mix...

Think of all the different marketing channels your business could utilise

Marketing Mix…

Website

SEO

PPC

Facebook Twitter

LinkedIn

Video

YouTube

SlideShare

Blogs

Newsletters

Email Marketing Direct mail

Landing pages Webinars

Advertising

PR

Trade shows

Telemarketing

Affiliate programs

Partners

White papers and guides

eBooks Case Studies

Marketing Plan…

Create a

yearly,

quarterly

and monthly

plan

detailing

exactly what

you will do

Work out your return on investment

from your marketing strategy

Work out a budget and how

much it’s going to cost

Next Steps...

For help with your Marketing Strategy or executing your strategy get in touch:

www.XanderMarketing.com | 0118 321 7620 | [email protected]

Now do your

marketing

To download a Marketing Strategy template click here: http://www.xandermarketing.com/marketing-resources/free-marketing-strategy-and-plan-template/

About Xander Marketing…

Xander Marketing is the outsourced

marketing partner of choice for SMEs that

want more customers, but lack the time,

resource and know-how with which to

acquire them. We help raise awareness,

increase website traffic and deliver the

leads to get you more customers with

affordable and results driven marketing.

www.XanderMarketing.com | 0118 321 7620 | [email protected]

Contact us for a free one hour marketing consultation: