What major types of marketing intermediaries occupy this sector

Yash PatelIIT Madras

RETAILING

What is Retailing?Selling Goods or Services directly to finalcustomers for personal non business use

RETAILING

What is Retailing?Selling Goods or Services directly to finalcustomers for personal non business use

Who Are Retailers?Any business enterprise whose sales volume

come primarily from retailing

STORE RETAILERS

NON STORE RETAILERS

CORPORATE RETAILING AND FRANCHISING

WHOLESALING

What is Wholesaling?Selling goods and services to thosewho buy for resale or business useexcluding primary producers andretailers

DIFFERENCE BETWEEN RETAILERS AND WHOLESALERS

- Wholesalers pay less attention to promotion,atmosphere, and location than retailers

- Wholesale transactions and trade area are largerthan Retailers’

- Government norms are different for both

MERCHANT WHOLESALERS

Full Service Wholesalers:Carry Stock, Maintain sales force, Offer Credits,Make Deliveries, Provide management assistance

Limited Service Wholesalers:Cash & Carry, Drop Shipper, Truck Jobber

Rack Jobber, Mail Order

MERCHANT WHOLESALERS vs

AGENTS

Merchant Wholesalers Agents

Independently Owned Independently Owned

Take Title Do Not Take Title

Limited Service

MARKET LOGISTICS

Marketing logistics involve planning,delivering, and controlling the flow ofphysical goods, marketing materialsand information from the producer toa market as necessary to meet customerdemands while still making asatisfactory profit

IT INCLUDES…Order Processing

Warehousing

Inventory

Transportation