“Lean startup” model: From fad to best practice in technology commercialization… and its implications for understanding “entrepreneurial” universities Norris Krueger, Entrepreneurship Northwest Dianne Welsh, University of North Carolina Greensboro Deborah Brazeal, Cal Poly Pomona Technology Transfer Society 2010
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What lean startup model tells us about tech transfer?
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“Lean startup” model:From fad to best practice in
technology commercialization…and its implications for
understanding “entrepreneurial” universities
Norris Krueger, Entrepreneurship NorthwestDianne Welsh, University of North Carolina Greensboro
Deborah Brazeal, Cal Poly Pomona
Technology Transfer Society 2010
Comparing Innovation Systems: the Entrepreneurial Edge
Theme of this conference
Opportunities for T2S & members
Idea #1: What could we learn if we compared: Innovation systems?
Entrepreneurial ecosystems?
Idea #2: And if it's truly about being… entrepreneurial... WHY is it so HARD?
Comparing Innovation Systems: the Edge IS Entrepreneurial
What makes the special places.. special?A focus on nurturing entrepreneurial mindsetHow do we know if universities are more “entrepreneurial”? (Diagnostics?)
What we knowPhan & Siegel (2006): Universities must have a technology transfer strategy that emphasizes entrepreneurship (not a 'bolt-on')
TTOs' experience matters – how often is there a strong training in entrepreneurship, let alone the mindset? [ Krueger & Brazeal 1994; Krueger 2000, 2009a, 2009b; Tello, Latham, & Kijewski, 2010; Siegel et al. (2003, 2007) ]
Locus of entrepreneurship?
TTOs & b-schools too often are poorly connected (Wright, Piva, Mosey & Lockett 2010)
University entrepreneurship is at least multi-disciplinary, if not transdisciplinary – a critical insight (Rothaermel, Agung, & Jiang, 2007).
* Cooperative Research Centers (CRCs) & Engineering Research Centers
(Hayton, Sehili, & Scarpello, 2010).
* SBIR - Small Business Innovation Research
(Link & Scott, fc)
* Proof of Concept Centers(Gulbranson & Audretsch, 2008)
Leading new 'Best Practice' models
from Incubating to Accelerating
POC centers: eg, MIT, UCSD
Physical accelerators: eg, Y-Combinator
Virtual accelerators: eg, TechStars
Immersion experiences: eg, Startup Weekend
A Clue?: Why does SW get so little traction at universities?
What do accelerators share?...(And great entrepreneurial training???)
Mindset IS Key: Entrepreneurial Thinking versus Bureaucratic Thinking
Problem-based learning
Effectual not causal
Training minds not filling memories (knowledge structure vs. knowledge content)
Getting to 'Expert': Mentoring, fast feedback
Sounds like...
Principles of Lean Startup Startup = Vehicle to Identify Scable, Sustainable
Business Model
Test assumptions & “pivot”
Learning how to engage customers
Learning to lose 'inventors syndrome”
Execution >>>>> Idea
How a TTO/university might follow – or not? Who does? Who says they do?
Durant versus Sloan?Alfred Sloan = famous; Durant = ??
Steve Blank: “Why Accountants Aren't Entrepreneurs”
Teach entrepreneurship in a business school or..
Teach business in school of entrepreneurship??
Dominant Logic: Bureaucratic or entrepreneurial thinking?