What kind of Media Institution might distribute your media product and why?

Janet Bargmann

What kind of Media Institution might distribute your media product and why?

In searching for a media institution who could sell my magazine, I found the two most popular were IPC Media, who sell Uncut and NME, and Bauer Media, who distribute Q Magazine, Mojo, and KERRANG!

These magazines are all associated with rock music, so I thought that it would be a good idea to pitch my magazine to them, because they would have the knowledge and understanding on how to distribute my magazine in this competitive market, and put Uprising in the market up against these successful magazines.

Examples of media publishers I found online…

In the end I chose Bauer Media, because they are one of the biggest magazine publication industries in Europe, so this would definitely help Uprising's popularity beyond the UK. Although Bauer also distributes KERRANG!, which I have loosely based my magazine around, I think that because my magazine has a selection of sub-genres it would appeal to more than one type of audience.

The Pitch… I thought choosing Bauer Media would be the most appropriate, because they have published magazines within my chosen genre before, however there is a big similarity with magazines such as KERRANG! I don’t think this would necessarily be a huge problem, because I believe Uprising has the potential to gain popularity by the variety of sub-genres I have included, ranging from Alternative Rock to Metal.

I have found many images online of Rock Magazines, and I think that mine would stand out from them because the front cover, for example could be considered more simplistic than others. I don’t think this is a bad thing, because it would mean that my target audience would notice it against the many colours of other rock magazines. For example…

UPRISING vs KERRANG!Here is my front cover compared to that of a rock magazine with the same publisher:

The main image covers the masthead, and red is used a lot more in KERRANG! in the central part of

the image, and, whereas with my magazine, I have

used red at the top and bottom, and my

masthead isn’t covered. I think the white background

makes the girls stand out more with their dark clothing. It also

makes the yellow stand out across the

middle.

There are definitely pros and cons with choosing Bauer Media as my publisher, because firstly, there will be a lot of conflict between Uprising and magazines like KERRANG! However, it means that the audience will have a variety of magazines to choose from, and Bauer Media can make more profits, depending on the success of the magazines.