What Is Web2.0 and Business Models for the Next Generation of Software Information Management Teacher : Wesley Shu Reporter : Jizheng Tsai Mail:[email protected] 此此此此此此 Creative Commons 此此此此 「 - 此此此此 - 此此此此此此此此 2.0 此 此此此此 」
Nov 01, 2014
What Is Web2.0 and Business Models for
the Next Generation of Software
Information Management
Teacher : Wesley Shu
Reporter : Jizheng Tsai
Mail:[email protected]
此份講義採用 Creative Commons「姓名標示 -非商業性 -相同方式分享台灣 2.0版」授權條款
O’REILLYWhat Is Web2.0 and Business Models
for the Next Generation of Software.
Published on O'Reilly (http://www.oreilly.com/)
Web2.0Download
Web2.0(1/3)
• Began with a conference brainstorming session(O’REILLY)
• The company survived dot-com bubble seemed to have some things in common.
• Initial brainstorming
Web2.0(2/3)
Web2.0(3/3)
• The Web as Platform
• Harnessing Collective intelligence
• Data is the Next Intel inside
• End of the software Release Cycle
• Lightweight Programming Models
• Software Above the Level of a Single Device
• Rich user Experiences
The Web as Platform
Netscape
控制網頁內容控制網頁內容
控制應用標準控制應用標準
不銷售或套裝不銷售或套裝
不控制 API、應用標準不控制 API、應用標準
沒有不同平台的問題沒有不同平台的問題
The Web as Platform
Double Click
超過 2000家超過 2000家
Head(80)Head(80)
Overture, Adsense
千千萬萬千千萬萬
Long tail(20)Long tail(20)
Customer-self service and algorithmic data management to reach out to the entire web , to the edges and not just the center , to the long tail and not just the head
Customer-self service and algorithmic data management to reach out to the entire web , to the edges and not just the center , to the long tail and not just the head
The Web as Platform
Akami
Data ControlData Control
Client/ServerClient/Server
BitTorrent
Data ShareData Share
Peer to PeerPeer to Peer
The service automatically get better the more people Use it.
The service automatically get better the more people Use it.
Harnessing collective intelligence(1/3)
• The giants born in the Web1.0 era who have survived to lead the Web2.0 era– Yahoo
• Directory • Portal
– Google• PageRank
– eBay• Critical mass of buyers and sellers
– Amazon• User engagement
Harnessing collective intelligence(2/3)
• Wikipedia– With enough eyeballs ,all bugs are shallow
• Del.icio.us and Flickr– Folksonomy and Tagging
• Cloudmark– Collaborative spam filthering
• Viral marketing– Recommendation
• SourceForge.net– Peer production of the open source
Harnessing collective intelligence(3/3)
• Blog and RSS
• Network effects from user contributions are the key to market dominance in the
web2.0 era
Data is the Next Intel inside(1/2)
• Amazon.com– Product database– ISBN vs ASIN
• Google– Web crawl
• MapQuest– Map Database
• Ebay– Database of products and sellers
Data is the Next Intel inside(2/2)
• EVDB– calendar
• Upcoming– Events
• Free data movements– Wikipedia– Free Software– Creative Commons
End of the software release cycle• Operation must become a core competency
– The software must continuous update – Goole must continuous crawl web– Reply user queries continuously
• User must be treated as co-developers – Release early and release often– Perpetual Beta
• Business models– Microsoft vs Google– ZDnet: Microsoft won’t be able to beat Google
Lightweight Programming Models
• Support lightweight programming models that allow for loosely coupled systems
• Think syndication ,not coordination– RSS or REST
• Design for Hackability and remixability–可編輯性 與 可重製性– Some right reserved
• Innovation in Assembly– Dell computer
Software Above the Level of a Single Device
• iTune– PC and ipod, handheld device
• PDA
• NDS
• PSP
• PC
• Wii
• Cell phone
Rich User Experiences
• Ajax– Ajax is not a technology , it is really several
technologies.– Web2.0 technology
Rich User Experiences• standards-based presentation using XHTML and
CSS;• dynamic display and interaction using the
Document Object Model;• data interchange and manipulation using XML and
XSLT;• asynchronous data retrieval using
XMLHttpRequest;• JavaScript binding everything together."
• l
• l
Core competencies of web2.0 companies
• Service, not package software.• Trusting users as co-developers.• Harnessing collective intelligence.• Software above the level of a single device.• Lightweight user interfaces ,development
models and business models.• Leveraging the long tail through customer
self-service.• Hard to recreate data source that get richer
as more people use them.
Web2.0 Design patternChristopher Alexxander
• The long tail
• Data is the next Intel inside
• Network effect by default
• Some right reserved.(Creative commons)
• The perpetual Beta.
• Cooperate, do not control.
• Software above the level of a single device
Thank you for attention
Q&A