WHAT IS NATIVE ADVERTISING?* *a.k.a. the best thinto happen to advertisin, since banners FAIR USE NOTICE: We believe that the use of any copyrihted material contained in this presentation constitutes a 'fair use' as provided for in section 107 of the US Copyriht Law. If you wish to use copyrihted material from this presentation for purposes of your own that o beyond 'fair use', you must obtain permission from the copyriht owner.
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WHAT IS NATIVE ADVERTISING?**a.k.a. the best thin! to happen to advertisin!, since banners
FAIR USE NOTICE: We believe that the use of any copyri!hted material contained in this presentation constitutes a 'fair use' as provided for in section 107 of the US Copyri!ht Law. If you wish to use copyri!hted material from this presentation for purposes of your own that !o beyond 'fair use', you must obtain permission from the copyri!ht owner.
We call them 'Native'Those who were born where they live.
Howard Luck Gossa!e
People don't read ads, they read what interests them. And sometimes, that happens to be and ad.
John Wanamaker
Half the money I spend on advertisin! is wasted; the trouble is I don't know which half.
Online ADVERTISING IS BROKEN
2010s1990s
We live in a connected world.Fact #1
Banners don't work.Fact #2
80% USERS 500 MLN 1.5 BILLION
Internet is !oin! mobile.Fact #3
tweets via mobile mobile users mobile devices
in 2013ADVERTISING THAT WORKS
Goo!le's AdwordsThe Adwords platform lets you place text-ad on SERPs based on a user's query. They look like search en!ine results, except that an 'Ads' text is clearly visible
Facebook's Promoted PostsYou can pay to 'promote' each post of a Facebook Pa!e to make it visible to more users. They look like normal posts except for the text 'Promoted' above the post.
Twitter's Sponsored TweetsYou can sponsor a Tweet to make it visibile on the timelines of users that are not followin! your profile. It is a normal tweet, except for a 'Promoted by' hi!hli!hted text.
Tumblr's RadarEach tumblr post can be promoted and become an Ad that appear on users timeline. That is the only type advertisin! accepted on Tumblr.'s dashboard.
NATIVE ADVERTISING
def: A web advertisin! method in which the advertiser provides valuable contentin the context of the user's experience.