What is mobile news?
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What is mobile news?
Timely, relevant info delivered wirelesslyto a handheld device
by user request.
Timely, relevant info:Not necessarily
“journalism”
• East Bay Express calendar (mobile)
• Flickr: Recent LA pics
Story format:
(Often) a bad fit for mobile news
Full story...
Delivered wirelesslybase cellnetwork
3G, 4G,WiMax
LTE, Wifi
AT&T 3G(my experience)
Network congestion:Only gonna get worse
Handheld devices
Permission:Push or pull,
It all starts with aUSER REQUEST
MOBILE NEWS:Timely, relevant info delivered wirelesslyto a handheld device
by user request.
Key points forAMVmobile
student teams...
1. Mobile digital divide:
Roll with it.
It’s probably here to stay.
There’s business on both sides.
2. Mobile = Action
Always help users “do”
Everything is a service
3. News orgs: Bad target
At least mostly, for now.
Better chance: Smaller, newer, digital-first ventures.
3a. But, if you mustpitch to traditional
news orgs...
Learn about mobile advertising/marketing.
Talk to ad & business folks, not just newsroom.
Don’t be scary.
Pitch simple, small, cheap, experimental,
measureable.
News CMSs generally suck.
Mobile integration
Inbound & outbound
Options for special projects
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