What is DEMO?€¦ · 17/02/2012 · TRADE & MAINSTREAM MEDIA Press attend DEMO for one simple reason: it’s the best ... It is the perfect launching pad for a startup with the

For more information, contact:NEAL SILVERMAN, Senior Vice President, DEMO at 508-766-5463, 781-956-7991 or [email protected].

CONFERENCE FORMATThe feel you get when you enter DEMO is unlike any other conference. Each company is given just six minutes on the DEMO stage to truly demonstrate how their product will change the world. No PowerPoint or flashy corporate presentations allowed. Just the founders and the technologies many are staking their careers on. It doesn’t get any more straightforward and fast paced than that.

DEMO PAVILIONWhile the DEMO stage is the place to witness each technology as it is unveiled, the DEMO Pavilion is where the real action is. It’s a perfect environment to network, research, form meaningful and strategic relationships, and—yes—even close some deals. Here, investors and potential partners can get a close up look at the latest trend-setting technologies. It’s not just a place for more face time, but for more eyes on-the-product time.

No demonstrator can dominate the conference with marketing collateral, signage, whiz-bang graphics, and alluring giveaways. The professionally managed and ergonomic Demonstrator Pavilion is a level playing field. There is no bad spot on the floor; everyone has the same visibility keep the attention laser focused on the products.

NETWORKING EVENTSOpportunities abound to connect and interact with the DEMO audience on a more informal level throughout the show. Each DEMO is packed with networking events to help facilitate audience interactivity – including cocktail receptions; private dinners for demonstrators and Dealmakers; a rockin’ late night soiree and a special awards program.

DEMO is the launchpad for emerging technology and trends. Each year over 2,500 people from around the globe attend DEMO to experience innovation at its birth. At each DEMO event, a hand-selected class of new products are introduced to the world for the very first time to global press and prolific bloggers; investors; corporate acquirers; strategic partners and buyers.

Throughout its 21 years of existence, DEMO has earned a reputation for consistently identifying new innovations that are most likely to disrupt the markets they serve and/or change the way we use technology overall. DEMO will take your product from concept to customer!

What is DEMO?


Who Attends DEMO? DEMO is THE event where entrepreneurs, investors, media and buyers converge to take the most promising products from concept to customers.

CORPORATE DEVELOPERS & ACQUIRERSLarge enterprise corporate buyers attend DEMO seeking acquisition and partner candidates from thecompanies launching on stage. And, they find them! Since the class of 2004, there have been over 40 acquisition transactions.

TRADE & MAINSTREAM MEDIAPress attend DEMO for one simple reason: it’s the best place to break technology news. DEMO attracts 100+ media professionals from major publications like the Wall Street Journal, Forbes and USA Today to key Trade publications like PCweek, Computerworld, CNet and ZDnet to the top tech bloggers like VentureBeat, ReadWriteWeb, Mashable and GigaOm.

VENTURE & ANGEL INVESTORSWhether it is early, mid or late stage investment, the well vetted companies launching at DEMO are ripe for investment. Demonstrators over the past five years have generated over $3.5 billion in funding after their launch at DEMO.

BUYERSCIOs/CTOs/Senior IT consumer and enterprise industries.

ENTREPRENEURSCEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating companies and start-up ventures around the globe.


What People Are Saying…“Although I am supposed to have all access to the latest and greatest technologies each month, I was surprised about everything I didn’t know and that was exclusive to Demo. Very impressive and one of the best events of the year. With ability to only attend a few a year, you must pick cautiously, but Demo is a 10 and a must see.” DEMO Fall 2010 VC Attendee

“DEMO is the best place to find the unexpected. It’s a refreshing and novel experience, every time.” DEMO Fall 2010 Angel Investor Attendee

“DEMO was an extremely well organized event, run by professionals who know what they are doing. It is the perfect launching pad for a startup with the right mix of media, investors and clients. We are really glad with our decision to go.”Ali Ghafour, CTO & Founder, Viafoura

“DEMO was a fantastic experience and the best conference I have ever attended. Perfectly organized, great friendly vibe amongst all of the demonstrators, great networking. We are extremely pleased with the amount of press coverage and investor interest that followed the presentation. And, we are extremely humbled and honored to have won a DEMOgod award. People who know of DEMO keep on congratulating us on it. I would highly recommend participating to the conference!”Raffaella Camera, VP of Strategy & Client Services, Zugara

“When you’re boot-strapping a start up, the DEMO event lets you function like a billion dollar organization: the media, the quality of visitors, the investment opportunities. You just can’t get that on your own as a small organization”Paul Miller, CEO, mSIGNIA


DEMO FACTS: From a recent survey of demonstrators over DEMO’s 20 year history, here are some key findings

illustrating the long-extending benefits a DEMO launch can have on your business:

Source: 2009 DEMO demonstrator research study. Conducted by BluePoint Ventures

In just the past five years, DEMO companies have raised well over

$4.5 billion dollars in the months/years following their debut at DEMO. More than

50 companies have been acquired by tech giants, such as Adobe, Cisco, Google, Microsoft, Motorola, Nokia, Symantec, Viacom, Yahoo!, and more.

92% said DEMO’s press coverage

was “excellent/good”

22%

of past demonstrators received funding within 60 days as a

direct result of a DEMO launch.

92%

who secured funding, did so within 9 months of DEMO

62%

received over $1 million in funding - mostly from

venture and angel


Half.com (eBay)Five Across (Cisco)Picasa (Google)Homestead Technologies (Intuit)Pluck (Demand Media)Ribbit (BT)Sonaptic (Wolfson Microelectronics)Teleo (Microsoft)Elastic Networks (Paradyne Networks)Allaire Corp (Macromedia)UpShot (Oracle)Bigonthenet (Azeus)Reactivity (Cisco)Expert City (Citrix)Magnifire (F5)Good Technology (Motorola)Pantero (Progress Software)Our Pictures (Simple Star)Mail Frontier (Sonic Wall)IMLogic (Symantec)TurnTide (Symantec)Whole Security (Symantec)Xfire (Viacom)Oddpost (Yahoo)

IronPort (Cisco)Kaboodle (Hearst)Nexo (Shutterfly)Serious Magic (Adobe)Infomersion (Business Objects)JotSpot (Google)Livevault (Iron Mountain)Mediabolic (Macrovision)Onfolio (Microsoft)Avvenu (Nokia)Lusora (Western Standard Energy)Livedeal (YP Corp)Kenai (Forum)Insors (Iocom)Streamload (Mediamax)Trimergent (Microsoft)Inxight Software (Business Objects)Live Picture (MGI Software)Determina (VMWare)Zing (Dell)Grand Central (Google)Koral (salesforce.com)Autoxray (SPX)Stata Labs (Yahoo)

Zone Labs (Checkpoint)Mailblocks (America Online)SightSpeed (Logitech)AvantGo (Sybase)Danger, Inc. (Microsoft)Personify (Accrue Software)Good Technology (Motorola)Flarion Technologies (Qualcomm)Preventsys (McAfee)SalesLogix (Symantec)Kana Communications (merged with Silknet)Loudcloud (EDS)Digital Impact (Acxiom)Bitfone (HP)Plumtree Software (BEA Systems)Softbook (Gemstar)CustomerSat.com (MarketTools)Epicentric (Vignette)Zosh (USendit)Fortify (HP)DIM DIM (Salesforce.com)Tungle (RIM)SuccessFactors (SAP)

Adobe AcrobatSun’s JavaNetscape NavigatorPalm ComputingWebExTiVoE-TradeGoogle’s first venture into mobile searchGarageBand.comLeapfrogShopping.com

Skype’s first implementation for mobile handsetsPlaceware, the foundation for Microsoft Live MeetingAutonomysalesforce.comVMwareLinden Labs’ LindenWorld, the precursor to SecondLifeNetObjectsBoingo WirelessUgobe

YodioVringoBuzzLogicJajahShazam EntertainmentSproutcoCommentYuuguuBlinkxffwd.comLiquid PlannerAliph’s Jawbone mobile headset

An unprecedented history of AcquisitionsMore than 50 demonstrating companies were acquired in the last four years alone. Cisco, Google, Microsoft, Motorola, Symantec, HP, SAP and Yahoo! have all gone to the well more than once, acquiring multiple DEMO companies. If acquisition is a measure of success, the DEMO list is long and impressive:

Products and Services that are now Household NamesThe DEMO experience has helped introduce new products and services that have become well-known brands in both the business and consumer markets, including:


SGEntrepreneurs.com/CNET AsiaUSA TodaySan Diego Daily TranscriptWeb GuildForbesFreelancerJustin TVTechMamas.comWe Blog The WorldWall Street Journal/AllThingsDTechPulse 360ReadWriteWebMashableForbesSan Francisco ChronicleAgence France-PresseInLab NewsCollaborative StrategiesTechZuluBusiness Insider/Silicon Alley InsiderTF1 High TechZDNETReveNewsSilicon ValleyBloomberg BusinessWeekSan Francisco ChronicleUberGizmoForbes On TechCNBCCBS Interactive

MarketWatchWired.comGigaOmDow Jones VentureWireForbesWirtschaftswocheSiliconANGLEImpress WatchWirelessWire NewsCIOHuffington PostSocialmedia.bizCNN MoneyCNETSilicon Valley JournalThomson ReutersZDNetGigaOmNBC Silicon ValleyAssociated PressPCMag.comWall Street Journal / AllThingsDForbesCNETSiliconANGLEFinancial TimesSan Jose Mercury NewsThe NIKKEI (Nihon Keizai Shimbun)Cupertino DailyIEEE Spectrum

MarketWatchComputerworldeWeekProsessori Electronics MagazineThe Auto ChannelBloomberg BusinessWeekTechmemeMashableDLTV Talk Tech/Rad on the Web/Press PauseXconomy San FranciscoScobleizerNetwork WorldBBCMIT Technology ReviewInfoWorldbub.blicio.usThe French News AgencyRadio and Television SloveniaKogyo Chosakai PublishingSan Francisco ChronicleVentureBeatTechZuluTechCrunchWired MagazineTechnoratiBloomberg TelevisionWall Street Journal

Unprecedented access to global pressDEMO EVENT PRESS LIST


LAUNCH PACKAGE: Services and benefits we deliver as part of your DEMO launch. Experience more than 6 minutes onstage. Demonstrators at DEMO receive the following benefits:

PRE-EVENT:• PR support and communications training with public relations agency• Demonstrator presentation review with professional demonstration coach• Dedicated event account manager• Script review with DEMO Executive Producer• Social Media Training• Technical pre-conference meeting with production team

DURING DEMO:• Dedicated Microsite/Media Center• 6 minute product launch video• Behind the scenes interview with company CEO/Executive discussing business plans• Photos of your launch/DEMO pavilion display posted to DEMO photo gallery and available for your use• Complimentary press release through Market Wire (posted on microsite)• Coverage on DEMO Beat Channel on VentureBeat site• Content Syndication via worldwide IDG News Service• Turnkey kiosk in the DEMO Pavilion for 2 days• Signage• Wireless Internet connectivity• Technical rehearsals with DEMO production team• Private Practice Room• Presentation rehearsal and feedback• On-site demonstration coach• Company profile and product description in DEMO online program guide• Online microsite with video presentation• 3 full conference passes to the event• Invitation to CEO Dinner• Behind the scenes interview broadcast on DEMO.com and throughout IDG media network• Chance to win People’s Choice, Million Dollar Media Prize

POST-DEMO CONFERENCE:• Unlimited hosting of demonstrator microsite on DEMO.com• Post-event promotion of launch video across IDG global website network• Invitation to all DEMO alumni regional events• Discount on sponsorship and advertising across all IDG media properties: Macworld, PCWorld, CIO, CSO, Network World, Computerworld and InfoWorld

GLOBAL LAUNCH PROGRAM:• Participate as a showcase sponsor at any DEMO International conference over the course of 12 months (DEMO China or DEMO Asia) and DEMO 2012 in the United States, at no charge.

DEMONSTRATOR LAUNCH RATES

LEVEL OF FUNDING RATE

Less than $500,000 $8,000

$500,000 to $1.5 million $15,000

$1.5 million and more $18,500

Apply to launch today at www.demo.comCompanies interested in taking advantage of the launch opportunity must apply no later than February 17, 2012.


What is the Student Alpha Pitch Program?DEMO is making its exceptional promotional and networking platform available to students from some of America’s finest colleges and universities as part of the DEMO Student Alpha Pitch Program.

DEMO will award full scholarships to 10 deserving individuals or groups that have meaningful new technologies that are deserving of presentation to the worldwide, elite audience that DEMO brings. Each individual and/or group applying for the DEMO Student Alpha Pitch Program must be pre-revenue and have received no more than a seed round of funding (<$500k).

DEMO Executive Producer and Editor-in-Chief of VentureBeat, Matt Marshall will evaluate each applicant in order to find the most compelling new ideas to be unveiled at DEMO Spring 2012. Companies selected to participate will be given:

Apply to the DEMO Student Alpha Pitch Program at www.demo.comApplication Deadline: February 17, 2012.

• Ninety second pitch to the entire DEMO audience in the general session ballroom• Kiosk space in the DEMO Pavilion• Two passes to attend DEMO• One pass to the CEO/Dealmaker’s dinner

• Signage and internet connectivity in the DEMO Pavilion• Extensive promotional support on site and after the event on demo.com• Video of pitch posted on demo.com


What is the Scholarship Program?The DEMO Scholarship Partner Program will feature a total of 20 full scholarships for bootstrapped companies, of which a minimum of four will be dedicated to women entrepreneurs; 10 partial scholarships for angel-funded companies and 10 full scholarships for the Student Alpha Pitch for college students. The conference, which has a 20-year history of introducing new game-changing technology products to the world, serves the entire ecosystem of technology innovation, from initial product concept to products ready for introduction into the market. During the two-day event, DEMO provides an environment for demonstrating companies to secure venture funding, establish critical business relationships, influence early adopters and meet with top tier press. • Bootstrapped Companies DEMO will offer full scholarships for twenty (20) companies ready to launch their product. These companies will have raised no more than $500,000 in funding.

• Angel-Funded Companies Partial scholarships will be provided to 10 companies that have received some angel funding but not in excess of $1.5M.

• Student Alpha Pitch Program DEMO will also award innovation coming out of America’s finest colleges and universities. Full scholarships will be provided to 10 deserving individuals or groups that have meaningful new technologies that are deserving of presentation to the worldwide, elite audience that DEMO brings.

• AARP DEMO will offer scholarships to three companies that serve the 50+ market.

All launch companies, including scholarship recipients, will benefit from the unrivaled services DEMO provides including presentation coaching, a dedicated DEMO public relations team, turnkey exhibitor station with signage, access to all international DEMO Conferences, and a profile page with a hosted DEMO launch video that receives massive exposure through VentureBeat and IDG properties, such as CIO, Network World, Computerworld and Macworld to drive exposure to your launch. The scholarships, which will be subsidized by corporate sponsorships, will help ensure that deserving entrepreneurs receive the opportunity to introduce cutting edge technology products that might have otherwise gone undiscovered.

For more information on scholarship opportunities and to apply to launch at DEMO Spring 2012, go to www.demo.comApply to Launch Deadline for Scholarship Consideration: February 17, 2012.


Showcase Sponsorship ProposalThe Showcase Sponsorship offers companies not launching a product at DEMO but looking for access to the conference the opportunity to exhibit in the DEMO pavilion

• Turnkey kiosk in DEMO Pavilion with signage

• 2 full conference passes (value $2995 each)

• Online logo display on “showcase sponsorship” page on demo.com

• Logo on digital slideshow in general session

• Social media package available at discounted rate of $2,500 – includes video interview, tagged photography, and pre-show announcements

SHOWCASE SPONSORSHIP – $5K

What is DEMO?€¦ · 17/02/2012 · TRADE & MAINSTREAM MEDIA Press attend DEMO for one simple reason: it’s the best ... It is the perfect launching pad for a startup with the

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