What iapi did in 2013

What we did this year

- 2013 -

Some Numbers

€351,511.36Total AVG of PR Jan-Oct

Just some of the PR we’re getting

Top 10 pages visited Jan-Oct:

1. Members2. Home page3. Jobs4. Events5. Training6. Finding the right agency7. Blog8. About 9. Postgrad10. IAPI homepage

23,054unique website

visitors(Jan – Oct)

www.iapi.ie

Top 10 agencies who attended IAPI events :

1. Mindshare2. Mediavest3. Carat4. Publicis Dublin5. DDFH&B6. Chemistry7. Rothco8. CawleyNea9. Ogilvy Dublin10. Irish International

990people attended

events (Jan – Sept)

Leadership

AD-vocacyIAPI continues to make representations, or asked to represent an industry view on a range of issues

Regulation of alcohol advertising

Advertising High Fat Sugar and Salt Products on TV

On-line behavioural advertising

Advertising of financialservices products

A powerful industry voice on pitching

• €10.6m cost to agencies to pitch in 2012

• Top 100 CEOs/Marketing Directors received copies of guidelines

• Results already delivered Dublin Bus, Irish Water,

Philanthropy Ireland• Aggressive PR value - €203,340

Our remit is broad reaching across the industry

IAPI has led the effort to integrate all the media currencies in Ireland; press, outdoor, TV, radio, on-line.

• We’ve created a steering group made of JNRS, JNOR, JNLR, IAB, TAM

• Examined how a structure for this might be governed

• Looked at how it worked in five EU territories

• Established the preferred research methodologyto make it happen

• Held two public briefings for media ownersand agencies in May & October

Media Research

IAPI devotes a lot of time to administering the CCCI. We conducted the first ever client satisfaction survey last month and a seminar planned Feb 20134

In addition we’ve been asked to participate in other more tangential areas…

The portrayal and representation of people with disabilities in Irish broadcasting - BAI

The marketing of breast milk substitutes, Dept. of Health/HSE

IAPI Census

Media Induction packhas been viewed

807times since April

The Internship guidelineshave been viewed

533times since September

Future Heads

“Delighted that this has been put together!”Siobhan Lavery, MD ICAN

Case Studies

We updated our ADFX case studies section to include the 2012 winners, which we promoted during the year.

www.adfx.ie/book

ADFX

IAPI representation on various industry bodies has been refreshed and more women have been appointed to represent IAPI on the following boards/committees.• Sandra Alvarez, PHD, appointed to the board of the ASAI• Danielle Donnelly, Mediabrands, appointed to the JNRS

Women in Advertising

Mad Women Altogether

Training

IAPI TrainingTop 5 Agencies

1 DDFH&B2 Carat3 Publicis Dublin

Chemistry4 Starcom5 Mindshare

VizeumMediacom Dublin

Bespoke Training

• Procurement Training for MDs

• Communication & Presentation workshop

• ADFX Masterclass x2

• What can theatre teach us about pitching?

Off the shelf training

• European Advertising Certificate

• The Eff Test• Creative Masterclass

for Art Directors• Understanding your

clients business• The changing digital landscape

Developed a new website: www.iapi.ie/postgrad

Highest number of students enrolled this year at 32Introduced new lecturers and modules such as:

• Measuring Advertising Effectiveness with Jane Reidy, Planner

Cross Platform Media Technolgy with John Dunne, with Uk guest speakers

Razorfish, Adapt TV & Brigttag

• Overhaul of Pitch Night –27 November 2013 . 3 different briefs each addressing

societal issues: male sucide, binge drinking & cyber bullying.

Advertising & Digital Communications Postgraduate Diploma

We launched a pilot mentorship scheme under the Women in

Advertising Committee.We have 20 mentees matched

up with 20 mentors

Meet some of our mentors:

EVENTS

You seem to be making great head way – and certainly IAPI is looking a good deal better for it.Philip Sherwood, Director, JNOR

Hi Tania. Well done to IAPI and all concerned. Rant Night was thoroughly enjoyable.Kevin Murray, Copywriter

Rant night - Thanks for organizing Tania & Aisling . It's a winning format. You continue to bring a breath of fresh air to all things IAPI.Jimmy Murphy, Creative Director, Publicis

What a clever format to listening to your peers views on the industry and what changes we can make. I found it hugely beneficial.Eimear Dennis, Account Executive Chemistry

Rant Night

70people registered toattend Portfolio Lab

37Creative Directors &Designers took part

Portfolio Lab

The Next Generation

Thanks to you both for organizing portfolio night. It was really enjoyable. You made everyone feel really comfortable and got the mingling going! And the setting was awesome. Well done and thanks again.

Andrew McNulty,Creative Director, ICAN

Portfolio Lab

Future Heads

Future Heads committee:

• The Big Grill event – 40 attendees

Les Binet Talk on Effectiveness

Yesterday talk by Les Binet was excellent –probably one of the best talks that I have been at for a long time! Well done.Brian Sparks,Agency Assessments

Congrats on a great event yesterday.All the speakers were excellent.Jonathan Ryan,Brand Manager, Mondelez

That was a great session on Advertiser Funded Programming. Speed dating is a productive format. Lots of interesting considerations regarding how to create and sell ideas in what in a very broad area. We met some very useful contacts. Many Thanks.Claire Corbett, Rothco

SPI/IAPI dating: Well done yesterday... Thought it worked well for all... Some interesting idea's... Obviously all agencies have same list but welcomed the opportunity to meet other production houses... Talk soonGary Daly, Irish International Proximity

Speed Dating – Screen Producers Ireland/IAPI

Ping Pong Wars

Goodness me, you guys and your amazing party have brought the industry to it's knees this morning. Not an ad will be made today! Seriously though, I'm sorry to have missed it (working in London) but just to say that it's injected a great sense of community into the industry and particularly for a relatively 'new' agency like Huskies, the team were delighted to be involved.

Anna Ryan, In the Company of Huskies

Ping Pong Wars

Awards

We launched ADFX 2014 with a seminar on Effectiveness.

Les Binet, Head of Effectiveness, Adam & Eve DDB. Alongside April McRedmond, Kerry Foods and John Davey, Diageo

ADFX

161people

attended

Re-branded ADFX

We designed a new logo and are currently developing a new website which will be launched in January 2014.

ADFX- rebrand

We have developed an 8 Week Masterclass in Planning Effectiveness with former ADFX judge Karen Hand.

How does it work?

Three key elements to build a paper: the case, the argument & the story.

Tailored around specific skills needed & individual ‘live’ client cases.

Participant homework: deconstructing winning papers from U.K & Ireland.

We also launched The Eff Test in association with the IPA in London

Agencies currently taking part

We held the first in our series of ADFX Energisers. IAPI Energisers are a series of thought provoking talks for IAPI members that run in the months preceding submission of your effectiveness cases.

Fidelma Browne, Head of Public Communications at Health Service Executive and Mark Nolan, Head of Planning, Cawley-Nea TBWA, discussed their journey in the writing of their ADFX 2012 Gold winning case study HSE Quit.

Next Up: Melissa Furze from O2 and Tom Kinsella Marketing Manager AIB, Nov 28th

ADFX - Energiser

The award was given to

Jess Majekodunmi

Jess graduated from theIAPI/DIT Advertising & Digital Communications Postgrad 2012

IAPI One to Watch

1. Fill in the online Pitch Database.

2. Answer the survey on pitching costs (Dec).

3. Send your staff to IAPI events.

4. Join in committees such as Future Heads & Women in Advertising.

5. Fill in the Census and Salary questionnaire (Summer 2014).

6. Encourage all your clients to enter ADFX.

7. Tell us your training needs and speakers wish list.

We Need You!

Always On!

Twitter: @IAPI_updates

Website: http://iapi.ie

Blog: http://iapi.ie/blogb

Thank You