What have we learnt from our audience feedback

WHAT HAVE WE LEARNT WHAT HAVE WE LEARNT FROM OUR AUDIENCE FROM OUR AUDIENCE

FEEDBACK? FEEDBACK?

• After months of producing our print work and trailer for our audience 15-25 we now feel as group we should gather audience feed back about our final pieces. As a group we were interested in finding out what our strongest aspects of our print work and music trailer, we also wanted to no as a group what we could improve on. It would also be nice to no if we attracted our audience efficiently and affectively and if so, it shows that we as a group understand the codes and conventions of audiences and horror trailers.

Audience feed back on our trailer.Audience feed back on our trailer.

• As a group we decided to show our trailer to a small focus group of our audience. We created 20 questionnaires for our target audience to fill out. This informed us of what our audience liked the most about our trailer, which helped form an idea of what our target audience is attracted to the most.

• Here are our results…

INFORMATION INFORMATION Evidently you can see the edit of our trailer was the most liked aspect. This gives the impression that our editing must have been of a high conventional quality in order for the audience to find it most appealing. As we look back on our trailer we as the passive consumer can see how our editing was of a high quality. We made it conventional with fast passed edits which created the horror genre, also we felt that the effect of the picture quality ambled the audience to feel attracted to the trailer, as it gave a daunting feel towards the audience.

Even though music had only 2% of the vote, shows what we could work on to create an even better trailer. However it could be argued that as we only targeted a small focus group we didn’t have the most reliable results.

• We then asked a direct question so that we could get a direct response. We asked weather we attracted them as an audience. We feel asking a yes or no question creates a simple and recognising response so that we as the producers can identify weather we reached our main goal and attracted the audience affectively.

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As you can see these are positive results! Our focus group feels as though our trailer is targeted to them. This is the main aspect of a trailer which we have evidently accomplished successfully, meaning that our trailer will engage our audience to want to view the film.

• We also asked the question of what we could have improved. This question is important as it gives the publishers an idea of what we need to improve on to make our trailer even more professional for the viewers. This was an open question for our audience which ambled them to give their own opinion about what we should improve on. As their were a Varity of answers it was hard to record it down on a graph, however, the main aspect that our audience felt like we had to improve on was the use of music change in the middle of our trailer. We as the producers felt like this was a fair comment which we tried to sort out during the process of making the trailer. We tried various techniques such as fading in and fading out to make the music blend together. We made sure we edited the music to the best of our ability. However next time we could improve this by sticking to the same music which still emphasised the contrast between the quiet mysterious beginning and the up beat action placed events at the end, which is conventional for a horror genre.

• Throughout the process of making our trailer we were intrigued to no weather our location was located at the right place for the theme “china dolls coming to life”. As a group we did research into china dolls and it was evident that china dolls are based around living at home, or a toy for the younger generation. This gave us the idea that basing our trailer at a homely house linked well with a china doll. And also created a scarier thought process for the audience as they could relate to the idea of a china doll coming to life at their home. However we felt it was a good idea to see if they felt our location was correctly conventional theme and for our audience.

INFORMATION INFORMATION As you can see most our target audience thought that our location was the correct choice we made which was a positive result for us a group. However unfortunately 2% thought that it wasn’t, however bellow the question being asked we identified a second question which ambled our audience to put why they didn’t think it was the right location and and what they felt would be better. Here are a few answers our audience gave.

1) “ I feel like the scene of a dark wood would appeal to me”

2) “ The house is to bright which isn't conventional; maybe in a darker house”

We took the comments on board and discussed as group what we could have improved, however, we came to the conclusion that a dark wood wouldn't match the idea of a china doll coming to life as china dolls do not live in woods. The idea of it being based at a home portrayed the young girl as venerable, creating a sympathetic audience which engaged them to watch more.

We also felt that the second comment wasn’t an accurate response, as during the making of our trailer we controlled the use of brightness by toning it down, as it created a more scarier vibe for the audience and was much more conventional.

• To conclude it is evident that we engaged our target audience through the use of effective conventional editing, and also in general due to asking the audience weather we attracted them. The results were 100% accurate which created a positive vibe for our group as we accomplished our main goal, also, asking what we could improve gives us the insensitive to make sure we develop a certain part of trailer more than others so that we can achieve the results we want for our audience.

FACEBOOK FACEBOOK

• As we all no Facebook has become one of the main online sources. Facebook can be a great way for your film to be promoted, as film companies use facebook and other social networking sites to promote their own films. The advantage to advertising on facebook helps create a wide established audience, the audience now has there own say in what they feel looks good or what could be improved, by the comment box bellow the magazine and front cover, there is even a like button implying that our audience is attracted to the magazine and front cover. As a group we decided to promote our print work online to gain feedback on what we could improve and weather we have aimed our print work at the right audience.

PROMOTION PROMOTION As you can see we have published our front cover and magazine for approximately 1 hour, and already we have 14 likes from the public indicating that they are interested and engaged to what they are seeing. This also shows how quickly social networking sites can advertise a certain product. The likes on the print work indicates to us as the producers that we are attracting our audience well. I no from my facebook that my friends are around the age of 19-25 also the facebook age is on their information which lets me as the producer see weather they are in the range of our target audience. This is a positive reaction from our audience. Hopefully we will be seeing comments from our target audience advising us of what we can change or complimenting what’s good. This helps us find out what will attract our audience most and what already has meaning that we can develope that certain part they like even more to become a successful magazine.

Adverting our magazine on facebook has taught us that it allows the audience to become the active consumers as they are able to publish their own opinions about our magazine to make it better. This also helps the audience engage to what they see and become interested in what can be develop as we’ve taken their opinions on board.

PROMOTION PROMOTION • As you can see by the

comment our magazine is become a success, due to the positive comments being published. This tell us as the promoters that our magazine has targeted the right audience and has certain elements which they find appealing!

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Positive comments again! “Jake woods” is 19 years old and male which is good as its shows our magazine is attracting males and females. He said he’s “loving the affect of the hand on the glass” this shows that our photography is at a good standard and appeals to our audience.

TO CONCLUDETO CONCLUDE

• We have over all had great feedback of our final products. Their were a few negative comments that we have took on board and changed in order to create a better final piece that links to our target audience. Its made us understand the codes and conventions of horror trailers even more so then when we created it. We now have an insight of what attracts our audience and through the use of facebook and questionnaires we were able to understand what our audience wants so that our products can be successful.