What have we learnt from our audience feedback

WHAT HAVE WE LEARNT

FROM OUR AUDIENCE

FEEDBACK?

• After months of producing our print work and trailer for our audience 15-25 we now feel as group we should gather audience feed back about our final pieces. As a group we were interested in finding out what our strongest aspects of our print work and music trailer, we also wanted to no as a group what we could improve on. It would also be nice to no if we attracted our audience efficiently and affectively and if so, it shows that we as a group understand the codes and conventions of audiences and horror trailers.

Audience feed back on our trailer.

• As a group we decided to show our trailer to a

small focus group of our audience. We created

20 questionnaires for our target audience to fill

out. This informed us of what our audience liked

the most about our trailer, which helped form an

idea of what our target audience is attracted to

the most.

• Here are our results…

INFORMATION Evidently you can see the edit

of our trailer was the most

liked aspect. This gives the

impression that our editing

must have been of a high

conventional quality in order

for the audience to find it most

appealing. As we look back on

our trailer we as the passive

consumer can see how our

editing was of a high quality.

We made it conventional with

fast passed edits which

created the horror genre, also

we felt that the effect of the

picture quality ambled the

audience to feel attracted to

the trailer, as it gave a

daunting feel towards the

audience.

Even though music had only 2% of the vote,

shows what we could work on to create an even

better trailer. However it could be argued that as

we only targeted a small focus group we didn’t

have the most reliable results.

• We then asked a direct question so that

we could get a direct response. We asked

weather we attracted them as an

audience. We feel asking a yes or no

question creates a simple and recognising

response so that we as the producers can

identify weather we reached our main goal

and attracted the audience affectively.

INFORMATION

As you can see these are

positive results! Our

focus group feels as

though our trailer is

targeted to them. This is

the main aspect of a

trailer which we have

evidently accomplished

successfully, meaning

that our trailer will engage

our audience to want to

view the film.

• We also asked the question of what we could have improved. This question is important as it gives the publishers an idea of what we need to improve on to make our trailer even more professional for the viewers. This was an open question for our audience which ambled them to give their own opinion about what we should improve on. As their were a Varity of answers it was hard to record it down on a graph, however, the main aspect that our audience felt like we had to improve on was the use of music change in the middle of our trailer. We as the producers felt like this was a fair comment which we tried to sort out during the process of making the trailer. We tried various techniques such as fading in and fading out to make the music blend together. We made sure we edited the music to the best of our ability. However next time we could improve this by sticking to the same music which still emphasised the contrast between the quiet mysterious beginning and the up beat action placed events at the end, which is conventional for a horror genre.

• Throughout the process of making our trailer we

were intrigued to no weather our location was

located at the right place for the theme “china

dolls coming to life”. As a group we did research

into china dolls and it was evident that china

dolls are based around living at home, or a toy

for the younger generation. This gave us the

idea that basing our trailer at a homely house

linked well with a china doll. And also created a

scarier thought process for the audience as they

could relate to the idea of a china doll coming to

life at their home. However we felt it was a good

idea to see if they felt our location was correctly

conventional theme and for our audience.

INFORMATION As you can see most our target

audience thought that our location was

the correct choice we made which was

a positive result for us a group.

However unfortunately 2% thought that

it wasn’t, however bellow the question

being asked we identified a second

question which ambled our audience to

put why they didn’t think it was the right

location and and what they felt would

be better. Here are a few answers our

audience gave.

1) “ I feel like the scene of a dark wood would appeal to me”

2) “ The house is to bright which isn't conventional; maybe in a darker house”

We took the comments on board and discussed as group what we could have improved, however, we came to

the conclusion that a dark wood wouldn't match the idea of a china doll coming to life as china dolls do not live

in woods. The idea of it being based at a home portrayed the young girl as venerable, creating a sympathetic

audience which engaged them to watch more.

We also felt that the second comment wasn’t an accurate response, as during the making of our trailer we

controlled the use of brightness by toning it down, as it created a more scarier vibe for the audience and was

much more conventional.

• To conclude it is evident that we engaged our

target audience through the use of effective

conventional editing, and also in general due to

asking the audience weather we attracted them.

The results were 100% accurate which created a

positive vibe for our group as we accomplished

our main goal, also, asking what we could

improve gives us the insensitive to make sure

we develop a certain part of trailer more than

others so that we can achieve the results we

want for our audience.

FACEBOOK

• As we all no Facebook has become one of the main online sources. Facebook can be a great way for your film to be promoted, as film companies use facebook and other social networking sites to promote their own films. The advantage to advertising on facebook helps create a wide established audience, the audience now has there own say in what they feel looks good or what could be improved, by the comment box bellow the magazine and front cover, there is even a like button implying that our audience is attracted to the magazine and front cover. As a group we decided to promote our print work online to gain feedback on what we could improve and weather we have aimed our print work at the right audience.

PROMOTION As you can see we have published

our front cover and magazine for

approximately 1 hour, and already

we have 14 likes from the public

indicating that they are interested

and engaged to what they are

seeing. This also shows how

quickly social networking sites can

advertise a certain product. The

likes on the print work indicates to

us as the producers that we are

attracting our audience well. I no

from my facebook that my friends

are around the age of 19-25 also

the facebook age is on their

information which lets me as the

producer see weather they are in

the range of our target audience.

This is a positive reaction from our

audience. Hopefully we will be

seeing comments from our target

audience advising us of what we

can change or complimenting

what’s good. This helps us find out

what will attract our audience most

and what already has meaning that

we can develope that certain part

they like even more to become a

successful magazine.

Adverting our magazine on facebook has taught us that it allows the

audience to become the active consumers as they are able to publish their

own opinions about our magazine to make it better. This also helps the

audience engage to what they see and become interested in what can be

develop as we’ve taken their opinions on board.

PROMOTION • As you can see by the

comment our magazine is become a success, due to the positive comments being published. This tell us as the promoters that our magazine has targeted the right audience and has certain elements which they find appealing!

PROMOTION

Positive comments again!

“Jake woods” is 19 years

old and male which is

good as its shows our

magazine is attracting

males and females. He

said he’s “loving the

affect of the hand on the

glass” this shows that our

photography is at a good

standard and appeals to

our audience.

TO CONCLUDE

• We have over all had great feedback of our final products. Their were a few negative comments that we have took on board and changed in order to create a better final piece that links to our target audience. Its made us understand the codes and conventions of horror trailers even more so then when we created it. We now have an insight of what attracts our audience and through the use of facebook and questionnaires we were able to understand what our audience wants so that our products can be successful.