What Does Success Look Like, Digiday Video Anywhere Summit, November 2016

Page 1 <img data-url='document/what-does-success-look-like-digiday-video-anywhere-summit-november-2016.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: What Does Success Look Like, Digiday Video Anywhere Summit, November 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030303/587c22a41a28abb5068b68c5/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/what-does-success-look-like-digiday-video-anywhere-summit-november-2016.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: What Does Success Look Like, Digiday Video Anywhere Summit, November 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030303/587c22a41a28abb5068b68c5/html5/thumbnails/2.jpg' width='140' height='200' /> Manufacturing

The Age of Distributed Content

Distribution

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Video Series: Scamalot

1. Mashable editor spots a story in Velocity on comedian James Vetch

2. Article written: 21K shares

3. Successful Periscope interview

4. Video team takes note, creates a custom series on James Vetch responding to scam emails: Scamalot

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Idea: Platform Agnostic Experience: Platform Aware

In before!

TL;DR

What Does Success Look Like, Digiday Video Anywhere Summit, November 2016

Marketing