Workshop with The Trade Desk, Digiday Agency Summit, March 2017

Page 1 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/1.jpg' width='140' height='200' /> Page 2 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/2.jpg' width='140' height='200' /> 5 Ways Programmatic Will Evolve in 2017

Page 3 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/3.jpg' width='140' height='200' /> 1. Advanced TV will start getting real budgets.

Page 4 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/4.jpg' width='140' height='200' /> 2. Offline sales attribution

Page 5 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/5.jpg' width='140' height='200' /> 3. Advertising gets better(and more authentic)

Page 6 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/6.jpg' width='140' height='200' /> 4. The rise of Programmatic Guaranteed

Page 7 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/7.jpg' width='140' height='200' /> 5. BYO algorithm

Page 8 <img data-url='document/workshop-with-the-trade-desk-digiday-agency-summit-march-2017.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Workshop with The Trade Desk, Digiday Agency Summit, March 2017' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader036.cupdf.com/reader036/viewer/2022062823/58cfe7a51a28ab11578b4fc1/html5/thumbnails/8.jpg' width='140' height='200' /> Tim Smith, Director of Business Developmenttim.smith@thetradedesk.com

Thank you

Workshop with The Trade Desk, Digiday Agency Summit, March 2017

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