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What can we learn from analytics and shop stats?

Feb 24, 2016

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What can we learn from analytics and shop stats?. Where traffic is coming from When is the most busy time of day/week for traffic to visit your shop What items or shop sections attract the most traffic What kind of keywords people type in a search engine or Etsy to arrive at your shop - PowerPoint PPT Presentation
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Page 1: What can we learn from analytics and shop stats?
Page 2: What can we learn from analytics and shop stats?

What can we learn from analytics and shop stats?

• Where traffic is coming from• When is the most busy time of day/week for

traffic to visit your shop• What items or shop sections attract the most

traffic• What kind of keywords people type in a search

engine or Etsy to arrive at your shop• How long people stay in our shops and if they

click around. (bounce rate)

Page 3: What can we learn from analytics and shop stats?

• What country your views are coming from • Are your marketing and advertising efforts

paying off

Page 4: What can we learn from analytics and shop stats?

Google Analytics

Page 5: What can we learn from analytics and shop stats?

Shop traffic breakdown by page

Page 6: What can we learn from analytics and shop stats?

Keywords by time

Page 7: What can we learn from analytics and shop stats?

Visitors compared to Bounce Rate

Page 8: What can we learn from analytics and shop stats?

Custom Alerts / New visits %

Page 9: What can we learn from analytics and shop stats?

Shop Stats / Events

Page 10: What can we learn from analytics and shop stats?

Sources and Keywords

Page 11: What can we learn from analytics and shop stats?

Holiday SEO Strategy•Grab buyers attention

• Stand out from the crowd•Get more traffic•Make more sales!•Not lose SEO and Google

Rank

Page 12: What can we learn from analytics and shop stats?

The 4 Steps

• Create a shop section were your holiday sale items

• Create new items for your section • Move existing items to this section• Promote your section and specific items

Page 13: What can we learn from analytics and shop stats?

Creating a new section

Page 14: What can we learn from analytics and shop stats?

Will it make sense on Google?

<meta name="description" content="Looking for Holiday Sales? Check out our selection of Holiday Sales at handmadeologybiz's Shop on Etsy" >

Page 15: What can we learn from analytics and shop stats?

Changing your listing

• Leave the title alone!!!!!• Add tag • Add the keyword to your description

Page 16: What can we learn from analytics and shop stats?

Promote You Shop Section!!!

• Facebook• Twitter• Bookmark it• Blog