Feb 24, 2016
What can we learn from analytics and shop stats?
• Where traffic is coming from• When is the most busy time of day/week for
traffic to visit your shop• What items or shop sections attract the most
traffic• What kind of keywords people type in a search
engine or Etsy to arrive at your shop• How long people stay in our shops and if they
click around. (bounce rate)
• What country your views are coming from • Are your marketing and advertising efforts
paying off
Google Analytics
Shop traffic breakdown by page
Keywords by time
Visitors compared to Bounce Rate
Custom Alerts / New visits %
Shop Stats / Events
Sources and Keywords
Holiday SEO Strategy•Grab buyers attention
• Stand out from the crowd•Get more traffic•Make more sales!•Not lose SEO and Google
Rank
The 4 Steps
• Create a shop section were your holiday sale items
• Create new items for your section • Move existing items to this section• Promote your section and specific items
Creating a new section
Will it make sense on Google?
<meta name="description" content="Looking for Holiday Sales? Check out our selection of Holiday Sales at handmadeologybiz's Shop on Etsy" >
Changing your listing
• Leave the title alone!!!!!• Add tag • Add the keyword to your description
Promote You Shop Section!!!
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