What can Tumblr do for you? Presentation by Katrina Valenton Seneca College, 2015
What can Tumblrdo for you?
Presentation by Katrina Valenton
Seneca College, 2015
Customizability = Value• Stories• Photos• GIFs• TV Shows• Links• Quips• Spotify Tracks• mp3s• Videos• And more! www.tumblr.com
Not too cool for school.• Overrepresented by females over males• Majority of Tumblr’s audience has no college or some college education• A large majority of Tumblr’s audience browse through the site at school
www.alexa.com/siteinfo/tumblr.com
Organizations + Tumblr = Brand Communities
ExposureEngagement
Experimentation
https://www.tumblr.com/business
Tumblr is a community that’s active at night and during the weekend.
• 42 % of all activity on Tumblr happens from 5pm to 3am• Saturday and Sunday are the most active days
http://unionmetrics.tumblr.com/post/55614818502/whens-the-best-time-to-post-to-tumblr-weve
https://www.tumblr.com/search/night
Tumblr is a relevant community.Alexa RankTumblr is
ranked #42 globally and #19 in the
United StatesQuantcast RankTumblr is ranked #34 in the United
States
http://www.alexa.com/siteinfo/tumblr.com https://www.quantcast.com/top-sites
www.tumblr.com
• A global social platform• Supports different communities, cultures and languages
Google, meet Tumblr. Tumblr, meet Google.
Individuals and organizations can add
Google Analytics to their blog’s theme for free…all
you need is a Google Account!
https://www.tumblr.com/docs/en/google_analytics https://www.tumblr.com/business
Organizations can also take advantage of Tumblr’s
analytics tools for brands
Tumblr can be an environment for businesses and consumers to form relationships with each other.
What is B2B and B2C? Check out: http//smallbusiness.chron.com/b2b-b2c-mean-
56101.html
https://www.tumblr.com/search/b2b
https://www.tumblr.com/search/b2c
Converse Creating Communities.
“Converse has always been a blank canvas
for culture”http://industry.shortyawards.com/nominee/6th_annual/i4/converse-music-tumblr?
category=tumblr_campaign
http://conversemusic.tumblr.com/
Converse Music =CollaborationsSharing Stories
Engagement
Tumblr > CostsTumblr is free to use for all
individuals and organization
Time developing your Tumblr blog depends on your objectives
If creating your own content, there may be additional external costs
creating videos, photos, etc.
Great content = greater possibility of engagement on Tumblr
https://www.tumblr.com/business
Getting started on Tumblr? It’s okay to ask for help.
• Tumblr’s Business Page• Brand strategists available• Resources for brands including analytics and ad specifications
www.tumblr.com/business
Connect.
Twitter: @katrinavalentonWebsite: www.katrinavalenton.com
SlideShare: www.slideshare.net/KatrinaValenton