What Brands & Publishers Can Learn From The Future of Content @tomcritchlow www.distilled.net
What Brands & Publishers Can Learn From The Future Of Content
May 14, 2015
My presentation from the most recent Distilled NYC meetup focused on content and publishers.
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Transcript
What Brands &
Publishers Can Learn
From The Future of
Content
@tomcritchlow
www.distilled.net
How To Deliver
Documents
Brands Will Be The World’s Biggest Publishers
Publishers: Your USP Is Independence
v
Brands: Hire a Chief Content Officer
How To Deliver
Documents
Content Needs Outreach
Publishers: Engage Influencers
Brands: Guest Posting for Traffic
http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/
As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
“
How To Deliver
Documents
Great is (a lot) Better Then Good
Publishers: Longform FTW
http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record
33 percent fewer posts; 40 percent greater traffic – salon.com
“
Brands: Cross-team Success
How To Deliver
Documents
We Live in a World of Data
Publishers: Data Journalism
http://www.bbc.co.uk/news/world-15391515
Brands: Build Data Into Your Marketing
http://blog.okcupid.com/index.php/10-charts-about-sex/
How To Deliver
Documents
Tools!
Zemanta
Contently
Infogram
slideshare.net/tomcritchlow/
Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!
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