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www.urja.com © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. What Indian CXOs & Brands can learn from @AnandMahindra Vijay Sankaran January 18, 2010
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What Indian CXOs & Brands Can Learn From @AnandMahindra

May 13, 2015

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Business

Vijay Sankaran

Analysis of how Mr Anand Mahindra, CEO of M&M Group of Companies is the voice of the corporate Mahindra brand. And how brands and organizations can leverage the power of digital.
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Page 1: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

What Indian CXOs & Brands can learn from @AnandMahindraVijay SankaranJanuary 18, 2010

Page 2: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Learnings for Managers & Organizations in Leadership, Customer Service, Marketing 2.0,

Engaging Your Corporate Ecosystem via Social Media, and more.

In case you are not from India: Anand Mahindra is Vice Chairman and Managing Director of Mahindra & Mahindra Group, a well known corporate group in Automotive, IT,.Engineering and other sectors. More about him here: http://en.wikipedia.org/wiki/Anand_Mahindra

He’s been ‘the voice of the Mahindra brand’ on Twitter since April 2009. His twitter page: http://www.Twitter.com/AnandMahindra.

Note: This presentation is NOT about Twitter as a specific social media channel.

Page 3: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Trust + Relevance = Engagement

Senior VP, Telecom Co

Leading Sports Editor

Editor of Digital Media website

Amplification

Potential reach: 25,000 people.Source: TwitterAnalyzer.com

Page 4: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Authenticity: Human, Humble (helps to be humorous)

Page 5: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Highly Engaged, Accessible, & Willing To Learn

*RT refers to Retweet, similar to forwarding an email.

Page 6: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Co-creation: Active listening

Page 7: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Crowdsourcing

Page 8: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Responsive to Customer, Employee Issues

Page 9: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Employee Engagement & Social Recruiting

Page 10: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Corporate Citizenship: Leading by Example

Page 11: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

“So if I sit and tweet, who will run my company / do my job?” “That’s just one individual.

How does this scale?

Page 12: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

Corporate/ProductBrands

Answer: You need to institutionalize this approach. And bring in digital communication specialists to bring new ideas to the table

Employee Community

ConsumerCommunity

*Illustrative Digital Plaftforms

Page 13: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

3 starter steps

1. Identify champions within the organization and empower them.

2. Evolve a strategy, a plan, and yes, allocate a budget.3. Start with small steps. Observe, Learn, Iterate quickly.

Page 14: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

3 areas to focus on

1. Digital Branding & Marketing2. Customer Service3. Engaging Internal & External Partners (vendors, analysts,

media, employees-present and prospect)

Page 15: What Indian CXOs & Brands Can Learn From @AnandMahindra

www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.

• About Me: Vijay Sankaran, Creative Director turned Digital Strategist at URJA. We help brands connect with today’s digital consumer.

• My Twitter Page: http://www.twitter.com/VijaySankaran

• My blog: http://digitaldoodles.posterous.com

• Linkedin Group: Digital Marketing India http://bit.ly/DMI-Lnkdn

• Email: vijay1to1 at gmail dot com

Let’s continue the conversation

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