Welcome to the Funnel - Jason Miller MN Search Summit Preso

Jason Miller,

Sr. Content Marketing Manager @JasonMillerCA

@LinkedInMktg

Welcome to the Funnel (We’ve got leads and names)

presents

2

1 of every 3

professionals on the

planet is on LinkedIn.

3

Content pages

receive 7X the

page views vs.

job pages.

7X

JOBS

CONTENT

4

The Definitive

Publishing Platform

Professional

5

Let’s Talk About Content

6

7

Discover

Explore

Select

Advocate 60%

8

9

It’s up to marketers to deliver a better content experience

10

The key ingredient to

a better content

experience is relevance

11

Not more content, more relevant content

12

Speak to the dog, in the language of the dog, about what’s in the

heart of the dog. – Roy Williams

13

14

15

Useful x Enjoyable x Inspired = Innovative Content

Ann Handley’s Formula

16

17

The Blog is the Social Media Rug That Ties the Room Together.

18

A Steady Diet of Quality Content for Your Blog

The Blogging Food Groups

Monday Tuesday Wednesday Thursday Friday Saturday

Raisin Bran

Spinach

Roast

Raisin Bran

Spinach

Raisin Bran

Chocolate

Cake

19

20

21

22

23

24

25

26

27

Repurpose Content

The only art I’ll ever study is stuff that I can steal from.

- David Bowie

29

(The Big Rock)

Who’s Doing it Right?

30

(Twitter w/ Custom Image)

Who’s Doing it Right?

31

(Going Visual)

Who’s Doing it Right?

32

Who’s Doing it Right?

33

(The Webinar)

Who’s Doing it Right?

34

When you need that extra push…

35

(Sponsored Update)

Inbound + Outbound = Heavy Metal Thunder

36

Mobile is Accelerating Content Consumption

37

Smartphone Consumption is Always On

9pm 6pm 3pm 12pm 9am 6am

38

The visual is the new headline!

39

40

41 41

Research shows that a picture is really only worth 81.4 words, on average.

42

For Those About to Create Visual Content…

43

5 Reasons for Going Visual

• We are all visual thinkers

• Visual language aids in decision making

• Visual is more persuasive

• Visual makes a better, longer overall impression

than simple text

• Visual connects emotionally

44

44 44

The Infographic is not Dead; Claiming that Something is Dead is so Passé

45

Kittens vs. Bacon

46

PUBLISHER TOTAL UNIQUE VISTORS

178,809,843

TOTAL POTENTIAL VIEWERSHIP

3,024,141,647

33 LINKBACKS FROM TOP TIER PUBS

8109 SHARES

47

48

Give Your B2B Campaign to a B2C Agency

49

50

51

52

How Do You Know if Your Content Strategy

is Working?

Increased

referral traffic Social

Engagement

Higher

quality leads

53

It's not who does it first, it's who does it best..

- David Bowie

54

55

Big Rock Content Repurposed into “Turkey Slices”

The Sophisticated Marketers Guide to LinkedIn

Podcast: SlideShare

56

eBooks:

Blogs:

57

Infographics:

58

The Webinar:

Physical Book:

59

Take it Global:

60

Interested in Content Marketing on LinkedIn?

Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm

61

Now Go Create Some Bloody Good Content!

I Love You All.

Goodnight!

62

People want a thrill, people want a spectacle

and people love to be entertained.

63

Thank You! Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg