Welcome to JDF Parc

Welcome to JDF Parc

JDF: The Perfect Matchmaker for Offset and Digital PrintingLarry ZusmanXerox CorporationWorldwide Manager Workflow Marketing

Why JDF? Lots of staff intervention in all processesAutomation exists in islands (departments)Limited Communication between devicesMarket conditions asking for shorter runs and faster turnarounds.The State of the Printing Industry

Number of jobs increases as run lengths decline To maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs. Infotrends/CAPV

Xerox Workflow StrategyXerox Products that are modular & upgradeableOpen industry standards to ensure interoperabilityPartners with products that are optimized for FreeFlowServices to help you every step of the way NewNewNewNew

Print On Demand& Web to PrintBook PublishingPersonalized CommunicationsUnified Offset& DigitalPromotionalTransactionalThe workflow for JDF-enabled production in The New Business of Printing 31 partnerproducts that areplusOver 100Graphic Arts Digital Printing ApplicationsFreeFlow WorkflowProducts

Automate and integrate offset - digital prepress and productionImprove job turnaroundReduce cost and wasteEnable efficient short run productionGrow revenue with new offerings9

FREEFLOW SOLUTIONS UNIFIED OFFSET & DIGITALApplication example: Short run digitalA wide range of applications

FREEFLOW SOLUTIONS UNIFIED OFFSET & DIGITALConsider how to..

Increase collaboration between design and productionAutomate job ticketing and prepress for short run jobsSeamlessly integrate your existing offset workflow with digital prepress and production Easily enable web-to-print and variable information jobsReduce training time and investment to accelerate implementation of digital printing Produce finished documents versus sheets

FREEFLOW SOLUTIONS UNIFIED OFFSET & DIGITALThe optimal unified offset & digital workflow:JOB CREATIONWEB TO PRINTDigital PrintingPREPRESSOffset PrintingTo Bindery

Xerox Workflow Strategy

Automate most prepress activitiesPerform routine tasks fasterMaintain quality and reduce errorsEnable JDF process management9

FREEFLOW PRODUCTS PROCESS MANAGERWorkflow BuilderSet up and define workflows with easy-to-use drag-and-drop Graphical User InterfaceBUILDWORKFLOWINPUT PDF OR TIFF FILES, OR SEND FROM FREEFLOW MAKEREADY OR WEB SERVICESFREEFLOW MAKEREADYFREEFLOW WEB SERVICESPDF ORSOURCE

FREEFLOW PRODUCTS PROCESS MANAGERWorkflow Submission ClientSubmit jobs in PDF or TIFF to Job Manager, or send to FreeFlow Makeready or FreeFlowWeb Services BUILDWORKFLOWJOBSUBMISSIONFREEFLOW MAKEREADYFREEFLOW WEB SERVICESPDF ORSOURCE

FREEFLOW PRODUCTS PROCESS MANAGERWorkflow Job ManagerJDF-enabled processing functions prepare files for final processing and reviewBUILDWORKFLOWJOBSUBMISSIONFREEFLOW MAKEREADYFREEFLOW WEB SERVICESPDF ORSOURCE

FREEFLOW PRODUCTS PROCESS MANAGERA range of output optionsOutput to printersSend to document libraryMake available to customers via FreeFlow Web ServicesExport the JDF ticket

Remotely access and monitor digital printersIntegrate digital printing into offset workflowsEnable JDF workflowBalance workload among printers9

FREEFLOW PRODUCTS PRINT MANAGERGo digital from anywhereXEROX-SUPPORTEDDIGITAL FRONT ENDSFROM A TYPICAL OFFSET WORKFLOWFROM AWEB TO PRINT WORKFLOW

FREEFLOW PRODUCTS PRINT MANAGERRemotely program, view, and monitor jobs and printersProgram job attributesMonitor print queuesCheck printer statusCheck job status

FREEFLOW PRODUCTS PRINT MANAGERComplete job ticketing systemRichly featured interface provides a wide range of capabilities to manage your print production.

FREEFLOW PRODUCTS PRINT MANAGERA range of production optionsProduction ColorProduction MonochromeHighlight ColorContinuous FeedWide Format

JDF: Bringing It All TogetherPre PressPrinergy/FreeFlowPrint ManagerJDF-Enabled Adobe Acrobat Plug- In JDF-Enabled Creative to Offset and Digital PrintingThe workflow for JDF-enabled production in The New Business of Printing

Creo SynapseInSiteCreo SynapseUpFrontCreoPrinergyQuarkExpressCreo SynapsePrepareMAN Roland PECOMXerox FreeFlow Print ManagerJDFJMFPDF123456789Creo SynapseLink10Xerox DocuColor 6060CXP6000JDF-Enabled Integrated Offset and Digital Workflow(NGP PavilionWorkflow Demonstration)The workflow for JDF-enabled production in The New Business of Printing

JDF-Enabled, MIS to Print Offset and Digital Workflow(A Technology Demonstration from Xerox and EFI) The workflow for JDF-enabled production in The New Business of Printing

Xerox Digital PrintingEnables improved productivity and new revenue & profit opportunitiesDigital Workflow Solutions

JDF significance to XeroxMembers of CIP4 and NGPDrives Freeflow component strategyCustomers want to know about itAdobe, Creo and EFI are members

See it atBooth 1431Thank You for Listening

CHALLENGES AND OPPORTUNITIESWorkflow hits at the heart of the issues our customers and are dealing with: "Disconnected work processes, labor-intensive steps, integrating new digital printing technologies into existing environments, demands for faster, shorter runs with higher customer satisfaction. Customers are asking where to invest? What's the return? What to change" And how to take full advantage of the new business opportunities with the digital printing.In our market, workflow is often defined as the process to manage a print job from creation through to final invoice. When integrated and connected it offers improvements in how jobs are input, printed and fulfilled.At Xerox, we believe workflow delivers that -- and much more.It plays a critical role in streamlining operations, reducing costs and enabling new high value applications, like Personalized Communications or Book Printing. When the process is end-to-end, and streamlined to enable interoperability among systems, applications and presses, it has a significant, measurable impact on a Print Providers ability to compete, profit and grow.FREEFLOW PERFORMANCE ACCELERATEDWe believe workflow is directly tied to performance. With FreeFlow, Print Services Providers of all kinds are seeing improvements in operational performance and acceleration in business performance.Here is the State of the Industry

Printers went Digital after Drupa 1995 with the advent of CTP systems and some went Digital when they purchased a DI Press after Drupa 2000. But their businesses:

Still has lots of staff intervention all through processAutomation exists in islands which might be the result of home-grown systems in each departmentLimited Communications between devices if the Printer uses equipment from same supplier -- none if not.The market is asking for shorter runs and turnarounds. If they use their CTP or DI equipment they lose money.# OF JOBS INCREASE AS RUN LENGTHS DECLINERecently, Infotrends/CAPV produced research that put some numbers behind the shift. It shows clearly the shift away from long run and the shift toward short runs. The implication is interesting -- the move toward the short run is increasing overall # of jobs that Print Services Providers are dealing with. Infotrends/CAPV concludes that "to maximize profitability, print service providers must embrace technologies that enable greater workflow efficiency and productivity to handle this increase in smaller jobs"Let's look a little closer at the areas in workflow that are going to require improvement as the number of jobs increase.THE WORKFLOW THAT DRIVES THE NEW BUSINESS OF PRINTINGMany of the bottlenecks in printing operations occur at the point the job comes into the shop. Adobe and others are quick to point out that about 50% of PDF files come into a shop with errors. Missing fonts, low res images, and formatting issues lead the list of common problems. In the days of long runs a CSR or sales reps would be in place to interface with the customer. But in Digital Printing, an organization can be dealing with 10x the number of jobs and can't afford the same "high touch" workflow. Other processes in workflow like imposition, color management, pre-flight are also prime targets for automation. The ever-increasing production power of digital printing continues to cause customer expectations for quicker turnarounds and short runs to rise. In order to meet print-on-demand requirements, print providers in all areas must take steps to streamline their workflow, add efficiencies, and increase their overall productivity.Thats where Xerox and Xerox FreeFlow workflow solutions come inYou already know what workflow is - its the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty.FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance!

Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services. FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print. Partnerships refers to Xeroxs commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, youre benefiting from all the experience and expertise of Xerox but youre also leveraging the specialized knowledge of Xeroxs 100+ partners. Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment. Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution.

FreeFlow unified offset and digital solutions let you seamlessly integrate Xerox digital printers into your existing offset workflow to expand your opportunities and revenue potential. In fact, within an offset prepress workflow, FreeFlow solutions let you direct and submit jobs to your digital presses via a Web to print system. And because FreeFlow unified and offset solutions support JDF (Job Definition Format), you can create a highly productive workflow to streamline your business. Additionally, FreeFlow partners lend unprecedented flexibility to your solution by offering choices of digital front ends and web submission capabilities while FreeFlow services can provide a workflow assessment to determine the best solution for your unique operation. Xerox can also help you implement and integrate your solution and provide you with professional, end-to-end support.

By adding digital printing to your offset operation, youre opening up a whole new world of applications and print-on-demand opportunity. Unifying your digital and offset workflows with FreeFlow solutions lets you maximize all of your resources for the greatest return on investment.A unified offset and digital workflow can enable fast, efficient of a wide range of documents:FULL COLOR BUSINESS CARDSFull color business cards make a powerful impact and are an ideal application for digital printing given theyre low volume requirements and frequent need to update.FULL COLOR POSTCARDSShort run, high quality, full color postcards make high impact direct mail pieces. Digital printing multiple versions of these and other marketing communications represents a great opportunity.FULL COLOR CATALOGSFull color, high quality catalogs are key for selling specialty consumer products. Digitally printed catalogs can meet quick turn around times and be easily updated as new products are introduced.FULL COLOR FINE ART BOOKSFine art books require high quality printing but arent necessarily needed in large quantities. Digital color printing can fill this need and offset printers can leverage their experience andexpertise with full color, high quality applications.

The FreeFlow Unified Offset & Digital WorkflowFreeFlow products complement your existing offset workflow and enable you to improve productivity, flexibility, and take advantage of digital printing with minimal change to your workflow. Files enter the FreeFlow unified offset and digital workflow via Web submission, hardcopy, or document authoring tools. Files are prepared using an offset prepress workflow, or if destined for digital printing, can be directed to a FreeFlow prepress workflow. Once all FreeFlow prepress activities are completed, the file can be sent to a wide variety of Xerox digital printers. Printed pages can then be finished inline or in your existing bindery.

You already know what workflow is - its the process of managing jobs from creation through final output. Your challenge is to get from one step to another in the quickest, most efficient way possible while still maintaining the highest levels of customer satisfaction and loyalty.FreeFlow products and solutions that can address nearly every aspect of your workflow and help you accelerate your performance!

Xerox approaches workflow by integrating four key elements - FreeFlow products, partnerships, standards, and services. FreeFlow Products are the actual workflow solutions that Xerox sells. This is an evolving collection of tools that will eventually impact nearly every aspect of workflow in the print production space from in-plant environments to commercial print. Partnerships refers to Xeroxs commitment to partnering with industry experts and developing a long-term partners program through the Xerox Business Partner program. This means that when you implement a FreeFlow solution, youre benefiting from all the experience and expertise of Xerox but youre also leveraging the specialized knowledge of Xeroxs 100+ partners. Standards refers to industry standards. Xerox is a leader in developing open, industry standards which means that more of our solutions will be compatible with your existing workflow and your existing equipment. Services refers to workflow assessment, guidance throughout implementation and ongoing support that you can expect from Xerox when you implement a FreeFlow workflow solution.

FreeFlow Process Manager, part of the FreeFlow Digital Workflow Collection, automates most of your repetitive prepress activities and increases the overall efficiency of your workflow. With FreeFlow Process Manager, workflows are created with the most commonly repeated tasks. Those tasks can then be configured for different applications workflows. And if modifications to a workflow process are necessary, theyre made quickly and easily.FreeFlow Process Manager utilizes JDF (Job Definition Format) to communicate job parameters and enable a more efficient and collaborative workflow between creative and production environments. Process Manager allows operators to pre-build workflows so documents can be automatically prepared, proofed, and printed.Define and automate workflows with the Workflow Builder for different applications. Drag and drop functionality and an intuitive graphical user interface (GUI) makes building and leveraging workflows fast and easy. You can use the Workflow Submission Client to send files in Adobe PDF or TIFF format, or through FreeFlow Makeready or Web Services.

Within the Job Submission Client you can:Check status on all active and completed jobsNotify customers by email via SMTPUse Process Managers drag-and-drop, JDF-enabled processing functions to prepare the file for final production. Following PDF review, the document can be printed, sent to the document library for easy reprints, or delivered via FreeFlow Web Services.Within Workflow Manager you can:Prepare PDFsConvert various document formats into PDF (requires PDF Conversion Option)Combine multiple PDF files into one PDFPreflight PDFs (Uses callas Acrobat Plu-in)Auto-edit to include page numbers, text, watermarks, etc.)Produce PDFsArchive PDFs in document libraryCreate JDF ticket and export PDF and ticket to the file systemColor management Apply ICC color profile to PDFReview PDFsImport and export JDF ticketView and approve PDFsFreeFlow Process Manager gives you a range of output options for maximum flexibility. You can output to range of Xerox production printers including monochrome, full color, highlight color, continuous feed, and wide-format. Files can be stored in the document library, posted to the Internet via FreeFlow Web Services, or the JDF ticket can be exported.FreeFlow Print Manager, part of the FreeFlow Digital Workflow collection, offers an integrated print manager/job ticketing workflow that provides you with a single point of access to your fleet of FreeFlow Print Manager-supported printers (includes FreeFlow DocuSP and Creo digital front ends) to better manage job in a multiple engine environment. It greatly simplifies training your operators by employing an easy to use, consistent and customizable graphical user interface (GUI). It opens up new business opportunities with a highly productive demand reprint workflow. And when youre ready for JDF integration, Print Manager is ready too, with automatic JDF-enabled job ticketing.Whether its short run printing, Web to print, or printing from an offset workflow, FreeFlow Print Manager provides you with improved levels of workflow efficiency, reduced cost and waste, and opportunities for new revenue streams.

FreeFlow Print Manager provides the ideal gateway from offset to digital printing with seamless integration of Xerox digital printers within your existing offset workflow. For example, you can access Print Manager for directing and submitting jobs to your digital presses using an offset prepress workflow or Web to print systems. Alternatively, Print Manager can acquire the job from the system and send it for printing.In fact, FreeFlow Print Manager allows you to integrate almost any workflow into a Xerox digital print environment and submit jobs via offset prepress software or FreeFlow Web Services. You can output to a wide range of Xerox digital printers including monochrome, highlight color, full color, continuous feed and wide format printers.

With FreeFlow Print Manager, you can do the following via single interface:Program job attributes, including covers, inserts, and mixed mediaMonitor print queues to identify jobs in processCheck printer status and availabilityCheck job status

COMPLETE JOB TICKETING SYSTEM* Load files and existing tickets Identify copy count, page range, and size imaged Choose available stocks Program finishing options (collation, slip sheets,stapling, stacker tray) Shift and rotate images Program anti-aliasing Adjust resolution Set tone reproduction curves Print grayscale Adjust lightness, contrast, and saturation Setup and apply trapping Choose black overprint Adjust color cast Add covers and exception pages* Some features listed are not available in all printing systems.

FreeFlow Print Manager lets you print to a range of FreeFlow supported printers, including monochrome, full color, highlight color, continuous feed, and wide-format.JDF, or the "Job Definition Format, provides a standard language for collecting and sharing data about a print job throughout its lifecycle.Innovative Digital Technology (youll hear more about this in the Production breakout Tuesday afternoon)Xerox continues to be the leading provider of innovative digital production systems.BWColorContinuous FeedWide FormatFinishing

World Class Customer Business Development & ServicesXerox helps our Customers be successful by providing a comprehensive suite of Customer Business & Market Development Tools & ServicesHow to kitsTraining / SeminarsCase StudiesROI toolsSupport across entire Document Value ChainConsulting & Integration Services

Digital Workflow Solutions for multiple environmentsProduction workflow offerings from Xerox and our partners will enable improved productivity and new revenue & profit opportunities for our customers.Leadership in Print-on-demand workflow & technologyEasy Integration of Color & B/W documentsBook Workflow & Solutions1:1 Workflow & Solutions

Workflow, value chain, all critical to customers success.Xerox buys into the JDF standard. Because JDF is our link to offset.

The Xerox focus is to understand what all the workflow pieces are, but most importantly to really get involved with digital workflows. One of the aims of FreeFlow is to use the existing partnerships with Adobe, Creo and EFI to compete against HP Indigo, Heidelberg, Oce and IBM.

Xerox are fortunate to have two major suppliers in the industry that can not just offer them RIPs but many other tools. It is important that you learn more about what Creo and EFI have to offer this week and during the year. A very popular industry-wide initiative for automating the entire printproductionprocess is called Network Graphic Production and is headed by Creo. Lets take a look at NGP and what Creo has to offer.Thank you. Can I answer any questions?