WELCOME AND INTRODUCTIONS - files.ctctcdn.comfiles.ctctcdn.com/6f63047e001/3ef6b3d2-c051-445e-9900-d7690a0ade… · WELCOME AND INTRODUCTIONS 1 . Welcome ... Inniskillin Icewine,

WELCOME AND INTRODUCTIONS

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Welcome/Introductions

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Zane Kerby

CEO & President

ASTA

Special Guest

Agenda

• Pride of America Enhancements

• Norwegian Getaway Updates

• World’s Largest Cruise Sale

• Norwegian is There for You

• Offers and Opportunities

• Tools and Resources

• Where You’ll Find Us

• Questions & Answers

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ASTA Global Convention

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ASTA Global Convention 2014

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Pride of America

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Seminar-at-Sea

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Pride of America Enhancements

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Over $30 million was spent in enhancing Pride of America:

• 24 ultra-luxurious suites

• Four Studio staterooms

• Four inside staterooms

• Moderno Churrascaria

• Lazy J's Steakhouse converted to Norwegian's signature

steakhouse Cagney's

• Décor updates in the Aloha Cafe

• Wide wireless internet connectivity

• New carpeting throughout

• Flat screen televisions in all staterooms

• Upgrades to the fitness center

• Updated signage throughout the ship

• Renovations to Photo and Art Gallery

Pride of America New Suites

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Pride of America Studios Accommodations

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Pride of America Venues

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Cagney’s Steakhouse

La Cucina

Moderno

Pride of America Venues

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Aloha Café

Fitness Center

Aloha Café – Kid’s Buffet

Hawai’i Bonus Commission

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Agencies that submit an approved incremental

marketing plan to [email protected] by September

25th will receive a $100 per cabin bonus

commission from 10/1 – 11/1

How can you receive a $100 per cabin bonus

commission through the month of October?

We will announce the winner at the end

of the webinar!

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Contest Question #1

NORWEGIAN GETAWAY UPDATES

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Norwegian Getaway is Almost Here

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Norwegian Getaway is Almost Here

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Norwegian Getaway is Almost Here

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SVEDKA and Inniskillin Ice Bar

Norwegian Getaway’s frozen chamber is guaranteed to give

guests the ultimate chill.

• Accommodates approximately 25 guests at a time

• Can be reserved from 5:30 p.m.-10:30 p.m. nightly

• Kept at 17 degrees Fahrenheit

• 3 D elements inspired by the ship’s Magic City home

• Entire bar, seating and glassware will all also be made of

ice

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SVEDKA and Inniskillin Ice Bar

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SVEDKA and Inniskillin Ice Bar

Florida-inspired specialty drinks made from SVEDKA vodka and Inniskillin ice wine

including:

1. Tropicana: SVEDKA citron vodka, triple sec, lemon juice

2. Carmen Miranda: SVEDKA vodka, peach liquor, orange juice

3. Sittin’ on the Dock of Biscayne Bay: SVEDKA citron vodka, Inniskillin Icewine, lemon-

lime soda

4. Blue Caribbean: Inniskillin Icewine, SVEDKA vodka, blue curacao, club soda

5. Key Largo Colada: SVEDKA colada, campari, sweet vermouth, orange syrup

The Ice Bar will also serve two non-alcoholic drinks: the Sting Ray, made of strawberry

puree, pineapple juice and lemon juice; and Parrot Island, made of orange juice, vanilla

ice cream and milk.

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New Dates For Getaway Inaugural

January 27, 2014 – New York 2 -Night

February 7, 2014 – Miami 1 -Night

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Caribbean’s Leading Cruise Line

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Norwegian Cruise Line has been named “Caribbean’s Leading

Cruise Line” by the World Travel Awards.

Norwegian Cruise Line 2013 Awards

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Norwegian Breakaway Voted 2013 Best Cruise for Families

2013 Best Family Cruises - Freedom Of Choice Winner - Norwegian Breakaway

Norwegian Spirit - Best Midsized Ship for Value of Money

Norwegian Star - Best from the Northeast

Norwegian Cruise Line is a Travel + Leisure 2013 World's Best Top Mega Ship Cruise

Lines

Norwegian Cruise Line is a Travel + Leisure 2013 World's Best Top Large Ship Cruise

Line

2013 Europe's Leading Cruise Line

2013 Caribbean's Leading Cruise Line

Norwegians Name Their Ships

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From now through September 24, 2013, Norwegian Facebook fans can

vote for their two favorite ship names.

Those who vote will be entered to win a trip to the first ship’s inaugural

festivities.

World’s Largest Cruise Sale

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Norwegian Will Have a Strong Presence with Fantastic Offers for

this Year’s Event

World’s Largest Cruise Sale

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October 1st – November 1st

• World’s Largest Cruise Sale – DASH – Up to $250 Onboard Credit *Applicable to all open sailings except week 10/13 – 10/20 only applicable to 2014 Summer sailings

• Tour Dash -Up to $500 Onboard Credit for Cruisetours in Europe,

Alaska, and Hawaii *Applicable to all open sailings

• BONUS -$100 Onboard Credit for all open Norwegian Getaway sailings

*Applicable to all open sailings

World’s Largest Cruise Sale

New CruiseTour Packages

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New CruiseTours:

Hawai’i

• 11 day O’ahu Explorer

Europe

• 11 day Canals & Palaces of Venice

• 11 day Art & Architecture of Barcelona

• 12 day Gardens & Castles of Copenhagen

Existing CruiseTours offered again in 2014

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Europe

• 15 day Classic Italy - Epic

• 15 day Classic Italy - Jade (note - in 2014 this land tour will operate pre-

cruise in a northbound direction. This is a change from 2013)

• 11 day Rome & the Vatican

Alaska

• 13 day Authentic Alaska – (enhancement - rail segment will now be via

deluxe dome rail car)

• 12 day Denali/Alyeska Explorer – (enhancement - rail segment will now

be via deluxe dome rail car)

• 12 day Denali/Fairbanks Explorer – (enhancement - rail segment will now

be via deluxe dome rail car)

• 11 day Denali Express – NO change to rail segment - guests will enjoy

Alaska Railroad Adventure Class.

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Norwegian is There for You

Norwegian is There for You

• Webinars – win free cruises, get to know the senior leadership team, be the

first to learn everything new at Norwegian

• NCL U – become the Norwegian specialist in your area, get priority invitations

to Let’s Do Lunch, travel partner reduced rate sailings, seminars-at-sea and

Norwegian Getaway inaugural

• Marketing Headquarters – we do the work and produce free, customizable

marketing tools for you

• The Best Sales Training in the Business – Bob Becker

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Norwegian is There for You

• Partners First Events Orlando and Norwegian Breakaway, November 18-20

• Let’s Do Lunch – bring your best clients to enjoy lunch and a tour of our ships and

purchase Welcome Back Rewards while onboard to lock in new bookings

• Seminars-at-Sea – sail with us and gain firsthand knowledge of the Norwegian

brand

• Easy access to your Business Development Manager/Specialist

• Norwegian Sales Team’s individual Facebook pages – stay in contact with us

• Partner’s First Facebook page – be the first to know what’s going on at Norwegian

• [email protected] and [email protected] – email us with any inquiries

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• One Stop Shopping – Before the end of the year we will release our brand new

portal with single sign-on for anything Norwegian

• One-call to the reservations team for groups or FIT

• [email protected] - your direct line for answers relating to anything regarding

passenger services

• Executive Access – follow Norwegian’s senior leadership team, Camille Olivere

and Andy Stuart on Facebook and Twitter

Norwegian Makes Your Life Easier

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Bob Becker’s Video

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Trainings Completed:

• Pavlus Travel

• Dargal Travel

• Mann Travel

• CruiseDeals of North Carolina

• Pride of America Seminar at Sea

• Expedia Cruise Ship Centers - Montreal’s office

• Multi Agency trainings: London , Ontario Toronto, Montreal

Future Trainings:

• Cone/Cinc National convention on the Breakaway

• Travel Planners National Convention in Orlando

• Cruise Planners National Convention in Hollywood

• Signature National Convention in Las Vegas

• Cruise Holidays National Convention on the Breakaway

Trainings scheduled in California week of October 14th:

• Montrose Travel

• Travel of America

• Plaza Travel

• YMT Vacations

• Vacations Connection CTA, Cerritos Travel

The Best Sales Training in the Business – Bob Becker

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OFFERS AND OPPORTUNITIES

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Freestyle Dash

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Booking Window: 9/17/13-9/20/13 11.59 PM EST

Applicable destinations*: 3 Day or longer open for sale sailings. All

Destinations

Program Code: DASHSALE

Assets: Email, flyer, 4 customizable banner ads, 2 static banner ads,

3 Facebook posts, 3 Twitter posts and Terms and Conditions

All toolkit elements can be found on Marketing Headquarters http://partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=3042

Alaska Airfare Credit

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UP TO $500 AIRFARE CREDIT ON SELECT ALASKA CRUISES

Europe Airfare Credit

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Up to $500 airfare credit per stateroom on flights to our Europe

departure ports from cities across the U.S.

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Europe Bonus Days

Booking Window: 9/25/13-9/27/13 Promo Code: BONUS Applicable sailings: All Open for Sale Europe 4+ Day sailings

Offer: $100 onboard credit per stateroom

Book a CRUISETOUR and receive an additional $100 for a total of $200 onboard credit per stateroom

How many Florida-inspired specialty drinks will be featured at

SVEDKA and Inniskillin Ice Bar aboard Getaway?

We will announce the winner at the end

of the webinar!

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Contest Question #2

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Tools and Resources

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Norwegian Getaway Tools

Norwegian Getaway

• Assets available: Email, 4 flyers, 4 customizable banner ads, 12

customizable print ads, Norwegian Getaway video, customizable microsite,

Norwegian Getaway Groups Planner and E-Brochure.

• All toolkit elements can be found on Marketing Headquarters http://partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=2837

Customizable emails, flyers and banner ads are also available for:

• Freestyle Dash

• Europe Bonus Days

• World’s Largest Cruise Event (available on 9/25)

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Steps to Create a Norwegian Getaway Email:

1. Choose the promotion, Norwegian ship or destination you’d like to promote on Marketing

Headquarters (partners.ncl.com)

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Steps to Create a Norwegian Getaway Email:

2. Choose the email icon

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Steps to Create a Norwegian Getaway Email:

3. Select Customize and Send Email

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Steps to Create a Norwegian Getaway Email:

4. Fill in your Agency information

You’re all done!

Download your customized email to send to your clients or

deploy the email right from Marketing Headquarters. The

choice is yours.

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Norwegian Getaway Microsite

Steps to create a Norwegian Getaway Microsite:

1. Visit the Norwegian Getaway page on Marketing Headquarters and select “Create Your

Microsite” http://www.partners.ncl.com/action/norwegian/site/library/CampaignView?campaignID=2782

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Norwegian Getaway Microsite

2. Customize your Norwegian Getaway microsite with your Agency information and logo

Norwegian Getaway Microsite

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3. Start Selling! Once you customize your microsite, you’ll get a conformation email with your

microsite web address and information to make updates at any time.

What 3 celebrities are associated with Norwegian

Breakaway?

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Contest Question

WHERE YOU’LL FIND US

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Events Across North America

Norwegian Getaway Partner Event – Orlando

• November 18-20, 2013 - $299 per person

• Invitation from BDS/BDM or on NCL U

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Events Across North America - New

Golf with Camille in Hawai`i Aboard Pride of America!

October 26th from Honolulu - contact your BDM or BDS for an

invitation

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Events Across North America

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‘Welcome Back to the Caribbean’

Lunch Events This Fall

• Norwegian Gem - New York October 12, 2013

• Norwegian Gem - New York October 19, 2013

• Norwegian Jewel - New Orleans October 27, 2013

• Norwegian Jewel - New Orleans November 3, 2013

• Norwegian Gem - New York November 6, 2013

• Norwegian Epic - Miami November 9, 2013

• Norwegian Pearl - Miami November 10, 2013

• Norwegian Gem - New York November 15, 2013

• Norwegian Epic - Miami November 16, 2013

• Norwegian Dawn - Tampa November 17, 2013

• Norwegian Pearl - Miami November 17, 2013

• Norwegian Dawn - Tampa November 24, 2013

• Norwegian Dawn - Tampa December 1, 2013

• Norwegian Gem - New York December 4, 2013

• Norwegian Dawn - Tampa December 15, 2013

Events Across North America

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Tuesdays beginning Oct. 22

Norwegian Breakaway Pt. Canaveral functions

November 6-10 Cruise World

Fort Lauderdale

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Norwegian Sun EWES CREWES II

May 13, 2014

For details visit

http://www.cvent.com/d/n4qjn0

CONTEST QUESTION WINNERS

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SOCIALIZE WITH US

Let’s Stay in Touch!

Andy:

twitter.com/nclandy

http://www.facebook.com/AndrewStuartC

Camille:

twitter.com/nclvp

facebook.com/colivere

Partners First

facebook.com/PartnersFirst

QUESTIONS AND ANSWERS

Toll-Free Dial-In Number: (877) 880-0845

Toll Dial-In Number: (281) 616-8340

Conference ID: 43710303

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