Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing
Jan 01, 2016
Welcome!1. SpringerLink relaunch2. Global eBook Usage Trends
Timon Oefelein
Account Development Manager
Marketing
eBook Usage Statistics Revealed 2
• Springer Relaunch - 10 minutes
• SpringerLink Part I - Overview, 30 minutes
• SpringerLink Part II - Hands-on, 30 minutes
Break at 11am - 15 minutes
• eBook Usage Statistics - 25 minutes
Agenda
eBook Usage Statistics Revealed 3
• Biggest ever study of it’s kind, 2007
• Emailed over 10,000 journal contributors
• Springer not mentioned as sponsor of study
Completed 1000 tests and surveys
1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior
2. Survey (online):
a) Rate importance of various functionalities, eg. search
b) Rate how well websites carries out..
Usability Study
eBook Usage Statistics Revealed 4
Urgent Action Strengthen
HoldNo Action
Results
High
Importance
Low
Lower Satisfaction Higher
SearchViewing
Navigation
DesignUsefulness,
comprehensibility, completeness of content
eBook Usage Statistics Revealed 5
Key Takeaways
• Enhance user experience through new navigation and design
• Strengthen the search function
• “Look inside” preview
• Increase findability by suggesting related docs
• Allow libraries to co-brand the site
eBook Usage Statistics Revealed 8
Beta SpringerLink
What you will find:
New design and basic layout
Enhanced navigation, with cockpit
Improved search and browse
Major new feature: Look inside preview
Major new feature: Related docs
Refinement filters
Hierarchical subject system
Still to come:
Pay-per-view
MyCopy
Personlization and admin features
Enhanced performance
All eBooks with Look inside
Protocol subject collection
eReference enhancement
Updated FAQs