Wegman’s Way US Grocery Retailer Presented By: Bhupender Singh Gaurav Soni Javed Sida Pankaj Kumar Rahul Jain Shaunak Ponkshe
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Wegman’s WayUS Grocery Retailer
Presented By:Bhupender SinghGaurav SoniJaved SidaPankaj KumarRahul JainShaunak PonksheShrihari Mitkari
Background• 1916 started by John & Walter Wegmans as
a Wegmans food market• Headquarter Gates ,New York• Known for people centered values• Known as a premium priced retailer• USP- satisfy customer through employee
satisfaction• Till 2012- got 15 times place in Fortune
Magazine’s100 best companies for work• Slogan-”Everyday You Get our Best”
Product Line• Beverages• Grocery items• Seafood items• Bakery supplies• Floral• Pastries• Restaurants• Pharmacy• Giftcards• Dairy• Personal care• Cookware,Tableware,Accessories
Internal and Interactive Marketing
Employee Friendly Flamboyant Customer Experience
•
Employee Friendly
“Employee First And Customer Second”
Internal MarketingFull and part time employees with high end market salariesGenerous college scholarshipExtensive training programsUnique knowledge gathering tripsEncouraging each and every employeeFull time designed coordinator
Advantage of Wegmans store
• Extremely fresh food and good variety of goods
• Variety of products• Larger store area• Specialty shops-400 different
varieties• Stores within store• Cross Merchandize
Flamboyant Customer
service
Customer Service
Convenience customer serviceCheckout line which has not too longOffer helping hand for wandering customersFull service websiteGourmet cooking classes
Job Specification
Career Decisions
Development
Effective communication
Compensation
Bubble Chart
Bubble System
Wagmans Way Strategy
• Consistent low price model
• Extremely high margin
• Relationship with partners
• Better forecasting and distribution system
Wegmans And Walmart
Wagmans• Using CLP model• Employee first and
customer second• Never compromise with
margin• Huge product line• More professional &
classier
Wallmart• Using EDLP model• Customer is the Boss
• Compromise with margin
• Limited product line• As compare to Wegmans
less professional
SWOT Analysis
Strength• Diversify
product portfolio• Recognition for
standard• Strong footfall in
US market
Weakness• Product
recalls• Limited
geographical concentration
Opportunity • Growing
organic food industry
• Growing opportunities in etailing
Threat• Highly
competitive market
• Perishable goods• Organized
shoplifting
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