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Why we need to think beyond the website

Apr 14, 2017

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Technology

Brian Hawkins
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Page 1: Why we need to think beyond the website
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Can you make this look good?

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This site needs a facelift!

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KinkosYou

Neighbor’s Cousin

Pe

rce

ive

d d

esi

gn

ski

lls

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Design is making things work.

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“If you’re not prepared to fail,

you’ll never create anything original.”–Ken Robinson

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1861

1850

1840Fifth US Census: Pop 17M Colleges: >100

Sixth US Census: Pop 23M Colleges: ~150

Seventh US Census: Pop 32M Colleges: >200

Source: http://americanphilosophy.net/american_colleges.htm

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1861Seventh US Census: Pop 32M Colleges: >200

600+ Colleges had

FAILED

Source: http://americanphilosophy.net/american_colleges.htm

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In their haste –they forgot design.

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Words matter.

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“Books aren’t written –they’re re-written.”

–Michael Crichton

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Say the color, not the word.

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Say the color, not the word.

Yellow

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Say the color, not the word.

Orange

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Say the color, not the word.

Blue

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Say the color, not the word.

White

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Logo Menu 1 Menu 2 Menu 3

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Logo Menu 1 Menu 2 Menu 3

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Logo Menu 1 Menu 2 Menu 3

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Logo Menu 1 Menu 2 Menu 3

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Serendipity.

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“What we find changeswho we become.”

–Peter Morville

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WHAT THE HELL IS GOING ON?!

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Let’s talk about:

The history of electrical sockets

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Hello!

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Hello!

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LampsWired

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ServiceConsumer Interface

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Predictable openings

Precise service specs

120 volts

60Hz

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I’m an API!

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Why do we re-design?

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Content is out of date.

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Content must be portable.

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News & Events Database

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Database

News & Events

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Articles PeopleEvents

News & Events

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Articles PeopleEventsServices Departments

API

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Data

API

Websites

Articles PeopleEventsServices Departments

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Data

API

Websites

Articles PeopleEventsServices Departments

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Data

API

Websites

Articles PeopleEventsServices Departments

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Data

API

Websites

Articles PeopleEventsServices Departments

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Data

API

Websites

Articles PeopleEventsServices Departments

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0

4000

8000

12000

16000

2006 2007 2008 2009 2010 2011 2012 2013 2016

Public APIs

Source: Data based on ProgrammableWeb directory count.

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Source: 10M+ API Calls Per Day & More (Mail Chimp)

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Zapier

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We stop making websites.

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We stop making websites.

We start making a digital campus.