Website Personalization – The Next Level of Online Target Marketing July 9, 2014 A special thank you to: Thank you for joining us – we will be starting at 2:00 PM ET/11:00 AM PT If you are unable to hear music at this time, please make sure that your computer speakers are turned on and that your system has not been muted. #TMGWebinar
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Website Personalization: The Next Level of Online Target Marketing
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Website Personalization – The Next Level of Online Target
Marketing July 9, 2014
A special thank you to:
Thank you for joining us – we will be starting at 2:00 PM ET/11:00 AM PT
If you are unable to hear music at this time, please make sure that your computer speakers are turned on and that
your system has not been muted. #TMGWebinar
Today’s Speakers
Thorin McGee
Editor-in-Chief
Target Marketing
Carolyn Goodman
President
Creative Director
Goodman Marketing Partners
Moderator
#TMGWebinar
David Myers
Product Manager
Real-Time Personalization
Marketo
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Website Personalization
July 9, 2014
The Next Level of Online Target Marketing
The Evolution of the Web
SOURCE: www.evolutionoftheweb.com
5
Recognize returning customers 6
The Secret to Success? Alignment. 7
Thought sequences in alignment
Out of alignment
Historical Look: MURLs 8
9 Historical Look: PURLs
Christopher Goodman,
1
0
Historical Look: PURLs
1
1
Building Aligned Web Pages
Personalizing Websites for Shoppers
SOURCE: Invesp Consulting
1
2
SOURCE: Invesp Consulting
1
3
Personalizing Websites for Shoppers
SOURCE: Monetate/eConsultancy
14 Personalizing Websites for Shoppers
19%
Personalizing Websites for Shoppers 15
Personalizing Websites for Shoppers 16
Personalizing Websites for Shoppers 17
18 Personalizing Websites for Shoppers
Missed Opportunity
SOURCE: Econsultancy
The number of marketers who leverage behavioral data on their website.