Ways Website Personalisation Can Help You Generate More Business Displaying your website content in the language your visitor understands will help you reach a larger market. This means more people can find out what your company does and ultimately choose to buy your products or services. 1 2 3 4 5 6 7 Language Location Show localised languages to each visitor Referring Channels Show welcome messages for different referral channels Number of visits Show welcome messages for different referral channels Adverts Display adverts based on location or language Show localised pricing to each visitor Size Show different sized versions of your website Web Browser Display different content based on the browser Advertise this space here. Annoncer cet espace ici. Werbung für diesen Raum hier. Anunciar este espacio aqui. рекламировать это пространство здесь. 在这里做广告这个空间 BONUS SECTION Reasons Personalise Your Website To s o G G s e o o o P Y Y Y W a a W o o o a a a s s a a a e n e p e t e r b H M Showing pricing in a visitors local currency will help them quickly understand how much your product or service will cost them. When a visitor comes to your site from another site showing customised content just for them will mean your site is more relevant. With so many different device sizes on the market it can be hard to appeal to everyone. If a person visits your website a number of times, it’s likely that they will be in different stages of the buying/understanding process. By showing different messages to these people you can give them a message that is relevant to their understanding at that time helping you convert more visitors into leads. To get around this you could display different versions to people using different browsers. This makes sure everyone gets the best experience possible when visiting your website. Did you know all browsers behave differently? What shows well in one may not show well in another. Want to make the most of your available ad space? If you have a website that is visited by people around we world, showing adverts to people in some locations and not others will mean the customer gets a better experience as they only see adverts relevant to them and you can increase the amount of ad space you have available to sell. Even if you don’t bill in that currency, it can be useful for them to know. This will help their decision process and lead to more sales. And being more relevant will lead to increased customer happiness and hopefully more sales. However using a desktop sized website on a mobile device can be extremely difficult. Showing different sized versions with optimised layouts will make your site easier to navigate and use. Visited 24 times Show: 20+ times version Visited 1 time Show: 1-5 times version Visited 12 times Show: 10-20 times version Visited 6 times Show: 5-10 times version WELCOME! 54 54 54 54 Srvd srvd.co