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WEBSITE & NEWSLETTER STATISTA MEDIAKIT
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WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Jul 14, 2020

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Page 1: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

WEBSITE & NEWSLETTER

STATISTA MEDIAKIT

Page 2: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Statista is the leading internet statistics portal, providing statistics and quantitative data on over 80,000 topics and areas of interest

The Statista team includes over 400 employees: Researchers, Database Experts, Statisticians, Technical Journalists

With information on over 200 industries and market sectors, Statista is the premiere online research platform for statistics and relevant facts

Our clients are product managers, market researchers, analysts, journalists, as well as students, scientists, and academic researchers

Over 7 million people visit our website www.statista.com every month

We are headquartered in Hamburg with offices in New York, London and Madrid

Statista cooperates with media partners such as Forbes, Financial Times, Fortune Magazine, as well as numerous data partners.

StatistaThe Statistics Portal that Revolutionizes Research

Page 3: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

On Statista.com, users can find facts and

figures on more than 80,000 topics from

more than 18,000 sources, covering 200

Industries.

The Portal offers access to more than

1,500,000 Statistics, 20,000 Studies,

more than 1,500 Infographics, more than

3,500 Dossiers, more than 80 Industry

Reports, with a Corporate and Source

Database.

StatistaThe Portal

Page 4: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Our website is simple and intuitive

Different

data bases

and content

formats

Relevant

filters

Search term

“super-

markets”

Number of

results

Page 5: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Statista is the World Leader in Online Market Data

Overview of website traffic

Source: similarweb

Number of visits in March 2016

(millions) 7.5

1.1 1.2

5.0

3.0

0.50.9

0.5

Statista has more than 400 employees in Germany, USA, and the UK

5

Page 6: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Traffic & Audiencewww.statista.com (English Portal)

Traffic (monthly average)

Unique User 2,406,222

Visits 3,067,343

Page Impressions 6,356,272

Duration per visit 2:36 minutes

Audience

Men / Women 54%/46%

Age 18-44 76,5%

Professional Users* 78%

Academic Users 22%

Source: Google Analytics, Monthly Average 2016, English Portal statista.com,

*most frequent departments: Research, Knowledge / Data-Management, Communication, Marketing

Page 7: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

AudienceCorporate User breakdown by Industry

Source: Statista internal analysis, Extrapolation by 1.000 Corporate Accounts

Page 8: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

More than 250 universities and colleges in North America purchased a Statista Campus License.

All of their students and faculty have full access and publication rights on Statista’s data and studies.

These Universities include:

• Harvard University

• Yale

• Columbia University

• University of Michigan

• New York University

• Dartmouth College

• MIT - Massachusetts Institute of Technology

• Cornell University

• Stanford University

• University of Pennsylvania

Statista Campus LicencesStatista is one of the most popular databases at Universities

Page 9: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Specs

Type: Skyscraper

Dimension: 120/160 x 600 Pixels

Format: JPG, Gif, PNG (50Kb)

Position: Visual range

Display: Run of Site

Homepage & Subpages

No. of Partners: Maximum of 10

Advertising on statista.comSpecs

Page 10: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Price

$ 4,000

$ 6,000

Period

6 Months

No. of Partners

Maximum of 10

Type

Skyscraper

120x600 /

160x600 Pixels

JPG, PNG,

animated GIF

Display

English Website

Run on Site*

3 Months

RatesWebsite

12 Months $ 10,000

Page 11: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Statista provides Infographics Services to our Media Partners

Media partners for cobranded infographics1

DAILYWEEKLY

Page 12: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

KPIs

• Two daily newsletter mailings

• Two groups with 60,000 recipients

• 600,000+ contacts each week

• Approx. 100 new subscribers daily

Audience Breakdowns

• 50% companies

• 17% media & agencies

• 15% universities & public sector

• Rest to 100%: not specified

• 70% USA

• 9% United Kingdom

• Rest from 100%: EU Countries, India,

China, Canada, Australia

Statista‘s Infographic Newsletters

Page 13: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Specs

Type: Content Ad (Banner)

Dimension: 580 x 160 Pixel

Format: JPG, PNG

Position: First or Second Position

Type: Native Ad (Text & Grahic-Ad)

Format: Graphic/Logo (JPG/PNG) + Text

Graphic/logo: 300 x150 px

Text: Max. 300 Words Incl. Spaces and

URL Link

Position: Second Position

Advertising in the Infographic Newsletters

Page 14: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

PriceType Position Period Contacts

Content Ad First Position

600,000+

2,400,000+

$ 3,000

$ 9,000

1 week

10 mailings

4 weeks

40 mailings

Native Ad Second Position

1 week

10 mailings600,000+

2,400,000+

$ 2,000

$ 6,0004 weeks

40 mailings

Prices are excl. VAT

Please send graphics & copy 48 hours before the mailing

RatesNewsletter

25% discount

25% discount

Page 15: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

ReferencesWebsite & Newsletter

Page 16: WEBSITE & NEWSLETTER · Statista is the premiere online research platform for statistics and relevant facts Our clients are product managers, market researchers, analysts, journalists,

Contact Us

Chris Siegwald

Head of Advertising

Statista Inc.

55 Broad Street 30th floor

New York, NY 10004 | USA

PHONE (212) 419 8278

EMAIL [email protected]