Communicating with a Purpose #Webinar-Purpose presented by: Join the Conversation #Purpose-Webinar Webinar: Communicating with a Purpose with Daniel Burstein Director of Editorial Content, MarketingSherpa and JR Hopwood Vice President of Digital Strategy, Bridgeline
Watch Daniel Burstein, Director of Editorial Content at MarketingSherpa, and JR Hopwood, Vice President of Digital Strategy at Bridgeline Digital, and learn about strategies and technology that allow marketers to seamlessly work customers through each stage of the sales funnel.
Attend the webinar to learn:
Best practices from MarketingSherpa Technology & features that support marketing goals Use cases detailing customer journeys
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Transcript
Communicating
with a Purpose
#Webinar-Purpose
presented by:
Join the Conversation #Purpose-Webinar
Webinar: Communicating with a Purpose
with Daniel Burstein Director of Editorial Content, MarketingSherpa
and JR Hopwood Vice President of Digital Strategy, Bridgeline
Communicating
with a Purpose
#Webinar-Purpose
Please engage with this presentation
We LOVE feedback…
Open the Questions pane and share your thoughts.
Communicating
with a Purpose
#Webinar-Purpose
What’s your best performing digital
communication tactic?
Use #Webinar-Purpose Or in GotoWebinar Chat.
Communicating
with a Purpose
#Webinar-Purpose
About Marketing Sherpa
Communicating
with a Purpose
#Webinar-Purpose
85%
What We Know: Customers Expect TRULY Personal Experience!
85% of customers would no longer buy from an organization that failed to take account of their preferences and purchasing history.
Source: “Impact of having an effective Single Customer View on consumer behaviour,” (Infographic), Experian Marketing Services, 2012.
Communicating
with a Purpose
#Webinar-Purpose
?
Communicating
with a Purpose
#Webinar-Purpose
About Bridgeline:
► Digital Strategy
► User-Centered Design
► Web Application Development
► Systems Integration
► Search Engine Optimization
► Managed Hosting Services
Communicating
with a Purpose
#Webinar-Purpose
Communicating
with a Purpose
#Webinar-Purpose
Challenge: Getting the right content to the right people
Communicating
with a Purpose
#Webinar-Purpose
Continue the conversation
How To: Get fresh, high-quality content
Build content around
Value Proposition for each persona
Create content around
Value Proposition for
becoming a customer
Identify segmented content for immediate
engagement
Tip: Organize to ensure the database is targeted and content is balanced across