Design brief for E-learning modules Objectives: 1. To create bespoke vector illustrations for every page of the learning section of an e-learning module. The illustrations will give a visual interpretation of the main message conveyed in the written content and will be an aid to learning. 2. To incorporate meaningful interactivity to promote deeper understanding of the content. The design should be in keeping with the existing HFMA style:- - Bright and bold graphics with high impact, on white background - Any text contained within the vector illustration to employ Helvetica Light and to be clean and legible - The vector illustration should not impact on the main body of text - Hotspots that reveal further information can be on a white or coloured background, in keeping with the design of the page - The main body of text to be black on a white background (Arial 11pt) - Palette (and all matching colour combinations):- 145, 210, 39 84, 175, 237 44, 135, 213 128, 45, 194 216, 81, 39 247, 159, 49 254, 224, 46 Constants in the learning section are:– - The running title of the module - The location and colour of the main body of text for the page - The title of the page - The navigation area - HFMA branding - White background Schedule: We allow for 1 hour of creative input per screen We allow an extra 6 hours per module for the creation of bespoke vector illustrations to be adapted throughout the module Modules average approximately 65 pages of learning content and this would need to be delivered within a 2 week timeframe (from the receipt of the content in Word format to finished design) [where modules are longer or shorter, we would vary the deadline accordingly] Target Audience: All areas of the NHS including:- practice managers and staff, budget holders, governors, clinicians and non-executive/lay governing body members, all non-finance staff and new finance staff.