“Having the Surface units in our lobby helps to convey to visitors and clients that Cushman & Wakefield is forward-thinking and tech savvy.” Celine Clark, Executive Managing Director of Corporate Communications, Cushman & Wakefield Cushman & Wakefield wanted to provide visitors to its new world headquarters in New York City with an innovative way to learn about the firm’s services and history while highlighting and sharing information about the city itself. Cushman & Wakefield installed Microsoft Surface units in its lobby, establishing the firm as a technologically savvy leader while also communicating brand messaging and enabling a collaborative environment. Business Needs Founded as a property management company in 1917, Cushman & Wakefield is the world’s largest privately held real estate services firm. Cushman & Wakefield brokerage and services professionals work with clients through all stages of the com- mercial real estate process, representing sellers, buyers, landlords, and investors throughout the world. The company also provides strategic planning, analysis, and other advisory services. In late 2009, Cushman & Wakefield was finalizing details of its new corporate offices in New York City. Executives wanted to install a feature in the lobby that would attract attention and enable the firm to connect with potential customers and clients. “As a company, we have an amazing story. We thrived during the 1930s Depression; we were involved in the land assemblage that became the United Nations complex in Manhattan,” says Celine Clarke, Executive Managing Director of Corporate Communications at Cushman & Wakefield. “We wanted an engaging way to share 90 years of our history and vast experience.” Many Cushman & Wakefield clients are new to the New York area and are looking for information about the surrounding metropolitan area. “We wanted to provide our clients with the information they needed to learn about our firm,” says Clarke. “And, we wanted to add that extra touch to help them to navigate the city.” Management envisioned placing an innovative device in the lobby that would position the firm as a street savvy New York City-based global real estate services firm with leading technology tools, while offering potential customers and clients an opportunity to learn about the firm and virtually explore the New York City area. Solution Cushman & Wakefield contacted Infusion, a Microsoft Gold Certified Partner, to realize this vision. Executives from Cushman & Wakefield attended a demonstration of the Microsoft Surface software and touch computing platform at the Infusion offices to see how the multi- touch, multi-user software and computing platform could revolutionize their real estate firm. Infusion’s unique combination of enterprise development, innovative design, and a commitment to emerging technologies was the ideal fit for the real estate firm’s needs. Customer: Cushman & Wakefield Web Site: www.cushwake.com Customer Size: 15,000 employees Country or Region: United States Industry: Professional services—Real estate Partner: Infusion Customer Profile Commercial real estate services firm Cushman & Wakefield operates 250 offices worldwide with more than 15,000 employees. The company’s world headquarters is located in New York, New York. Software and Services Microsoft Surface For more information about other Microsoft customer successes, please visit: www.microsoft.com/casestudies Microsoft Surface Customer Solution Case Study Real Estate Firm Enables Collaborative Environment and Improves Brand Awareness