Web Strategy Survey

Web Strategy Blog: 2009 Survey Results

By Jeremiah OwyangDec 30, 2009

Methodology

• Survey fielded through Web Strategy blog, using SurveyMonkey

• Conducted from Nov 30 – Dec 12, 2009• 19 questions total – 15 multiple choice, 4

open-ended. Specific questions about Altimeter Group and contact info are not included in the attached sample data.

• 195 respondents – 100% of data clean

Recommend Web Strategy?

Frequency of Reading

Frequency of Sharing

Influence At Work

Overall Quality

Content Interests

Emerging Technology

Country

Industry

“Other” Industries Includes:• Computer Hardware (2)• Cultural Institutions (2)• Security Products & Services (2)• Automotive & Transport (1)• Beverages (1)• Construction (1)• Energy & Utilities (1) • Food (1)• Leisure (1)• Telecommunications Equipment (1)

“Other: Please specify” Includes:• Marketing (6)• Public Relations (4)• Social Media (4)• Advertising (3)• Internet (2)• Interactive (2)• Web (2)• Tourism (1)• And 15 others…

Company

Primary Role*

Notes on Primary Role

• 19 respondents answered CEO• 17 are from boutique or small business,

meaning < 10o employees• 3 small business CEOs manage budgets more

than 1 million• 1 small boutique CEO manages budget more

than 10 million – may be a data inconsistency

“Other: Please specify” Includes:• Head of Strategy Implementation • Social Media Manager• Founder or Owner• Head of Knowledge and Information

Management Support Unit• Human Resources• Vice President, Social Networking• Solution Architect• Online Director• And 11 more…

Relationship with Social Media

Size of Budget

Social Media Strategy

Mobile Strategy

Thank You

Jeremiah OwyangAltimeter Group

[email protected]: @jowyang

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