Web Marketing That Works - AIM Hot Topic

Web Marketing

That Works

Adam Franklin, Marketing Manager

Blogging

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Show of hands

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

33% CTR

@Franklin_Adam

40% OR 25% CTR

@Franklin_Adam

Tailored

1 call to action

Personal

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Best performing emails - text only!

@Franklin_Adam

28-35% open rate$7,000 sales

@Franklin_Adam

Dear  Rich

Email marketing

• Battle of the Subject Lines and From Names

@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

13%

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

7%(10% higher

open rate)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney

http://www.socialmediaonlineacademy.com/

43

“Train  hard,  win  easy”

Sean  Bowes

If  you’d  like  a  hand  with  your  social  media,  please  get  in  touch!

!

[email protected]@Franklin_Adam

1300 258 394www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney