+ Web Design and Maintenance Purpose What do you want to accomplish? Without a clear purpose, your site can become pointless and rambling Who do you want to reach? Your target audience determines look and feel, but also how content should be written What do you want to tell them? Have some key concepts and ideas. Distill it. Remember: people skim, not read, Web pages Avoid lengthy, pedantic or overly academic content
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+Web Design and Maintenance
Purpose What do you want to accomplish?
Without a clear purpose, your site can become pointless and rambling
Who do you want to reach? Your target audience determines look and feel, but
also how content should be written What do you want to tell them?
Have some key concepts and ideas. Distill it. Remember: people skim, not read, Web pages Avoid lengthy, pedantic or overly academic content
+Web Design and Maintenance
+Web Design and Maintenance
Content is King More important than any other element, including
colors, layout or images Can be difficult and time-consuming
Content Tips Supply all of the text exactly as you want it to appear Watch for abbreviations, acronyms and jargon Don't cut corners and assume we will fill in the rest Organize content to reflect the structure of your site
+Web Design and Maintenance
Omit Needless Words After you write content, remove half the words. The page will be less noisy. Useful content will stand out. Pages will be shorter (that’s good, since people
don’t read). Avoid small talk, welcomes and mission
statements. Users want you to get to the point.
No one reads instructions. Don’t include them.
+Web Design and Maintenance
Focus on the User or Student Audience determines presentation Do not focus on the perspective of your office,
department or self
A User Should Not Have to Ask: Where am I? Where should I begin? What am I looking at? Where did they put _____? Why did they call it that? What are the most important things on this page?
+Web Design and Maintenance
+Web Design and Maintenance
Photo Tips Use high-resolution images Clearly display the subject Photos taken on cell phones/ webcams or that do
not clearly frame the subject should not be used Avoid using Bengal Card photos Examples