Nike By: Taylor Hanson
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NikeBy: Taylor Hanson
History of the Founders
• Phil Knight & Phil Bowerman• Track Coach & Track Athlete• Oregon
Before Nike Was Nike• Blue Ribbon Sports• Onitsuka Tiger Shoes• Asics
Early Start• Small Distributing Outfit in Knight’s Car• The “Swoosh”• Shoes were made in Waffle Iron• Nike Slogan - 1988
History of the Company
• Track Shoes• Oregon
Target Audience• High School Track Athletes at First• Young Kids to Adults
Challenges Faced
• Sweatshops• Unfair Wages• Working Conditions
Products• Sports Equipment• Shoes• Clothing
Best Selling Shoes
• Nike Air Force 1’s• Nike Air Max• Nike Free Runs
Conclusion• Success• Endorses Most Successful Athletes• Biggest Clothing and Sports Equipment
Supplier
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