Web 2.0 Impact on the Enterprise

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Web 2.0 Impact on the Enterprise

September 11, 2008

Web 2.0 Impact on the Enterprise

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Purpose of Presentation

1.What is Web 2.0?

2.Rich Internet Applications

3.Social Software

4.Best Practices

With You Today:

Daan De BrouckereExecutiveCrowe Horwath LLPOffice: (630) 575-4211Mobile: (630) [email protected]

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Web 2.0 Defined

Think of Web 2.0 as a set of related concepts… rather than a single product

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Web 2.0 Technologies & Concepts

• Rich Internet Applications: (RIA)• AJAX, Adobe Flash, Flex, Java, Silverlight and Curl• Mashups

• Social Software:• Networking (MySpace, Facebook, LinkedIn, Friendster)• Collaboration (wiki, blog, IM, virtual worlds)• Publishing (social tagging, social bookmarking)

• Web Platform:• CSS, REST, SOAP, XML, RSS, Atom

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Web 2.0 Enables: Cloud Computing

• allows you to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software.

• encompasses any subscription- based or pay-per-use service that, in real time over the Internet, extends IT's existing capabilities.

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Software as a Service (SaaS)

• Alternative to the high cost of On- Premise Software

• Subscription-based model for delivering software

• Initial markets showing success:• Accounting• Customer relationship

management (CRM)• E-mail• Human resources• IT service management• Video conferencing• Web analytics• Web content management

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Source: Forrester Research, April 2008 Source: Forrester Research, April 2008 Forecast: Global Enterprise Web 2.0 Spend Forecast: Global Enterprise Web 2.0 Spend By Technology, 2007 To 2013By Technology, 2007 To 2013

$5B

$4B

$3B

$2B

$1B

You are here

Global Enterprise Web 2.0 Spend

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Why Are Customers Adopting Web 2.0?

Base: 106 CIOs at firms using at least one of six Web 2.0 technologies(multiple responses accepted)

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Rich Internet Applications

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AJAX Defined

• “"Ajax," or asynchronous JavaScript and XML, refers to a browser-based repertoire of techniques for implementing Web applications in which page elements and content are retrieved asynchronously in the background, and in which the page display is updated incrementally without redisplaying the entire page.” – Gartner

• Addresses the issue of having to refresh a web page when only a small piece of content needs to change!

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AJAX Example: amazon.com

• Customers stay on the current item while being able to browse a list of other books

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AJAX in e-Commerce

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Silverlight in action

http://www.mscui.net/PatientJourneyDemonstrator/

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Mashups Defined

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Mashup Typical Architecture

Web Services

Data

RSS FeedsPlatformServices

MashupSite

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Mashup Example: zillow.com

• Home value estimates +

• Real estate listings +

• Microsoft Virtual Earth =

• Visualization of homes for sale and home value estimates by geographic area

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Mashup ideas in the Manufacturing Industry

• “Consolidate a large volume of data created by R&D scientists and a wafer fabricator to understand metrics that can improve R&D tool utilization and time-to-market.”

• “System performance monitoring and customer service support for electronic products.”

According to Forrester Research, the enterprise mashup market, which emerged just three or four years ago, will grow to nearly $700 million by 2013.

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Mashup ideas in Information Technology

• “Combining Portal and Data Warehouse Reporting elements.”

• “10 Year old legacy backend, not able to interface to modern supplier organizations.”

• “Dynamically merge top line data from key organizational functions like billing information, new business requests information, staff timesheets, accounting bottom lines, etc, in short/small packets to make constant decisions.”

• “Allowing business people to create their own set of information and services based on well managed services to solve their individual problems.”

• “Knowledge Management and Actionable decision dashboards.”

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Social Software

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Public Social Networking Sites

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What is Facebook all about?

• Started by a Harvard student in 2004

• 85% of college students use it• More than 100 million active

users worldwide

• Users create profiles, connect with friends, join groups.

• Facebook launched a software development framework in 2007 allow applications to interact with core Facebook features

Crowe is now using Facebook as a recruiting channel

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What is LinkedIn all about?

• Founded in 2002 as a professional networking site.

• More than 24 million registered users

• Users create profiles, maintain a list of professional connections, join groups.

• Used to find jobs, people and business opportunities recommended by someone in one's contact network

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What is Plaxo all about?

• Founded in 2001.• More than 20 million

registered users• Acquired by Comcast

• Plaxo provides automatic updating of contact information.

• Users and their contacts store their information on Plaxo's servers.

• Extending their platform to support other social tools

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Public Social Collaboration & Publishing Software

Is your sensitive enterprise content here?

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Public Social Publishing Software

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Should Enterprises Block Access to Public Sites Like YouTube and Facebook?• Short answer: No (usually)• Don't apply technical solutions to

solve management issues• If employees waste time, deal with them• Today it is Facebook. Tomorrow?

• This is the most exciting and innovative part of the market. Why cut off access to it? • Learn from it; maybe even use it• No exposure = No experience

• Blocking causes recruitment problems• Regulated industries, and low supervision and low

bandwidth environments can be exceptions

One-quarter of enterprises block social networking URLs*

* Security/hygiene vendors

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Why Social Software in the Enterprise is unavoidable• #1 - Demographics of today’s workforce

• Digital natives• Architecture of participation• New personal computing behaviors

Workplace expectationsWorkplace behaviorsWorker capabilities

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Why Social Software in the Enterprise is unavoidable• #2 - Consumerization of technology

• Free technology• Personal computing technology• Global-class computing

Blending of work and leisureUnified communicationsGrass-roots behaviorControl over computing

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Main Drivers For Social Computing

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Challenges in Social Computing

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Social Networking – Del Monte

• “I Love My Dog” offers a community where canine owners can interact and share ideas

• Get closer to customers• Identify pressing issues• Understand buying

decision process

• Explore new product concepts

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Enterprise Social Networking Tools

• Enterprise vendors address consumer gaps: • On-premises and software as a

service (SaaS)• Security, integration, support

• Major vendors enter the market: • New products: IBM Lotus

Connections• Added functions: Microsoft

SharePoint

• Many startups adopt a best-of- breed approach

challengers leaders

niche players visionaries

completeness of vision

abili

ty to

exe

cute

As of September 2007

Microsoft

IBMAtlassian

Vignette BEA SocialtextTWikiJive Software

MindTouchSuiteTwo

Awareness

Six ApartLeverage Software

Open Text

Social PlatformOutStartCustomerVisionRamius

EMCblueKiwiTelligent Communispace

SiteScapeGroveSite

Traction Software

Magic Quadrant for Team Collaboration and Social Software, 2007

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IBM Enterprise Social Networking Tools

• IBM Lotus Connections – v2 shipped June 2008• Profiles• Communities• Blogs• Dogear• Activities

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Microsoft Enterprise Social Networking Tools

• Microsoft SharePoint 2007 • MySites

• Workspaces• MyLinks• Colleague Tracker

• Wikis• Blogs• RSS

• Microsoft Office Communications Server 2007• Instant messaging• Presence

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Enterprise Web 2.0 Best Practices

8 steps for success1. Start small and cultivate success2. Make it open and easy to use

- Accessible, Web-native, extensible, reusable, user-manageable

3. Expose connections and let users:- Create structure, organization, shared

bookmarks, tags and rich user profiles- See emergent structure and use-based

people relationships

4. Links to e-mail, syndication5. Identify the right context6. Focus on people7. Provide some initial structure, spark

self-governance8. Lead by example

8 mistakes to avoid1. Don't ignore accountability and

responsibility2. Don't ignore Web 2.0 as a

passing fad3. Don't try to solve all with Web

2.0 4. Build it and they won't come —

have a purpose (business value)

5. Don't over engineer — build for adoption

6. Don't over-restrict — enable emergence

7. Thinking too local8. Not having a plan for growth

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Discussion