® © 2008 IBM Corporation IBM Software Group Taking advantage of Web 2.0 to grow your business Sandeep Bakhshi ASEAN Business Unit Executive, Lotus Software Singapore Digital Media Festival – October 2008
®
© 2008 IBM Corporation
IBM Software Group
Taking advantage of Web 2.0 to grow your business
Sandeep BakhshiASEAN Business Unit Executive, Lotus SoftwareSingapore Digital Media Festival – October 2008
IBM Software Group
© 2008 IBM Corporation2
Topics
What is Web 2.0?
Why should care about it?
Some Industry examples
Putting it all together
Summary
IBM Software Group
© 2008 IBM Corporation
Disruptive Technologies
Sustainable v/s Disruptive technlogy
The Web (email and associated technologies are disruptive)
Short term disruption; long term gain
The Innovator's Dilemma
3
IBM Software Group
© 2008 IBM Corporation4
Disruptive Innovation:
The Internet, the Web, e-business
IBM Software Group
© 2008 IBM Corporation5
The impact of the internet – as a disruptive technology - has already transformed our world
Email: Over 40 Billion sent daily Texting: Number sent and received every
day exceeds the total population of the planet
Google: Nearing 100 Billion searches per month
Revenues for iconic Web 1.0 Companies - Amazon.com $10.7 Billion in 2006- E-Bay.com $5.97 Billion in 2006
Digital Content: In 2006, amount created was about 3 Million times more than all the information that is in all the books ever written
e-Commerce: In 2006, more than 85% of the world’s online population (875 Million consumers) has used the Internet to make a purchase—online shopping market up 40% in the past two years
IBM Software Group
© 2008 IBM Corporation6
Web 2.0
Virtual Worlds
SOA
Mashups
Mobile Devices
Social Software
Blogs
Folksonomy
Web Analytics
Software as a Service
Wikis
Mobile 2.0
3D Internet
Telepresence
Web 2.0, 3DI & more…..The next major wave of disruptive change…
Wisdom of crowds
Micro-blogging
Semantic Web
Micro-payments
IBM Software Group
© 2008 IBM Corporation7
developerWorks Spaces
Developer’s Conference
Blogs
IBM PartnerJam
Web 1.0 Web 1.5 Web 2.0 Web 2.5 Web 3.0
IBM PartnerWorld
Static web pages
Evolution of the Web
Moving towards more Web 2.0
Towards Web 2.5
Web 2.0: coined by O'Reilly Media in 2003, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users. It refers to changes in the ways software developers and end-users use the web as a platform. -Wikipedia
Web 3.0 is a term that has been coined with different meanings to describe the evolution of Web usage and interaction among several separate paths. These include transforming the Web into a database, a move towards making content accessible by multiple non-browser applications, the leveraging of artificial intelligence technologies, the Semantic web, or the Geospatial Web. - Wikipedia
Lotus Notes Team rooms
COBRA
IBM Blogs
IBM Software Group
© 2008 IBM Corporation8
What is Web 2.0?*
User generated content/User driven
Self policing – not anarchy
Peer communication and interaction
Transparency/Openness
Low Barriers to Use
Social Capital Utilization
Sharing
Collaboration
Connecting people with information
Attract people first then monetize later
Participants bring value
Bottoms up/viral
Community
Web 2.0 is not described by the technologies, but by the concepts or attributes.
Definition of Social Computing: A social structure in which technology puts power in communities, not institutions. – Forrester Research
Web 2.0 Attributes
To paraphrase Thomas Power:“The value is in the Connections”
“Web 1.0 is a channel, Web 2.0 is a platform”
– Professor Andrew McAfee, Harvard Business School
Regarding “Web 2.0”: “This Web 2.0 era isn’t really about tagging or sharing photos or bookmarks any more than Web 1.0 was about buying pet food online or reading news online. It is about the emergent property of collaboration that happens when a critical mass of people (or things) is interconnected and the technologies that facilitate collaboration.”
– Peter Rip, General Partner, Crosslink Capital
*For more details on what is Web 2.0, please refer to ‘The Power of Web 2.0 Business Models’ by Pauline Ores
IBM Software Group
© 2008 IBM Corporation9
Why Web 2.0 is Important for IBM
Using Web 2.0 to connect with partners and customers has ROI: Lower costs Increase revenues Gain mindshare Strengthen brand Increase loyalty Sales (indirectly) – you have a
presence in the information gathering stage
It will allow IBM to remain competitive in the market because our competition is using it too
52% of technology buyers surveyed state that Wikis influence their decision-making. -KnowledgeStorm, Emerging Media Series: Online Video, Social Networks, & Wikis, November 2006
53% of technology buyers surveyed say that blog content has already influenced a technology purchase decision. Also…..57% of surveyed technology buyers rated blogs equally as or more credible than more traditional forms of media such as news outlets, industry publications, vendor white papers, analyst reports and industry or professional associations.-KnowledgeStorm, Emerging Media Series: Blogs & RSS, September 2006
More than 93% of technology buyers surveyed considered the information they found online to be of greater (49%) or equal (45%) value to the content they received through other means such as publications and events.-KnowledgeStorm, How Technology Marketers Meet Buyers’ Appetite for Content, March 2007
The influence of information on a Web 2.0 platform is becoming significant.
Peer reviews have always been important in purchasing decisions
With Web 2.0, user opinions and reviews are even more prevalent
IBM Software Group
© 2008 IBM Corporation10
What does Web 2.0 mean for IBM?
Web 2.0 use within the industry/enterprise is inevitable, unavoidable and advancing.
What’s driving this growth? Changing demographics – Digital Natives (people who grew up with
the web) are beginning to enter the marketplace and workplace in force. They come with high technology expectations as both consumers and employees.
Consumerization – a phenomenon where consumer technologies and consumer behavior drives innovation in IT products and practices. As people become more comfortable with technology innovation in their personal lives, they demand it in their professional lives.
Both changing demographics and consumerization of IT are driving the growth of the Web 2.0 platform. We need to be optimally positioned to be responsive and remain competitive.
IBM is a product/service/results focused company when the focus is shifting to people
IBM’s workforce doesn’t have the number of these younger, ‘digital natives’ as many of our competitors do
We’ve given up our roots in consumer products and technologies which makes IBM less sensitive to new trends
We have to put extra effort into making this work because of these factors
“Today, more than 85 percent of a typical S&P
500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know…”
—Craig Symons, Forrester Research, Inc.
"By 2010, marketers who successfully use customer-created content as part of their marketing efforts will increase conversion rates with prospects and established customers by an average of 25%.”-Gartner's Top Predictions for IT Organizations and Users, 2007 and Beyond, Dec 2006
“Enterprises can derive substantial business benefits from web 2.0 practices and technologies, especially when managed as corporate assets.”
– Gartner Group
IBM Software Group
© 2008 IBM Corporation11
This new wave of Web 2.0 disruptive technology is transforming all aspects of our consumer experience
MySpace: over 175 Million members; over 67 Billion page views per month
Facebook: over 75 Million active members; over 15 Billion page views per month
YouTube: Tracks around 16 billion page views per month
Second Life: 9.5 Million registrations (logins created); 91,000 premium users (users who pay for land)
Twitter – Not just for consumers any more: The Los Angeles Fire Department USA presidential candidates Ron Paul, John
Edwards, Barack Obama
In China, there are 100,000 new broadband users everyday
Mobile devices outnumber desktop computers by a factor of two
IBM Software Group
© 2008 IBM Corporation12
•User-driven adoption
•Value on demand•Low cost of entry•Public
infrastructure
Software as aSERVICE
Service, not software
COMMUNITYmechanisms •Recommendation
s•Social networking
features•Tagging•User comments•Community rights
management
Users add value
The three software patterns driving Web 2.0
SIMPLEuser interface and dataservices
•Responsive UIs (AJAX)•Feeds (Atom, RSS)•Simple extensions•Mashups (REST APIs)
Easy to use, easy to remix
Web 2.0
IBM Software Group
© 2008 IBM Corporation
Enterprise 2.0 (IBM Global Innovation Outlook 2.0)
Current State Future State
Most value created by regular, long-term employees
More fluid workforce, with much more of our value created with clients, partners, vendors, and alumni
Workers identify with firm Workers identify with peers
Work centers around the organization Work centers around the endeavor
Career is tied to organization Career is tied to reputation and credited achievements
Firm defined by who is in it and the value it creates
Firm is defined by why it exists and the clients it serves
Brand is managed and controlled by the organization
Brand based on the experience created and the activities of those who affiliate with the firm
The firm’s structure is defined and roles and skills are specified
The firm’s structure and workforce roles constantly emerge and recombine
The firm is defined by knowledge assets The firm is defined by the knowledge of the workforce
http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.html
IBM Software Group
© 2008 IBM Corporation14
Why should you care about Web 2.0?
You can measure the ROI of Web 2.0 across a variety of sources. Here’s an example of how IBM benefited from Web 2.0 with its Enterprise Tagging Services (ETS), which:
Allows users to tag pages in the IBM intranet Is integrated with enterprise search to significantly reduce search time
ROI
Improved growth through innovation
Broadened the collective intelligence to drive innovation
Improved efficiency
Cut search time by an average of 12 seconds
With 286,584 search visits per week, saved
955 hours
At US$100 per hour,
40 hours per week
and 48 weeks per year,
gained US$4.6 million in productivity
Cost avoidance
Avoided US$2.4 million
in costs through the reusability of the ETS widget
Increased empowerment of key resources
Enabled better use of key experts and content across the organization
Uncovered information with an estimated value of US$500,000 per year
IBM Software Group
© 2008 IBM Corporation
Changing Nature of Work Changes Needs
Work environments are more complexMatrixed organisationsOrganisation changesMergers/AcquisitionsGlobal companiesTelecommuting
Work is increasingly collaborativeSpecialisation, Partnering
More ad hoc projects
Work demands more social capital
Differentiation starts with an idea(not always from the CEO)
“Today, more than 85 percent of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own
that counts but what you know…”
—Craig Symons, Forrester Research, Inc.
To paraphrase Thomas Power:
“The value is in the
Connections”
IBM Software Group
© 2008 IBM Corporation
Business is Evolving
Informal Work Domains: Common Interests Self Motivated Innovative, Unconstrained Expertise Networks Knowledge Communities Outside organisational
boundaries Open membership
Formal Work Domains: Operations, Performance Mgmt Human Resources Geographical Divisions Procurement, Marketing,
Sales, Manufacturing, … Define organisational
boundaries Rigid, Hard to Change
From Hierarchies … and Teams … to add Networked Communities
Defined Work Domains: Virtual Teams Organised Task Oriented Problem Solving Communities of Practice Cross organisational
boundaries Closed membership
IBM Software Group
© 2008 IBM Corporation
Social Network Analysis
Exploration & Production
ExplorationsWilliams
DrillingTaylor
ProductionStock
Senior Vice PresidentJones
G & GCohen
PetrophysicalCross
ProductionO’Brien
ReservoirShapiro
PaineSmith Andrews Moore
Hughes Miller
Ramirez
Bell
Cole
Hussain
Kelly
Sen
Paine
Smith
Moore
HughesMiller
Ramirez Bell
Cole
Hussain
Kelly
Sen
Cohen Jones
Cross
Taylor
Williams
Shapiro
O’Brien
Stock
Andrews
From Hierarchies and Teams … to Networked Communities
Paine
HughesMiller
Bell
Cole
Hussain
Cohen
Taylor
Williams
Shapiro
Andrews
Extended Community who leverage Cole’s knowledge to do their jobs
The Challenges:1.How to extend that community?2.How to help the community to
operate more effectively?3.How to better leverage Cole’s
knowledge & skills?4.How to capture Cole’s knowledge
for the future?
The Challenges:1.How to extend that community?2.How to help the community to
operate more effectively?3.How to better leverage Cole’s
knowledge & skills?4.How to capture Cole’s knowledge
for the future?Social Network Analysis
IBM Software Group
© 2008 IBM Corporation
Capture the wisdom of the retiring crowd, while attracting and retaining a younger workforce
19% of the entire American workforce holding executive, administrative and managerial positions will retire in the next five years
Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm, Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm, A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17
In the year 2000, there were more people receiving pensions in Italy (22 million) than people working (21 million)
Within the next seven years, over 33 million individuals in Japan (26% of the population) are expected to be over 65 years old.
By 2016, the number of individuals aged 60-64 in Australia is expected to almost double
How do we Capture the Knowledge and Pass on the Skills of those workers before they leave?
Age
Workforce
Fast to learnEager to gain knowledgeHighly IT literateUsed to Social Networking
Source of knowledgeHighly skilledValued mentorsMotivated to Communicate
StressedOverworkedTime constrainedNeed Help!
TransferKnowledge
& Help the
IBM Software Group
© 2008 IBM Corporation
Each Generation in the Workplace comes with its own Experiences and Expectations
Source: Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.
Traditionalist
Boomer Gen X Gen Y
Training
Learning styleCommunication style
Problem-solving
Decision-makingLeadership styleFeedback
Technology use
Job changing
Classroom
The hard way
Top down
Hierarchical
Unwise
Team informed
Get out of the way
Unsure
Once per year
Sets me back
Seeks approval
Command & control
No news is good news
Uncomfortable
Too much and I’ll leave
Hub & spoke
Horizontal
Coach
Weekly/daily
Unable to work without it
NecessaryPart of my daily routine
Unfathomable if not provided
On demand
Partner
Team decided
Collaborative
Collaborative
Collaborative & networked
Continuous & expected
Facilitated
Guarded
Team included
Independent
Independent
Required to keep me
IBM Software Group
© 2008 IBM Corporation
INDUSTRY EXAMPLESTaking advantage of Web 2.0 to grow your business
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Retail: more trustworthy transactionseBay reputation-based selling
Seller reputation is founded on buyer reputations
Seller reputation is founded on buyer reputations
IBM Software Group
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Retail: more trustworthy transactionsReviews and ratings
Consumer ReviewsConsumer Reviews
Trust: Reviewer history
Trust: Reviewer history
Offering preview includes ratings
Offering preview includes ratings
IBM Software Group
© 2008 IBM Corporation23
Entertainment: more effective personalizationRecommendations – based on your ratings
Movies are recommended based on what you’ve enjoyed in the past
Movies are recommended based on what you’ve enjoyed in the past
IBM Software Group
© 2008 IBM Corporation24
Government: leverage the wisdom of crowdsCommunity patent review
The public can see patent applications before they are finalized, giving a chance to comment on claims or submit prior art
The public can see patent applications before they are finalized, giving a chance to comment on claims or submit prior art
IBM Software Group
© 2008 IBM Corporation25
Finance: leverage the wisdom of crowds Tax guide emerging from the “wisdom of crowds”
This tax guide is a wiki, written by volunteer experts
This tax guide is a wiki, written by volunteer experts
IBM Software Group
© 2008 IBM Corporation26
The United Nation’s (UN) World Urban Forum (WUF) and government of Canada engaged IBM to sponsor HabitatJam to help set the agenda for WUF3, the biannual conference on urban sustainability.
HabitatJam – the largest brainstorming ever on urban sustainability 39,000 participants from 191 countries Delegates, Politicans, Academics, Aid Organizations, & Slum
Dwellers (whose lives would ultimately be impacted)
On-the-ground events – Jam cafes – brought together thousands of slum dwellers (people who had never seen a computer): Kibera, Kenya: Hundreds of slum dwellers lined up for hours to
have their messages typed into a computer Delhi, India: 10,000+ people gathered in slums to express their
views and discuss the problems of the world's cities. Similar events were held in Russia, the Congo, Colombia,
Cameroon, Brazil, Uruguay, Peru and Bangladesh.
Foster rapid, collaborative innovation in the enterpriseExample: IBM Jams: Collaborative Innovation
IBM Software Group
© 2008 IBM Corporation27
Real Estate: greater transparency through data mashups
This example is a “mashup” of data from local deed registrars and real estate listings
This example is a “mashup” of data from local deed registrars and real estate listings
IBM Software Group
© 2008 IBM Corporation28
Government: expose data for greater impact Mapping avian flu data
Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog
Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog
IBM Software Group
© 2008 IBM Corporation29
IBM social networking at work at Cardiff University
Improves research agenda with IBM Lotus Connections software
Business challenge Improve overall employee productivity by allowing faculty to tap into
the vast amount of knowledge and skills across the university
Solution An enterprise-wide directory service based on IBM Lotus Connections
software that:– Enables researchers and staff to search for skills, projects, teams
and knowledge throughout the institution– Allows users to locate information quickly, interact with people in
realtime and advance research projects through collaboration
Benefits Increased collaboration across previously isolated schools and faculties Improved the university experience of faculty and students Enhanced teaching methods and materials Increased efficiencies in research projects and grant management
IBM Software Group
© 2008 IBM Corporation30
IBM Mashup Center at work at Boeing
Purpose: enable U.S. Federal Aviation Administration (FAA) officials to quickly identify the nearest airport that can safely handle an incoming aircraft for emergency response
Boeing Air Traffic Management
Created by IBM and Boeing to demonstrate next-generation aviation capabilities
Draws from existing data and systems to enable officials to react to unexpected events
Built within three weeks and delivered to the FAA, the U.S. Department of Defense and the U.S. Department of Homeland Security
“As an established innovator, Boeing believes in the power of Web 2.0 and embraces it not only for collaborative work, but also for the heavy lifting of enterprise planning and execution. IBM Mashup Center is playing a key role in our visionary approach to strategic asset management. It's critical to know where your major assets are and how to use them at any given time, situation or condition.”
— Paul Comitz, Boeing, IBM press release, June 5, 2008
IBM Software Group
© 2008 IBM Corporation31
Entertainment: communication through popular mediaPublic contribution of photos and videos
Most news channels (and a few others) are seeking contributions from the general public, in the style of YouTube
Most news channels (and a few others) are seeking contributions from the general public, in the style of YouTube
IBM Software Group
© 2008 IBM Corporation32
Advertising: communication through popular mediaDorito’s social marketing experiment
Superbowl commercials were produced by amateurs at very low cost
Superbowl commercials were produced by amateurs at very low cost
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© 2008 IBM Corporation33
Lotus Connections Accelerates Project Execution
Needed to improve productivity when working with contractors and partners across the US on education curriculums.
Challenge
Built strong relationships across several art archival and preservation organizations
Improved communication and status tracking of projects
Accelerated the delivery of education curriculums created by a disconnected teams
Business Value
Using the Activities component of Lotus Connections so their entire network of employees, partners and customers can collaborate on the execution of projects.
Solution
Small Non-ProfitArts Organization
Film Foundation
IBM Software Group
© 2008 IBM Corporation34
Collaboration 2.0 available to 500K of us
• Profile: 515k profiles on bluepages; 6.4M+ searches per week
• Communities: 1,800+ online communities w/147k members and 1M+ messages
• WikiCentral: 25K+ wikis with 320K+ unique readers
• BlogCentral: 62k users; 260k entries; 30k tags
• Dogear: 580k bookmarks; 1.4M tags; 20k users
• Activities: 50k activities, 425k entries; 80K users
• Instant Messaging: 4M+ per day
Collaboration 2.0 available to 500K of us
• Profile: 515k profiles on bluepages; 6.4M+ searches per week
• Communities: 1,800+ online communities w/147k members and 1M+ messages
• WikiCentral: 25K+ wikis with 320K+ unique readers
• BlogCentral: 62k users; 260k entries; 30k tags
• Dogear: 580k bookmarks; 1.4M tags; 20k users
• Activities: 50k activities, 425k entries; 80K users
• Instant Messaging: 4M+ per day
UsageUsage
• Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
• $700K savings per month in reduced travel
• Significant reduction in phonemail, email server costs
• Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
• $700K savings per month in reduced travel
• Significant reduction in phonemail, email server costs
Social Software in Action at IBM
Return on InvestmentReturn on Investment
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Embrace your customersExample: Intuit – Consumer product, professional & early adopter community users helping each other
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Embrace your customersExample: Patientslikeme – Patients helping each other & the medical community
For Patients: Provides a specialized social network
forum for patients that suffer from life altering diseases
Patients sharing their information, knowledge and experience & offering each other support
Consolidates personal accounts and tracks progress
For Doctors, Researchers, Pharma, Medical companies:
Provides Researchers insight & access to patient communities
Provides Doctors insight to how peers are approaching a particular ailment and medication (e.g., . distribution of dosage range, side effect frequencies)
Sources: company website, http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm
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HOW DOES THIS ALL WORK?Taking advantage of Web 2.0 to grow your business
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Discovery of Expertise and Knowledge
Discovery
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Start with a person, or…
How do I search for Expertise or Knowedge?
start with a topic
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Start your search with a person, from Lotus Notes…
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…or from Outlook…
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… or Lotus Sametime…
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… or Microsoft Office…
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… or Lotus Quickr…
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… or Microsoft SharePoint…
Instructions for this custom integration can be found at: http://www.ibm.com/developerworks/lotus/library/connections-microsoft/
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… or WebSphere Portal…
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… or RIM BlackBerry…
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… or a Profiles search for an expert
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Then “absorb” that person’s Profile...
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…and “pivot” to their Blog, Communities, Bookmarks, Activities…
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Introducing Lotus Connections
Lotus Connections is social software for business that empowers you to be more effective and innovative by building dynamic networks of coworkers, partners and customers
Communities
Blogs Dogear
Activities
Profiles
IBM Software Group
© 2008 IBM Corporation
People are key to my business. How can Connections help me find expertise and build a social network?
IBM Software Group
© 2008 IBM Corporation
Profiles: Build and Stay In Touch With Your Network
Expanded customized profile data fields and views for your organization
Aggregate social data in one place for others to easily discover your work
Identify, develop and maintain a professional network with colleagues
Tag your colleagues and easily find them, search on them, and keep in touch with them
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How do you chat over lunch when your colleagues are spread around the world? How can you share information, get to know each other and find out how they can help you to do your job?
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Blogs: A Better Way to Share Your Knowledge
Additional information such as number of comments and entries related to blogs
Easily identify blog entries with the most recommendations and visits
Advanced sorting options to allow you to better manage information
Tags to assisting in finding relevant information
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Information is all over the place. How can Lotus Connections help me be more effective at finding information that is valuable and relevant?
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Dogear: Share and Discover Information
Flag a broken URL to alert the owner that a web site may be off-line
Notify your colleagues of interesting web sites
Filter the information relevant to your interests
Stay updated and get notified when new information is available
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People are key to growth. How can Connections help me reach out to customers, partners, and my employees to drive innovation into my business?
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Communities: Find Those With a Common Interest
Aggregates information from across Lotus Connections and external resources
Access to external community collaboration tools like wikis, teamrooms, chat
Discuss with subject matter experts, ask questions and share your knowledge
Allows you to address the community in external applications, like email
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Business is constantly changing. How can Connections help me work more effectively and share best practices?
IBM Software Group
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Activities: The Important Thing You Need To Do…
Plan resources to guide work, respond and take action
Improves your ability to track critical information and people
Leverage best practices through activity templates
Organize your activities in personalized views
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…Get Them Done the Way You Like to Work
Group activity entries together in customizable sections
Group relevant information together under main entries
Easily access related information in Lotus Quickr library and support publishing files to a Lotus Quickr library
Support custom activity properties
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Social data is ever expanding.How can Connections help me keep track of it all?
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The Home Page: Bring It All TogetherAggregates relevant social data throughout Connections
Improves your ability to track and discover critical information and people
Eases management of your incoming requests and tasks
Provides faster access to your rapidly expanding network
Composed of widgets that can be used in other web applications, including custom pages or mashups
Cross-Connections Search
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I won’t change the way I work. How can I use Connections without leaving the tools I use most?
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Connections: Follows You In Context
Improve the ability to use and customize the Lotus Connections business card in other applications
Allow Communities to leverage Lotus Sametime Advanced for real time collaboration
Lotus Quickr integrated into Communities and Activities
Microsoft Outlook integration
Integration with other applications
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Understand your Business Social Network
“Finding someone who might be able to help”
Relationship discovery
Social network analysis and visualisation
Degrees of separation
Find Contacts by Topic
“Connectedness” as a metric for success of social software
Research shows that people with larger contact networks obtain higher-paying positions than people with small networks Atlas for Lotus Connections
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Something to think about - How do youyou work?
Find information
Get an answer to a question
Ask for advice
Bounce off an idea
Get another opinion
The reality is that: There is too much information for us
to manage it by ourselves
Information from people is richer
We all need to connect and feel connected
Think about how often you connect with someone to:
1% create content "creators"9% enrich content " contributors"90% consume content "lurkers”
It’s all good!
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Why should you care about Web 2.0? (continued)
Companies are investing in Web 2.0 to increase their competitive advantage
Source: McKinsey Quarterly Survey on Web 2.0, July 2008.
1. Forrester, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013, G. Oliver Young, April 21, 2008. 2 Gartner, Hype Cycle for Emerging Technologies, July 2008.3 Economist Intelligence Unit Survey, January 2007.
Web 2.0 adoption trends
21%
24% 24% 23%
27%
34% 33% 32%
29% 28%
Blogs RSS Wikis Podcasts Social networking
2007 2008
Forrester projects significant adoption of Web 2.0, saying that enterprise spending on Web 2.0 is expected to grow from US$764 million in 2008 to US$4.6 billion in 2013.1
Gartner ranks Web 2.0 as a transformational trend in the short term—less than two years.2
Twenty-two percent of organizations surveyed are using mashups now. An additional 42 percent plan to use mashups within two years.3
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Summary - Use social networks to create solutions
Innovative technologies are opening up an entirely new dimension to integrating an ecosystem – a long establish solution strategy
Solutions require better integration across business partners to meet client needs.
Social networks, enabled by innovative technologies, are critical components for creating these web-based solutions driving value in key areas: Building loyalty, trust and camaraderie in an increasingly mobile and global
marketplace
Fostering innovative discussion and support among online communities with committed participants, expert users and early adopters
Creating advocates for the company in the increasingly transparent world of the social web, where information and misinformation disperses instantaneously.
Our analysis identified 55% of sampled large enterprises and 37% of start-ups are exploring Web 2.0 through social networks & corresponding ecosystems
Our analysis identified 55% of sampled large enterprises and 37% of start-ups are exploring Web 2.0 through social networks & corresponding ecosystems
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Summary – Use Web 2.0 for business advantage
More trustworthy transactions
More effective personalization
Increased sense of community
COMMUNITY
SIMPLE
Richer interaction Extended reach through open data access Improved service through feedback methods
IBM Software Group
© 2008 IBM Corporation
Summary: The Value of Social Software for Business
Complete Tasks Faster
Execute with Confidence
Grow through Innovation
Empower People
Questions?
Thank You
[email protected]: sandeep.bakhshiTwitter: sbakhshi
Web 2.0 is Us(ing)/Us