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© Copyright THUS Group plc 2005. All rights reserved. I’m a Quantified Self geek and what’s wrong with wearables Steve Karmeinsky NetTek Ltd
14

Wearable now and then

Jan 27, 2015

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Quantified self, what's wrong with device, what's coming down the road
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Page 1: Wearable now and then

© Copyright THUS Group plc 2005. All rights reserved.

I’m a Quantified Self geek and what’s wrong with wearables Steve Karmeinsky NetTek Ltd

Page 2: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

I’m a QS geek

Page 3: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Too many?

Flex Fitbit Flex Nike Fuelband SE Misfitwearables Shine

Fitbit One Withings Pulse Fitbug Orb

Two more coming Fitbit Force Jawbone UP24

Page 4: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

There’s one thing wrong with all of them

All #FAIL the girlfriend/mum test ¢  Unless they’re into sport

¡  Wont wear it

¢  Designed by techies

¢  Worn by techies / sports geeks

They’re NOT pretty

Page 5: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

They don’t even agree on results

Page 6: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Biggest Annoyance #1 ¢  They have arbitrary

measurements

¡ What’s Nike Fuel?

¡ How do they actually know what calories I’m burning?

Page 7: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Biggest Annoyance #2 ¢  What’s a day?

¢  My day isn’t 12 until 12 ¡  It’s when I get up to when I

got to bed

¢  Trackers all are based on 24h cycles

Page 8: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Biggest Annoyance #3 ¢  Have to manually put all

trackers into ‘sleep mode’

¢  When you’re really tired (or drunk) what are you likely to forget?

Page 9: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Another disaster?

Phyode W me ¢  Only tracks when you press

the button

¢  Really ugly

¢  App outsourced and annoying

Page 10: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

There’s one thing wrong with all of them

Pebble Watch – prime example ¢  It’s UGLY ¢  Raised $10m on Kickstarter

¡  Completely underestimated production issues/costs

¢  Raised $70m from VC ¡  Kickstarter “validated” demand

¢  Low general sales ¡  Kickstarter was their market?

Page 11: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Maybe this lot have got it right?

Angel Sensor ¢  At least it’s simple

¢  Open source SDK

Page 12: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Future ¢  Pros

¡ Devices will get prettier

¡  And smarter

¡ Do more stuff

¢  Cons ¡  As more devices do more

diagnostic things, agencies like the FDA will regulate

¡ Will devices actually benefit your life?

Page 13: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Future ¢  BLE is the future

¢  V4.1 OTA software upgrade

¢  iBeacons …

Page 14: Wearable now and then

© Copyright NetTek. Ltd 2013 All rights reserved.

Quantified Self

Thank you for listening!

Email: [email protected]

@stevekennedyuk [ soon http://quantifiedself.me and http://quantifiedself.us ]

http://www.meetup.com/Heads-Up-London-Wearable-Technology-Forum/