We Guardians April 2014

1The Chemists India Trusts TM

April 2014April 2014


Guardian Day Celebration


Index

April Offers Offer of the Month

Senior citizen programLoyalty Program

1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card

Special Alliance

1. Guardian Stand – Planogram 2. Choose & Save stand

Visual Merchandise

1. Q1 – 2014-15 IssueGHC


- Mega Offer- Bundle Offers- Discounts- Other Offers

Offers of the month.


Mega Offer – GNC

GNC Promotion Construct - 25% discount on all GNC powders.

- 30% discount on all other GNC products except GNC Gold Card. Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st April’14 till 30th April’14

MEMBERS GET MORE CAMPAIGN(1st – 30th April’14)


10%Discount

• Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml

• Guardian Xtracare Aloe Vera Gel 100gm

Discount Offers


Other Offers

1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF

2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF

3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/-

4.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-

5. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF

6. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF


GNC Offers

1.GNC Mens Mega Men Cap 1x90, MRP Rs.2649/- get discount of Rs.550/-

2.GNC Mens Ultra Nourish Hair 1x120, MRP Rs.2349/- get discount of Rs.450/-

3.GNC Total Lean Tab 1x60, MRP Rs.2499/- get discount of Rs.500/-

4.GNC Womens Ultra Mega Active Tab 1x90, MRP Rs.2749/- get discount of Rs.550/-

5. GNC Mens Performance and Vitality Vitapack 1x30, MRP Rs.4399/-, get discount of Rs.950/-

6.GNC Fish Body Oil Cap 1000mg 1x180, MRP Rs.2899/- get discount of Rs.700/-


FMCG Offers

Buy 1 Get 1 Free On Sofy Side Walls Soft-XL 1x8

10% OFF On Pampers, Huggies and MamyPoko

10% OFF On All Range of Engage Deo

Save Rs.15/- On J and J NMT Baby Shampoo & Baby Oil 200ml

Save Rs.10/- On J and J Baby Powder 200gm

Get FREE Baby powder 50 gm worth Rs. 45/-With Himalaya Baby Bath (Gentle) 200ml


Focus Category of the Month- Ayurvedic Products mainly Vigor & Vitality Range Vigor & Vitality range.

Guardian Care Zone & POS should feature the above mentioned products.

Guardian Care Zone & POS Display

1.XtraVigor 2.XtraVital Women 3.Shilajeet4.Safed Musli,GNC 5.GNC Mega Men6. GNC Mega Men 50 plus7. GNC Mega Women


-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.


Sr. Citizen - Free Reminder Service (FRS)


FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines

We will communicate the Offer to our Senior Citizen members through:

• Ad in Guardian Health Chronicle• Email & SMS Blast


FRS Process - System Implementation


- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount.- FreeCharge.in- SBI Credit Card members get 10% discount.- American Express 10 Time Reward Points

Special Alliances


Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.

Kindly note:

• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.

• Not valid on products on discount or offer


Special Alliance: Citibank & ICICI

We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 1000/- or above…Offer valid for FMHG,GNC & Guardian brands.Not applicable for FMCG products.*Remove the current Tent Card, You will receive the new tent card.

ICICITheir credit / debit card members would get a “10% discount on GNC,

& Guardian Brands”

Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).

The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.


Special Alliance – Freecharge.in & SBI Credit Card

10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount

We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above


American Express Card 10 time reward Points

All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.

System will automatically calculate the reward point & nothing need to be done at the time of Billing.


System Implementation


- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch

Private Label


Guardian Stand (at select stores)

Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush

Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.

Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash

Juices

This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.


Guardian Stand (at select stores)

Himalaya Facewash

Natures Essence Aloe vera gel

Lactocalamine

Himalaya Hand Sanitizer

Xtracare Neem Facewash

Xtracare Aloe vera gel

XtraCalamine

Xtracare Hand Sanitizer


Guardian New Product Launch – Vitality

Xtravital Eye Health MRP – Rs 299

Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision

New Pack Xtravital Men / Women Health MRP – Rs 225 Each

Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals


Guardian New Product Launch – Personal Hygiene

Ear Buds Pack of 200 - MRP - 65

Product Highlights•100% cotton.

Ear Buds Pack of 100 - MRP - 40

Product Highlights•100% cotton.


Guardian New Product Launch – Weight Loss

Xtraslim Acai Berry - MRP Rs 1999

Product Highlights•Natural Fat Loss Supplement•Eliminates Toxins

Xtraslim Fat Burner - MRP Rs 1499

Product Highlights•Dietary Supplement•Help in Loss of Fat


Guardian New Product Launch - Ayurveda

Product Highlights•Anti Bacterial•Reduces cholesterol

XtraVeda Neem MRP Rs 90

XtraVeda TulsiMRP Rs 90

XtraVeda Garlic MRP Rs 90

Product Highlights•Natural Blood Purifier

Product Highlights•Build Immunity•Prevent Cough & Cold


SWITCH

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking

Guardian New Product Launch - Quit Smoking

MRP - 375


Guardian New Product Launch – Quit Smoking

SWITCH Herbal Cigarette

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights•Contains herbal Ingredients formula •Zero Tobacco•Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking

MRP - 75


Guardian New Product Launch – Health

Xtraveda Honey MRP – Rs 140

100% NaturalFarm Honey

Xtraveda Honey & Lemon MRP – Rs 180

100% NaturalFarm Honey


Guardian New Product Launch - Vitality

Xtraveda Shilajeet MRP – Rs 199

•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections

Xtraveda Safed Musli Tone MRP – Rs 799

•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being


Xtravital Heart Health MRP – Rs 650

•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functions

Xtravital Joint Health MRP – Rs 770

•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility

Guardian New Product Launch - Vitality


- Overview of Q1 – 2014-15 EditionGuardian Health Chronicle

GHC


Guardian Health Chronicle

Now Priced at Rs 30/copy

Guardian Health Chronicle - April to June Month


Guardian Health Chronicle would be given FREE for Rs 300/- & above.

Guardian Health Chronicle - April to June Month

Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers.

Guardian Switch GNC Mega MenCover Page


Thank You

We Guardians April 2014

Health & Medicine

earn jp miles

free reminder

offer price

guardian pharmacy

save rs

quit smoking

mrp rs

guardian brands