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pocket web Elena Rodionova Generatum Software Managing partner +7 903 223-50-24 [email protected]
14

Wapalta December 2009

May 06, 2015

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ElenaRodionova

Innovation project Wapalta has been on the market since 2007, aimed at profit making from distribution and sale of the “Wapalta – Pocket Web” application on the world market of value-added mobile services. The developer Generatum Software (Russia, Saint Petersburg) is a registered partner of the Microsoft Corporation.
“Wapalta – Pocket Web” is an application for mobile phones combining browser and catalogue of informational and entertaining Internet resources. Website is www.wapalta.com.
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Page 1: Wapalta December 2009

pocket web

Elena RodionovaGeneratum Software Managing partner +7 903 [email protected]

Page 2: Wapalta December 2009

WapAltaWapAltaProjectProject

creeping downloads; inconvenient data input via keyboard; uncomfortable site navigation; difficulties with data resource management.

The Mobile Internet do is:

Page 3: Wapalta December 2009

WapAltaWapAltaProjectProject

Chat and e-mailChat and e-mail.. ICQ, MSN, Jabber etc.ICQ, MSN, Jabber etc. Library, dictionaries, magazines.Library, dictionaries, magazines. NewsNews.. EntertainmentEntertainment.. PersonalsPersonals.. Routing searchRouting search.. … … etcetc

Wapalta solution permits to access to mobile Internet services easily.

All-in-one mobile application for personal communications, networking, web browsing and content discovery.

Page 4: Wapalta December 2009

WapAltaWapAlta

Wapalta and User advantagesWapalta and User advantages

Lightweight installation file (only 145 KB!).

Fast and easy installation.

Security, SPAM and virus protection.

Original customizable design.

Low traffic costs: Know-how = traffic compression to 5 times more!

Wapalta COMMUNITY!

ProjectProject

Page 5: Wapalta December 2009

WapaltaWapaltaProjectProject

Wapalta is growingWapalta is growing

6000,000 total users:

Active users: 30,000 users every day, 3-4 hours per day;

Wapalta community: Forum, Chat;

Target customers: young people

from 14 up to 24 years old

Page 6: Wapalta December 2009

WapaltaWapaltaProjectProject

Mobile services

Nokia WidSets (EU),iDea Widgets (RU), Yahoo! Go's Mobile (USA)

Widgets = personal flexible menu:

high CPU and memory requirements

Opera Mini Browser = no menu + long links

Applications = fixed menu

Yapp! (RU) High traffic

iMob (EU) Beta version, no messaging support

i-mode (Japan) Limited compatibility

Wapalta is a new smart flexible and scalable software solution:

ease of handling, high speed of work.

Wapalta is the bestWapalta is the best

Page 7: Wapalta December 2009

WapaltaWapaltaProjectProject

Wapalta is scalableWapalta is scalable

Any languages: Russian, English versions now

Any content: jokes, news, music, games, sites

Any platforms: Java MIDP 2.0 + Windows Mobile = more than 80% of world phones

The potential market: > 2 billion of users all over the world. Most success in developing countries.

Page 8: Wapalta December 2009

WapAltaWapAlta

Wapalta is profitableWapalta is profitable

BUSINESS OPPORTUNITIES:

Customization and branding.

Dynamic advertising.

Paid content distribution: photos, books, games, music…

Advanced recurrent billing: demoware, activation for 3$

BusinessBusiness

Page 9: Wapalta December 2009

Our TeamOur Team Generatum Ltd. develops innovative software solutions for end-users

10-15 members of a balanced experience team:

Igor Rodionov. CEO and cofounder, 2004-2008 CEO Epir Ltd. software company; 2007 received Ph.D. degree in wireless communication.

Elena Rodionova. Managing director and cofounder, 2008 received Ph.D. degree in mathematical linguistics; 2009 passed educational business programs FastTrac, Start in Garage.

Mikhail Korsakov. Chief developer, works in research and development since 2002;

+ professional programmers, a designer, an accountant,

+ consultants of different areas.

WapaltaWapaltaprojectproject

Page 10: Wapalta December 2009

Number of mobile Internet users increases by about 50% a year.

CAGR of mobile content from 2004 to 2010 is 42,5%.

By 2010 the volume of the mobile content sector • on the world market is expected to be around $43 billion. • in Russia - $1 billion (in 2008 - 880 million dollars).

Number of potential users of Wapalta • on the world market – 2 billion users, • in Russia - 40 million users.

Our goal: bestseller in BRICA by 2011

WapaltaWapaltaBusinessBusiness

Market sizeMarket size

Page 11: Wapalta December 2009

Our partnersOur partners::

Content providers: i-Free (Samsung Fun Club),

RA-Media, Infon (Zed).

Ad-networks: MultiClick, Freexter, Admob

And others: WapStart, MiniMail, GetJar,

Buzzcity, MyGamma, WeFi.

Distribution channels:Distribution channels:

Content providers Wapalta is bestseller in Russia

Web-portals Partnerships.

Operators TELE2 + other negotiations

Web-site http://wapalta.com

WAP-site wapalta.mobi

WapaltaWapaltaBusinessBusiness

Market entry:Market entry:

Page 12: Wapalta December 2009

WapaltaWapaltaprojectproject

New markets

Partnerships with operators, content-provides and others

More cross-sales

New products

Road MapRoad Map

Page 13: Wapalta December 2009

Why WapaltaWhy Wapalta? ? Bonus facts:

• Wapalta was selected as The best innovation project for mobile business (BIT-Soft, 2008, St.Petersburg, Russia).

• Wapalta is a bestseller during 10 last months, Our company is profitable and develops new successful projects.

• Strong experience of managers: success story from 2002.

Our actual goal:• new business contacts to bring our products to overseas market .

What Partners gain?• Entrance to the dynamically growing market with billions of customers. • Launching the product on additional markets. • Opportunity to make money with experienced managers.

Wapalta is a star project!Wapalta is a star project!

WapaltaWapaltaprojectproject

Page 14: Wapalta December 2009

We are looking for partners,

you are welcome!

Elena RodionovaGeneratum Software Managing partner +7 903 [email protected]