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Transcript
Volunteer ManagementWebinar
18 October 2011
Welcome!
“How to make better use of the Media”
Katherine Hannah, BBC Radio Leeds
Breakfast Presenter and
Journalist
Background info about Katherine…
Caroline Shead, Harrogate
Volunteer Centre
Which Media?
TV
Benefits…. Budget Busting?? Suitable for Voluntary and
charity groups?
Radio
Benefits…. Cost Effective? Local or national audience?
Newspaper
Benefits…. Cost Effective? Adverts or features? Online news?
Magazines…
Benefits…. Cost Effective? Adverts or features? Niche markets?
Online…
Benefits…. Virtually free You are the editor Limited audience?
Doing the ground work…
Research your audience
Who are you approaching Getting the right contact details What do you want from them?
Stand out from the crowd
Stand out from the crowd
Are you doing something different or unusual
People power! Good photo opportunities?
Become a TV star!
Can TV come along and film? Being confident on air or on TV
Over to you…
Are there any questions or advice your organisation would like Katherine to help you with?
Thank you!
To Katherine, for giving her time freely to help us all out and offer us some fascinating advice and information
Thank you!
The webinar will be available to download shortly – details will be emailed out
Date of next webinar to be confirmed but keep your eyes on the email network!