@guidebook Technology for Better Events WEBINAR PRESENTED BY GUIDEBOOK
May 09, 2015
@guidebook
Technology for Better Events
WEBINAR !
PRESENTED BY GUIDEBOOK !
@guidebook
Meet your speakersNicole Duclos
Marketing Manager, Event Expert
ADMC !
@guidebook
Meet your speakersAnna Sawyer
Director, Content and Product Marketing
guidebook.com
@annafsawyer
@guidebook
Share what you learn!
Use the hashtag #techforevents and tweet a tip from today’s webinar.
We’ll choose 10 tweeters to win a $10 Amazon.com Gift Card!
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Guidebook: the leader in mobile event appsWe have thousands of happy customers running events of all sizes.
@guidebook
Drive engagement, revenue and repeat registration
Event management tech gives you
the tools to improve and measure
the success of your event.
You!
Monetize your event with mobile
banner ads
Boost registration and mobile app
use
Gamify: get your attendees to
network, move and interact
Learn and improve with mobile app
analytics
!
@guidebook
Tech tools are changing events
PRE-EVENT EVENT POST-EVENT
Automated registration
Multimedia teasers
Web-based booth sales
Social amplification
Registration-boosting
nurture campaigns
Social ads
Event organization apps
!
Mobile guides
Interactive games
Mobile sponsorships
Livestreaming
Smart badges Attendee/sponsor
analytics
Forecasting
Sharing speaker
materials
Feedback survey
Multi-channel follow-up
Year-round social
fanbase
Digital attendee networking
Live blogging/tweeting/Vine
Real-time feedback
!
@guidebook
ADMC Spring Break
Nicole’s trade show has a fast-
growing annual attendance
!They showcase pet products for
the Midwest
!Attendees range from very tech-
savvy to very traditional
!Attendees are vendors and
retailers
CASE STUDY
@guidebook
New for Spring Break in 2013
Mobile trade show guide
!“Game night” for vendors
!Giveaways they loved (and talked about)
!Dueling piano entertainment
!Digital banner ads
!Airport shuttle with beer and food
!!
Doubled registration!
They were talking about the event
all over our industry. The word-of-
mouth benefits were
immeasurable.”
“
Nicole Duclos
Marketing Manager
ADMC
!!
CASE STUDY
@guidebook
Stepping it up for 2014
Full day seminar/training
session for retailers
!Online vendor booth
selection
!Product showcase
CASE STUDY
Trade show booth reservation software like
boothtracker.com and rsvpbook.com allow
Nicole to run her show “like a much bigger
operation”.
@guidebook
Make all this work count!
“Save the Date” emails
with a live-action video
teaser
!Email blasts with
instructions for using the
app
!
Nicole’s team produced this short video, which
features a well-known mascot from last year’s
event, to share in the Save the Date email.
CASE STUDY
@guidebook
Give them materials before they arrive at the event.
Vendors being picked up by the
airport shuttle already had the
app, so they knew the schedule
and where they needed to be.”
“
Nicole Duclos
Marketing Manager
ADMC
!!
Nicole Duclos
Marketing Manager
ADMC
!!
Take advantage of the technology available without alienating your more traditional guests.
Nicole achieves brand consistency
by having the same designer
contribute to both projects. She
suggests making printing
estimates based on the percent of
attendees who register online vs.
those who send in their
registration materials via fax and
mail.
@guidebook
Why use a mobile guide?
80%of US adults will
use smartphones
by August 2014. Source: Asymco, 2013
Is this a familiar sight?
@guidebook
Everything in the palm of your hand.
Goodbye paper!
We spent $12,000 on booklets the
first year, and to communicate last
minute changes we had to hang up
posters and rely on word of mouth.
Now we use a mobile app, and
there is no going back.”
!–Jennifer Ryan, Zoll !!!
“
@guidebook
More from your mobile guide
!Save money (and the environment) by
reducing paper printing
!Position your event and organization as
forward-thinking
Easily make schedule updates
and last-minute changes
Session has been moved
to Room 110 Room 122 Theater B
Increase attendee engagement and repeat
registration
Drive revenue by offering your sponsors
dynamic, measurable ads
@guidebook
Give them materials before they arrive at the event.
Vendors being picked up by the
airport shuttle already had the
app, so they knew the schedule
and where they needed to be.”
“
Nicole Duclos
Marketing Manager
ADMC
!!
Nicole Duclos
Marketing Manager
ADMC
!!
Vendors being picked up by the
airport shuttle already had the
app, so they knew the schedule
and where they needed to be.”
“
Give them materials before they arrive at the event.
@guidebook
More app use = better ROI
Increase app use by putting it front-and-
center before and during the event with
emails, landing pages and social media.
!!
@guidebook
Put the QR code everywhere!
We sent the QR code to our
attendees in a pre-show email,
printed it on the back of their
badges and had the QR code
included on onsite signage. With
easy access to the app, our
attendees were in the know during
the entire show."
!!!
“Becky Walker Sobeck
Conference and CEU Manager
Athletic Business
!!
@guidebook
Get creative
Maybe you could put your QR
codes on the tickets for the
charging valet?
!
@guidebook
Make it social
Increase app usage and
adoption: including the
social media tools that
tell your event’s story.
Use an RSS feed to give
your attendees access to
anyone liveblogging your
event, sessions, related
news and more.
Pre-fill tweets from your
mobile app with the
event’s hashtag, so you
and your attendees can
easily see what everyone
is saying about the event.
Include Vinebox as a web
view in your mobile app,
and post 6-second teasers
and informational videos
from your event.
!You could even link the
web view to a Vinebox
page that aggregates all
Vines made with your
event’s hashtag.
@guidebook
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YOUR AD HERE
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YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
Traditional sponsorships
@guidebookWhere are people looking?
@guidebook
Sponsor module
Full-page splash screen
Allow your sponsors to buy ad space
in your mobile event app.
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Featured listing
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Take cues from digital display advertising
Mobile ads are measurable!
- impressions
- clicks
- CTR
- landing page conversions
!!!!
Users can take
immediate action
@guidebook
Help your sponsors succeed
Send in-app ad analytics to your sponsors as
soon as possible
!Check in on conversion rate, landing page
performance over time
!Inform your next sales pitch
!!
@guidebook
Event app gamification
Offer a tangible prize
!Place ‘hotspots’ all over the
venue
!Get your sponsors involved
!Make it social!
!!
Engage your attendees!
What you want:
!Attendees moving
throughout the venue
!Attendees interacting with
sponsors
!Attendees networking
!Social amplification
!Sponsor revenue
@guidebook
Are your attendees ready for gamification?
of Global 2000
organizations will have at
least one gamified
application in 2014, and
15% of day-to-day
business practices will
employ gamification. !- Gartner, 2013
!!!
70%More than
@guidebook
Build your event game
You determine rules 1
2 Think of ways to reward
“winners”
3 Build the game in your
mobile app
Let
them
play!
!
4
Scan QR codes
around the venue
to complete a
puzzle?
!Collect photos of
the event?
!!!
Swag?
Badges?
Cash?
Recognition?
Points?
!!!
@guidebook
Make games work
Make sure the rules are clear
and the game is fair and bug-
free
!Place ‘hotspots’ all over the
venue (and be creative!)
!Make the prize awesome
!Get your sponsors involved
!Make it social!
!
@guidebook
Analytics battle plan
It’s a busy time post-event,
but make sure you take the
time to put together an
analytics-driven battle plan
for next time
!Which lead sources
performed the best?
!Which sponsors would you
work with again?
!How can you maximize
revenue next time?
@guidebook
Social media !
Amplification, session
popularity, new audience,
event lifetime
Registration vs
attendance, offer
timing Registration tool !
Email marketing !
Lead sources, offers,
timing, event lifetime
!
Mobile app CMS !
Speaker, session and
event quality; sponsor ad
performance
MEASURE IT:
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Would you like a Guidebook demo?
Just type “I’d like a
demo!” into the chat box
to learn more about
Guidebook.
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Would you like a Guidebook demo?
We’ll show you how easy
it is to build a working
guide for free in just
minutes.
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Ask us anything!
?Nicole Duclos
ADMC
@NMDuclos
Anna Sawyer
guidebook.com
@annafsawyer
#techforevents