s‘’ VOLUME ll JULY 2012 NUMBER 2 FRONT & CENTER PEMBA & BT 101: THE STORY OF A LEGACY THE PEMBA NORM ANOTHER DAY, ANOTHER CEO! PEMBA-TRAINED CEO PEMBA’S BRAG BOOK ALUMS’ NEWS & VIEWS Physician Leader focus CONNECTING THE UNIVERSITY OF TENNESSEE’S PHYSICIAN EXECUTIVE MBA NETWORK TENNESSEE’S PHYSICIAN EXECUTIVE MBA NETWORK Legacies often take hold when Fate delivers a blind-sided punch. Indeed, more than a few remarkable success stories have come within a breath of extinction, only to be revived by an unsought idea, a unique question – or simply by doing the right thing, at the right time, with the “right stuff.” This story describes how a parade of such “rights” empowered the PEMBA phenomenon, and swept the program upward toward the premier status it now enjoys. THE RIGHT TIME The Physician Executive MBA program (PEMBA) in the College of Business Administration at the University of Tennessee was launched in 1998 by ten eager faculty members, including the visionary Don Lighter; by a dedicated coordinator named Tom Brown, and by one of the business world’s most practical innovators, Dr. Michael Stahl. Today, in 2012, PEMBA is generally perceived as a driving force in the health care industry; in fact, the program is widely credited with setting global standards for physician executive education, among its countless other contributions to contemporary medical practice. But success didn’t come instantly; in fact, PEMBA almost crashed just after liftoff. Funding was tight, marketing was difficult, and simply entertaining the notion of physician-as-leader was still in a metaphorical hangar, out of sight and mind. Suddenly, on 9/11, the U.S. was at war. That day’s events catapulted the nation into unfamiliar and frightening roles: its citizens were now prime targets for massive terrorist attacks. On the heels of 9/11 came a slew of anthrax mailings across the U.S., which prompted what some called a “national hysteria” engendered by fear of imminent stealth warfare that would be waged with deadly biochemical agents. Very quickly, the medical community -- especially “front line” ER docs such as PEMBA grad Dr. Ron Reynolds (1999) “realized that no medical facility in the country was prepared to deal with even a mild bioterror incident, let alone with the public health crisis that was presumed at the time to be a legitimate threat.” Experts in bioterrorism did exist, but they were scattered across the planet like pearls in oysters: how would it be possible to disseminate their insights, or indeed provide any reliable and consistent information at all in a timely and effective manner? Dr. Reynolds had an idea. He picked up his phone and called Mike Stahl. . PEMBA LEGACIES : OAPS COME TO LIFE OPPORTUNITIES PHYSICIAN LEADERS WANTED! How Doing the “Right Thing” Created a Legacy PEMBA’S “WAR” ON TERRORISM “We couldn’t have even diagnosed smallpox.” THE RIGHT BACKGROUND Turn the clock back to 2001. Laptops were infants; cell phones resembled chalkboard erasers; and the thought of synchronic communication – let alone group interaction – by any method beyond a landline telephone conference call was virtually unknown. There was, however, a significant exception. Since its inception in 1998, UTK’s MBA program for physicians had pioneered the use of CENTRA -- a little- known but well-tested system designed to deliver synchronous “e” or “distance” learning. With little fanfare and even less failure, CENTRA delivered lectures to PEMBA students every Saturday morning, where they participated in real-time lectures and discussions – e.g. classes taught by PEMBA faculty members whose affinities for technology ranged from “expert” to “nonexistent.” In other words, CENTRA was user-friendly, and Dr. Reynolds knew that as well as anybody: he and his classmates had formed a legit corporation during their PEMBA year (1999); known as “mdmba.com,” the organization’s mission was to assist in implementing the “first generation” of medical records. (continued on page 2)
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s‘’
VOLUME ll JULY 2012
NUMBER 2
FRONT & CENTER PEMBA & BT 101: THE STORY OF A
LEGACY
THE PEMBA NORM
ANOTHER DAY,
ANOTHER CEO!
PEMBA-TRAINED CEO
PEMBA’S BRAG BOOK ALUMS’ NEWS & VIEWS
Physician Leader
focus
CONNECTING THE UNIVERSITY OF TENNESSEE’S PHYSICIAN EXECUTIVE MBA NETWORK
TENNESSEE’S PHYSICIAN EXECUTIVE MBA NETWORK
CONNECTING THE UNIVERSITY OF TENNESSEE’S PHYSICIAN EXECUTIVE MBA NETWORK
Legacies often take hold when Fate
delivers a blind-sided punch. Indeed,
more than a few remarkable success
stories have come within a breath of
extinction, only to be revived by an
unsought idea, a unique question – or
simply by doing the right thing, at the
right time, with the “right stuff.”
This story describes how a parade
of such “rights” empowered the
PEMBA phenomenon, and swept the
program upward toward the premier
status it now enjoys.
THE RIGHT TIME
The Physician Executive MBA
program (PEMBA) in the College of
Business Administration at the
University of Tennessee was launched
in 1998 by ten eager faculty members,
including the visionary Don Lighter; by
a dedicated coordinator named Tom
Brown, and by one of the business
world’s most practical innovators, Dr.
Michael Stahl.
Today, in 2012, PEMBA is
generally perceived as a driving force
in the health care industry; in fact, the
program is widely credited with setting
global standards for physician
executive education, among its
countless other contributions to
contemporary medical practice. But
success didn’t come instantly; in fact,
PEMBA almost crashed just after
liftoff.
Funding was tight, marketing was
difficult, and simply entertaining the
notion of physician-as-leader was still
in a metaphorical hangar, out of sight
and mind.
Suddenly, on 9/11, the U.S. was at
war. That day’s events catapulted the
nation into unfamiliar and frightening
roles: its citizens were now prime
targets for massive terrorist attacks.
On the heels of 9/11 came a slew
of anthrax mailings across the U.S.,
which prompted what some called a
“national hysteria” engendered by fear
of imminent stealth warfare that
would be waged with deadly
biochemical agents.
Very quickly, the medical
community -- especially “front line”
ER docs such as PEMBA grad Dr.
Ron Reynolds (1999) “realized that
no medical facility in the country was
prepared to deal with even a mild
bioterror incident, let alone with the
public health crisis that was presumed
at the time to be a legitimate threat.”
Experts in bioterrorism did exist,
but they were scattered across the
planet like pearls in oysters: how
would it be possible to disseminate
their insights, or indeed provide any
reliable and consistent information at
all in a timely and effective manner?
Dr. Reynolds had an idea. He
picked up his phone and called Mike
Stahl.
.
PEMBA LEGACIES : OAPS COME TO LIFE
OPPORTUNITIES PHYSICIAN LEADERS WANTED!
P
How Doing the “Right Thing” Created a Legacy
PEMBA’S “WAR” ON TERRORISM
“We couldn’t
have even
diagnosed
smallpox.”
THE RIGHT BACKGROUND
Turn the clock back to 2001. Laptops were infants; cell
phones resembled chalkboard erasers; and the thought of
synchronic communication – let alone group interaction –
by any method beyond a landline telephone conference call
was virtually unknown. There was, however, a significant
exception.
Since its inception in 1998, UTK’s MBA program for
physicians had pioneered the use of CENTRA -- a little-
known but well-tested system designed to deliver
synchronous “e” or “distance” learning. With little fanfare
and even less failure, CENTRA delivered lectures to
PEMBA students every Saturday morning, where they
participated in real-time lectures and discussions – e.g.
classes taught by PEMBA faculty members whose
affinities for technology ranged from “expert” to
“nonexistent.”
In other words, CENTRA was user-friendly, and Dr.
Reynolds knew that as well as anybody: he and his
classmates had formed a legit corporation during their
PEMBA year (1999); known as “mdmba.com,” the
organization’s mission was to assist in implementing the
“first generation” of medical records.
(continued on page 2)
DR, RON REYNOLDS
“Fifteen Minutes of Fame”
An interesting spinoff of BT 101
came as a surprise to PEMBA
alum Ron Reynolds, M.D., whose
timely phone call to Mike Stahl
was the catalyst for this mammoth
undertaking.
In his 2003 book entitled Saving
Lives, Saving Money, former
House Speaker Newt Gingrich (R-
GA) called attention to Reynolds’
role in fighting bioterrorism and
quoted the doctor as saying,
Although CNN was a very good
and reliable information source,
we realized as physicians that it
should not be our primary source
of information about these agents.
We should be hearing from
physicians and specialists within
the field.
Gingrich goes on to describe the
vital role that technology plays in
this educational process, and gives
Dr. Reynolds credit for addressing
a potential problem before it
became a nightmare.
PEMBA’S WAR ON TERRORISM (continued)
As the dot.com boom went south in 2000, the docs’ company followed. However, Dr. Reynolds
and four of his cohorts kept “web conferencing” alive by obtaining a license to use CENTRA as soon
as e-records started “catching on” in medicine. At that point, office personnel would need training,
and the Reynolds’ group could provide virtually anywhere in the world. Then came 9/11, anthrax,
and a nation under attack in ways it had never been before. Dr. Reynolds had an epiphany: what
better way to address the bioterror knowledge gap than through PEMBA-like CENTRA seminars?
That’s when he headed for his telephone.
THE RIGHT STUFF
Reynolds wasted no time when Mike Stahl answered. “Mike,” he said, “You have in PEMBA a
unique national resource: a way to train physicians all over the nation to deal with biochemical agents
that are not familiar to them. Take smallpox, for example. We thought it had been eradicated, didn’t
study it in med school – and so the typical ER physician might not recognize or know how to diagnose
it. Never mind the public health threat that would swamp our resources; we wouldn’t know who to
treat, how to treat, you name it.”
Stahl knew that Reynolds’ assessment was accurate; he also knew instinctively that using CENTRA
to fight terrorism and educate the medical community was simply the right thing to do.
“In the PEMBA cyberclass,” Stahl declares, “we had more expertise using CENTRA than anyone
else in the world. It didn’t take an MOA, a business plan, an excel spreadsheet, or even an
administrator to know that we were on to something that was urgent, necessary, and utterly correct.
We christened the project BT 101 – not wanting to actually verbalize the word bioterrorism for fear of
what it might drag up, even on the internet.”
“I also knew I had to raise money for credibility’s sake, if for no other reason,” Stahl explains.
“Money speaks, regardless. So I approached the Detroit Medical Center and Dr. Arthur Porter, a 1998
PEMBA alum, who persuaded DMC to fund the BT 101 courses in response to a grant proposal. Dr.
Porter not only saw an unmitigated potential for public service – but he was also able to see the
copious opportunities for publicity that would accrue to PEMBA itself.”
“Dr. Porter was right,” Stahl continues. “PEMBA and everyone associated with BT 101 were media
darlings for a while. We had stories in nearly 50 major news outlets within two weeks’ time.
Consequently, and in due course, we were able to grow PEMBA fivefold, for which Dr. Porter
deserves enormous credit. So do Ron Reynolds, whose original idea drove the project; Tom Brown,
who organized the project; and the 19 faculty members from all over the country who shared their
expertise in relevant areas – expertise that they had developed more or less as hobbies until 9/11 and
its aftermath, when suddenly, these hobbies became integral to our national security.”
THE RIGHT THING
Eventually, BT 101 was organized into three separate 1-hour courses that were delivered via
CENTRA to physicians around the world, mostly in the U.S., who wanted special training in
bioterrorism response. Better still, the training was offered free of charge as a public service.
These courses explored three topics: (1) Biological Agents; (2) Chemical Agents; and (3) Public
Health Responses. In the end, BT 101 enrolled over 416 participants representing 28 different
specialties from 47 states and 11 foreign countries. The third course, Public Health Responses, was
open to domestic enrollment only, due to national security concerns.
“We were so far ahead of our time,” Reynolds still marvels. “Being able to deliver critical
information to that widespread an audience on a free public university server is still amazing, but in
2001 it was a brave new world.” He also admits to enjoying his proverbial 15 minutes of fame when
the BT 101 story broke. “The phone rang all day for a couple weeks; then it stopped. You kind of
wanted it to ring again!” he chuckles. “We did make a difference.”
Stahl agrees. “A number of full-time MBA students, plus the ever-supportive Tom Brown, even
volunteered to train the participants in how to use CENTRA’s protocols. The entire endeavor was a
remarkable outpouring of civic-minded service all the way around.”
THE LEGACY
To echo Stahl’s assessment, BT 101 was indeed the right thing to do, and PEMBA was the only
entity in the world that could have done it, thanks to its prowess with CENTRA and its service-
centered culture. What’s more, the virtual mountains of publicity generated by this project not only
ensured PEMBA’s survival, but also paved the way to its preeminence in physician executive
education. Today, PEMBA is recognized as the #1 program in the world for developing physician-
executive leaders; that legacy began with a simple phone call about having the right stuff at the right
time -- and doing the right thing, just because it was possible.
That’s when the good guys usually win.
Dr. Thomas Stover
ANOTHER DAY,
ANOTHER PEMBA CEO!
PEMBA is delighted to learn that 2001 alum Thomas L. "Tim" Stover, MD, MBA, was recently named President and CEO of Akron General Health Systems.
Dr. Stover has been with Akron General since 1993. He has served in various leadership positions since 1996, most recently as the President of Outpatient Services.
F. William Steere, Chair of the Akron General Health System Board, christened Stover as a “natural choice” to lead the System because of his recognized dedication and service to Akron General and to the Akron community as a whole.
Stover is well known for his passion for providing health care on a local level; for example, he has been a driving force behind Akron General's pioneering approach that emphasizes wellness and prevention as cornerstones to quality care.
As a physician and CEO, Stover understands both the business side of running a health system as well as the practice of medicine.
“That's a very strong combination that will carry Akron General forward in the years ahead,” Steere declared.
Congratulations, “Doc Tim!”
DR. GORDON COHEN
ASSUMES MULTI-ROLE POST
AT UCSF Gordon Cohen (2010) has accepted an exciting new leadership position at the University of California, San Francisco -- one of the country’s most highly regarded medical centers and number one in research funding in the entire United States. UCSF is in the process of building a brand new state-of-the-art children’s hospital; one of Cohen’s new roles will be to serve as the Chief of Strategic Program Development for the entire UCSF Benioff Children’s Hospital. He will also serve as Chief of Pediatric Cardiac Surgery, Surgical Director of the Pediatric Heart Center and Vice-Chair of the Department of Surgery.
Cohen says, “Clearly this [is an] exciting professional opportunity. I believe that it is uncommon to be offered this combination of professional roles at a world-class institution like UCSF. Without a doubt, my PEMBA education opened the door for me to expand my horizons professionally. I will have the opportunity to take full advantage of my PEMBA skills in my new role as Chief of Strategic Program Development for the UCSF Children's Hospital.”
In a letter of appreciation, Cohen wrote, Mike [Stahl] . . . you run an amazing program there at the University of Tennessee. As I said earlier, it was and has been a true highlight of my professional life . . . going through the PEMBA program was one of the best decisions I ever made. Now, it is translating into what may be one of the finest positions at one of the finest institutions that I could ever imagine. My PEMBA education opened doors for me and changed the course of my professional career. Thank you for creating and providing such a wonderful educational experience for those of us that are fortunate enough to go through the program. Thank you for the impact that PEMBA has had on my career opportunities.
PEMBA ALUM LAUNCHES
“APP” FOR DIABETES
MEDICATION MANAGEMENT
My Diabetes Home™ (MDH), the brainchild of its current CEO, PEMBA alum Dr. Anuj Bhargava (2006), recently launched its first product, the MedSimple™ -- an “app” for online and mobile phones that enables patients to maintain a complete, current and accurate master list of medications along with all necessary prescribing information. MDH is a simple yet innovative platform for telecommunications technologies that was launched by a certified endocrinologist along with Dr. Bhargava, a diabetes researcher. MDH has a singular mission: to help improve the health and lives of people affected by diabetes. According to its inventors, MedSimple improves adherence to therapy through patient-created reminder programs for taking medications and refills; the app also reduces the costs of medications by providing coupons, information on patient assistance programs and information on formularies to the patient. The ongoing vision of MDH is to motivate and activate members by providing the tools necessary for positive behavior change while comprehensively meeting all their diet, exercise, glucose, and medication needs in one place . Already in the pipeline are additional features for the app that include monitoring for drug interactions and duplication of therapy; ordering med refills directly from the pharmacy; and prompting patients whose regimens are not meeting standards of care.
. . . says Dr. Kevin Trice, a 2011 PEMBA alum who is “gaining traction” for and generating interest in his innovative wireless pulmonary monitoring tabs. Pulmonary Apps, LLC, who produces the tabs, has generated several successful prototypes as it continues to refine the final product. At a recent inaugural meeting of the Minority Biomedical Entrepreneurship Conference held in Cleveland, Ohio, Dr. Trice took first place in both “Best Pitch” and “Device Most Likely to Invest In.” “The conference was the product of a collaboration among industry leaders, local biomedical companies, innovation and accelerator initiatives, and entrepreneurs with varying levels of experience and success,” says Dr. Trice. Which brings us back to angels. “In the next nine months, we hope to continue acquiring patient applications and begin testing our device on volunteers. [To make that happen], we are acquiring equity and “angel” funding.” “As you can see, I’m very excited,” Dr. Trice admitted, “and I hope to have more good news to share in the coming months!” (Editor’s note: We’ll be waiting for it, Kevin!)
Dr. Bob Haralson (1998) is currently serving as Vice Chair for the Executive Committee for AMA’s Physician Consortium for Performance Improvement.
The Executive Committee supports the work of the AMA-convened Physician Consortium for Performance Improvement® (PCPI™) and assists in the fulfillment of its mission and goals. The committee advises the PCPI Chair, Vice Chair and the American Medical Association (AMA) regarding PCPI membership, meeting content, future topics of and prioritization for measure(s) development and maintenance, recommendations on testing, implementation and use of the various PCPI measures, plus budgetary needs and funding.
PHYSICIAN LEADER FOCUS
Volume 2, Number 2
Editor….Dr. Linda Lyle Technical Consultant….Tom Brown Photographer….Dr. Bryan Holroyd
The Physician Leader Focus is published electronically three times a year
(April, July & November) by the Physician Executive MBA Program College of Business Administration
University of Tennessee Knoxville, Tennessee.
Neither the publication, the program, the college nor the university and/or its
system endorses viewpoints, recruiting announcements/firms, advertising, or any other specific contents herein. Please address inquiries to Linda Lyle,
Program Director: Michael J. Stahl, Ph.D. Program Coordinator: Thomas J. Brown Associate Dean, CEE: Matt Myers, Ph.D.
Jan Williams, Ph.D.
Dean of the College of Business Administration
@2012 by the University of Tennessee. All rights reserved
NON-DEGREE HEALTHCARE
INITIATIVES GO “VIRAL”
The CBA’s non-degree health care programs are growing like kudzu; FOCUS can barely keep up with them! Current/recent initiatives include
Rapid Improvement implementation at Tyndall Air Force Base. Although some improvements are still in the planning stages, ROI is already apparent. In only 1.5 months, the clinic has experienced increased patient satisfaction numbers and is redesigning its check-in and check-out areas to increase flow. One impressive result: patient wait times have decreased by some 20%.
The UT Center for Executive Education has been granted $354,000 in funding from the US Air Force to develop Lean for Healthcare course content and to design a live interactive simulation to educate medical professionals throughout Air Force Medical Services’ outpatient clinical settings. The new course will debut at Wright-Patterson Air Force Base in March 2013. The first public Lean for Outpatient course is currently enrolling healthcare providers for its kickoff class at the Center in Knoxville, September 30-October 4, 2013.
The Lean Healthcare team will be on the road July 8-21 as it moves west to educate 100 Travis Air Force Base (Fairfield, CA) medical professionals in Lean techniques, specifically for healthcare settings. The next off-campus course will be held at Randolph Air Force Base in San Antonio. We will also be exhibiting at the mid-July American Hospital Association Leadership Summit in San Francisco. Stop by booth 501 to say hello and pick up one of our coveted orange-writing pens!
Upcoming open enrollments courses offer PEMBA alums and candidates a reduced tuition. Now on tap:
Lean for Healthcare August 6-10 & November 5-9, (2012)
April 22-26; August 5-9; November 11-15, (2013)
Lean for Operating Room October 3-5 (2012)
February 6-8; July 24-26; October 23-25 (2013)
Lean for Outpatient Settings September 30-October 4 (2013)
Mehta Pranav (2009) is the new Chief Medical Officer for HCA’s South Atlantic Division based
in Charleston, S.C.
Rachel George (2004) has been selected as Cogentl-HMG’s Business Unit President.
Koji Sparks (2011) is the new Assistant Medical Director for Morningstar Emergency Physicians,
a division of Team Health.
T.J. Yoo (2010) informs us that the U.S. Patent Office has approved his DNA vaccines that are
said to restore immune-based hearing loss, as well as a DNA vaccine to prevent and
ameliorate Alzheimer’s disease. “Now I need clinical trial subjects and a $10 million
investment,” he says.
Kirk Jensen (2004), Chief Medical Officer of Best Practices and Executive Vice-President of
EmCare, co-created and in May led a Physician Leadership Development pilot “Pillars of
Clinical Leadership” conference in Dallas, Texas. Dr. Jensen is currently collaborating in the
development of a one-day HealthCare Leadership Institute Series, which will be offered at
various locations throughout 2012 and 2013. The first two programs are in Atlanta, Georgia
on July 26, 2012 and Denver, Colorado on August 9, 2012.
Ali Al Sanousi (2007) recently earned a Ph.D. in medical informatics , maintained a 4.0,
and was awarded a fellowship in clinical informatics at Harvard University.
Paul Kivela (2000) reports: “I am currently serving on the board of the American College of
Emergency Physicians and elected Chair-Elect of the Emergency Medicine Foundation. I am
also moving forward with my physician wife on developing a boutique medical practice
concentrating on Executive Health and Non-surgical aesthetics. After eight years, we are
perfecting the model and hope to add additional partners in Texas in the fourth quarter 2012
and will hopefully be adding additional partners in other locations in 2013. On a personal
note, this past fall, I harvested the first vintage of Kivela Syrah, and this spring bottled the
Kivela Napa Valley Sauvignon Blanc. I am serving on the medical committee for the U.S. Open
at the Olympic Club and am training to compete in the World Speedgolf Championships to be
held in September in San Diego.”
Ron Khoury (2011) proudly announces: Rowaida and I have been blessed
with the latest Khoury clan addition and our firstborn. His
name is Lucas Khoury. He was born 15 May at 0649, weighed
7#5oz (3340 for the Euros amongst you). Mom is recovering
well. Thanks for everyone's well wishes and prayers. If you can't
tell from the picture , he is very hungry :) -- and DNA testing is
pending given the hair discrepancy with the dad. I hope this
message finds all of you well ; I need a nap!
LINES TO LEAD BY Excerpts from an article by Dr. Ghazala Sharieff
Editor’s note: Recently, Ghazala Sharieff (2011) published an article
in MEDSCAPE entitled “Lessons from the Past: Quotations to Lead
By.” FOCUS regrets that we cannot post the article in its entirety,
but we are grateful that Dr. Sharieff allowed us to share the
quotations with her PEMBA family. Please read the rest of the
article at http://www.medscape.com/viewarticle/766376
To prepare for the many changes in healthcare, it will be essential for hospitals to increase . . . physician alignment and engagement. In this tumultuous era of healthcare reform, the formation of true partnerships among physicians will be critical if we are to be successful. . . . Concerning leadership, there are many lessons to be learned from the words of some of our country's greatest leaders . . . Embrace Change. Change is the law of life. And those who look only to the past or present are certain to miss the future. John F. Kennedy As our case is new, we must think and act anew. Abraham Lincoln Share the Vision, and Be Clear About the Path to Get There. I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character. Martin Luther King, Jr. Be a Servant-Leader and People Will Follow; Keep Your Ego in Check and Be Humble. And so, my fellow Americans: ask not what your country can do for you -- ask what you can do for your country. John F. Kennedy
Above All, Be Honest; Never Lose Your Integrity. You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all of the time. Abraham Lincoln Lead by Example. He who thinks he leads, but has no followers, is only taking a walk. John Maxwell
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams Try to Have Complete Information Before Making a Hasty Decision. In matters of style, swim with the current; in matters of principle, stand like a rock. Thomas Jefferson Be sure you put your feet in the right place, then stand firm. Abraham Lincoln Empower Others. The best executive is the one who has sense enough to pick good men to do what he wants done and self-restraint to keep from meddling with them while they do it. Theodore Roosevelt A good leader inspires people to have confidence in the leader; a great leader inspires people to have confidence in themselves. Eleanor Roosevelt
Establish a Safe Environment for People of All Ranks to Express Their Thoughts, Ideas, and Concerns. Remember that it is the actions, and not the commission, that make the officer, and that there is more expected from him, than the title. George Washington
Show Your Appreciation. The Power of Positive Reinforcement Can Be Monumental. The glow of one warm thought is to me worth more than money. Thomas Jefferson
FOCUS is swamped by institutions seeking physician leadership! To archive
everything in the same place, we decided to create a directory of all the
position announcements we have received since the April FOCUS. Some 40
listings are included here, arranged in reverse chronological order (starting
with the most recent). We hope you find this feature helpful and encourage
you to share any feedback you have about this format. (Editor)
CHIEF MEDICAL OFFICER
LIFEPOINT HOSPITALS NASHVILLE, TENNESSE Jessica Messemer Associate Physician Executive Leadership Center 3403 West Fletcher Avenue Tampa , Florida 33618-2813 813-963-1800 x 26 813-969-0569 fax [email protected] www.physicianexecutive.com
MEDICAL DIRECTOR: CLEVELAND, OH MEDICAL DIRECTOR: RICHMOND, VA MEDICAL DIRECTOR: NATIONWIDE Matt Ferriolo MedCentric Search Firm (310) 937-5614 Direct Line (310) 937-5000 Main Office (866) 610-4775 Toll Free (310) 388-1764 Fax [email protected]
MEDICAL DIRECTOR GOVERNMENT PROGRAMS FLORIDA OR TENNESSEE;
CHIEF MEDICAL OFFICER LIFEPOINT MEDICAL SYSTEMS BRENTWOOD, TENNESSEE
REGIONAL CHIEF MEDICAL OFFICER WISCONSIN
PHYSICIAN EXECUTIVE MARTIN HEALTH SYSTEM EAST COAST OF FLORIDA Jennifer R. Grebenschikoff President Physician Executive Leadership Center Specializing in Physician Executive Search since 1983 3403 West Fletcher Avenue Tampa, Florida 33618-2813 813-963-1800 ext. 23 [email protected]
MEDICAL DIRECTOR
HOSPITALIST PROGRAM
DAYTON, OHIO Roberta Todrzak, Senior Physician Recruiter at [email protected]
CHIEF MEDICAL OFFICER
EXCLUSIVE SEARCH Bobbie Stifle 866.226.0805; cell 903.238.3747 Integrity Recruiters, Inc. 5348 Vegas Drive, #1073, Las Vegas, NV 89108 Fax: 775.582.0308 [email protected] Check out jobs at www.integrityr.net
HUMANA
CURRENT SEARCHES 68920 Mid-South Regional Medical Director – Knoxville TN 75894 Market Medical Executive – Tampa FL 83654 Associate Medical Director (Mid Atlantic Region) – KY 83724 Informatics Medical Director – San Diego CA 83787 Endocrinologist (Bilingual) – Miami FL 85069 Primary Care Provider – Miami FL 85131 Associate Medical Director (Southwest Region) – TX 85399 Informatics Medical Director – San Diego CA 86059 PRN Primary Care Provider – Orlando/Kissimmee FL 86544 Associate Medical Director (Central Region) – Roger AR 87051 PRN Primary Care Physician – Miami FL 87594 Regional Medical Director (California Region) – Irvine CA 87731 Regional Medical Director (Central Region) – Overland Park KS
To review the full job description, please visit our career website at http://careers.humana.com. If interested please apply online or send your CV/resume to [email protected].
MEDICAL DIRECTOR
PACIFIC SOURCE HEALTH PLAN Kate Kingsley |President KLKingsley Executive Search 2977 Ygnacio Valley Road, #413 Walnut Creek, CA 94598 Phone: 925.934.4306 [email protected] www.klkingsley.com
VICE PRESIDENT OF OPERATIONS
SOUTH CENTRAL REGION Amy Saiter, Consultant Marshall Koll & Associates 820 S. MacArthur, Suite 105-303 Coppell, TX 75019 866-744-2838 Toll Free 972-745-2838 972-421-1574 Fax [email protected]
CHIEF MEDICAL OFFICER
GOOD SHEPHERD REHABILITATION CENTER ALLENTOWN, PA Please direct all resumes or nominations by e-mail to Oliver Tomlin and Greg Santore at [email protected]
VICE PRESIDENT FOR NINE HOSPITAL SYSTEMS JULIE COURTOIS | CONSULTANT | GRANT COOPER &
ASSOCIATES I ONE NORTH BRENTWOOD, SUITE 610, ST. LOUIS, MO 63105 I PHONE: 314-726-5291 EXT. 126 | FAX:314-726-5294 |
CONNECTICUT HEALTH SYSTEM Ellen Woodring Recruiter MSA Executive Search INTEGRATED HEALTHCARE STRATEGIES 700 West 47th St. Suite 400 Kansas City, MO 64112 [email protected] www.MSAExecutiveSearch.com
MEDICAL DIRECTOR
CLEVELAND CLINIC Arlene Anschel Consultant Healthcare IT Practice Witt/Kieffer 630 575-6184
VIRGINIA COMMONWEALTH HEALTH SYSTEM Janet Oppenheimer Korn/Ferry International [email protected] 312 526 0538 office 312 320 4377 mobile
WESTERN WASHINGTON VICE PRESIDENT,
MEDICAL AFFAIRS MULTICARE GOOD SAMARITAN HOSPITAL Please visit our website to apply online at http://blazenewtrails.org/, email your CV to [email protected] or fax your CV to 866-264-2818.
CHIEF MEDICAL OFFICER
WEST CENTRAL VIRGINIA Bruce Powell HealthNet Resources, Inc. W: 803-478-2000 C: 803-460-9256 [email protected]
PRESIDENT
SAINT ANTHONY HOSPITAAL PENDLETON, OR John G. Faubion, FACHE Faubion Associates Executive Search (818) 551-9280 faubionassociates.com [email protected]
MEDICAL DIRECTOR FOR HALLMARK HEALTH MEDICAL ASSOCIATES
CHIEF PHYSICIAN EXECUTIVE SACRAMENTO AND SAN JOAQUIN SERVICE AREA, DIGNITY HEALTH Nancy Helfman Vice President and Senior Associate Diversified Search One Commerce Square 2005 Market Street, Suite 3300 Philadelphia, PA 19103 t. 215-656-3579 f. 215-568-8399
CHIEF MEDICAL OFFICER
WALLINGFORD, CT Carmen Kenrich Phillips DiPisa [email protected] 781-804-1723 or Denise Trammel Phillips DiPisa [email protected] 860-233-0030
HINTS: MEDICAL COVER LETTERS
Get to the Point. State the purpose of your letter in the first paragraph. Small talk is generally a waste of space. "Most of the cover letters we do for clients are three paragraphs or so and fill less than a page," says Shel Horowitz, director of Accurate Writing & More in Hadley, Massachusetts. Tailor Your Letter to the Reader, Focus on the needs of the specific healthcare organization, not on your own requirements as a job seeker, says Lorna Lindsey, director of academic affairs for CompHealth, a healthcare recruiting and staffing firm based in Salt Lake City. Visit your potential employer's Web site or read the company's annual report to learn more about it, and then use your cover letter to demonstrate how your skills and experience can benefit the organization. Maintain the Right Tone. A cover letter should be "businesslike, friendly and enthusiastic," says Bill Frank, founder of CareerLab in Denver and author of 200 Letters for Job Hunters. Health professionals have the "opportunity to reveal their passion" through a cover letter, but the document "shouldn't become too syrupy,
or it loses its objectivity and professionalism," says Lorne Weeks III, MD, a healthcare consultant for the Physician Career Network, a division of CareerLab. Stay on Track The best cover letters are direct and concise, says Kathy Campbell, employment and employee relations manager at Holy Spirit Health System in Camp Hill, Pennsylvania. "Don't include a lot of unnecessary personal information," she says. Highlight Your Biggest Successes Your cover letter shouldn't just summarize your career or repeat the same information from your resume, according to Wendy Enelow, founder of the Career Masters Institute in Fresno, California. "You want it to highlight the successes and achievements of your career that are most related to the types of positions for which you are applying," she says. According to Frank, you should mention career-related "triples and home runs" in your cover letter. Use Power Phrases Use strong action words to convey your experiences and illustrate your qualifications with phrases like "I have a strong background in" and "I have a talent for," Lindsey says. Don’t be shy about selling yourself, Enelow notes, since that's the purpose of a cover letter. Show Your Team Spirit If you have room for a few extra sentences in your cover letter, Lindsey suggests emphasizing your teamwork and communication skills. "In this day and age, teamwork and communication are vitally important in almost every healthcare position, from the lowest to the highest paid," she says. Follow Up An unforgivable error some job seekers make is failing to follow up after promising to do so in a cover letter. If you write in your cover letter that you'll call the letter recipient on a certain day or by a specific deadline, do it.
DO NOT:
Provide salary information when it is not requested.
Address a letter recipient by anything other than his name. Avoid "Dear Sirs" at all costs.
Write a canned, generic letter that looks like it was copied from a book.
Start the first paragraph and too many other sentences with "I."
Make spelling errors and typos.
Handwrite a cover letter.
Use shoddy paper, or paper that's different from your resume paper.
Cram too much information into a small space.
Include irrelevant personal information or job experience.