Volkswagen

VOLKSWAGEN-People's Car

History of VolkswagenIn 1934 Adolf Hitler demanded the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). The "People's Car" would be available to citizens of the Third Reich through a savings scheme at 990 Reichsmark (US$396 in 1930s dollars)--about the price of a small motorcycle (an average income being around 32RM a week)

Volkswagen was designed by Ferdinand Porsche in 1934.

Hitler named ıt 'Kraft durch Freude' – strength through joy

The intention was that ordinary Germans would buy the car by means of a savings scheme ("Fünf Mark die Woche musst du sparen, willst du im eigenen Wagen fahren" – "Five marks a week you must put aside, if you want in your own car to ride")

Erwin Komenda, the longstanding Auto Union chief designer, developed the car body of the prototype, which was recognizably the BEETLE known today.

Volkswagen has the record of being the most sold car.In 45 years 21 million car were sold.It also has the record of being the most modified car.From 1934 to 1990'ies ıt has been modified 269.000 times.

In July,1949 ıt was offered for sale and took place ın market.

Beetle is also known as 'Love Bug' and ıt is the first car that has part in a movie as main character

Another special thing about Beetle is owners greet each other even tough they don't know anything about the other owner.It is a world wide tradition.

From Turkey to Brasil, USA to Greece, there are many VW Beetle fan clubs and festivals in the world.

The last VW Beetle (21.529.464th) was produced in Mexico and sended to Volkswagen Auto museum in Wolfsburg.

Old advertisements

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ZEYNEP AKSUNIzmir University of EconomicsPublic Relations & Advertising