Presented by Mahmoud Mehanna Abdulrahman mohamed Vodafon e and Etisala t Marketing Channels Analysis
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Presented by Mahmoud MehannaAbdulrahman mohamed
Vodafone
and Etisalat
Marketing Channels Analysis
Introducing
Founded by Eissa Al Suwaidi on 1976 in UAE
13th mobile network operator With of more than 167 m
costumer over world operating in 17 countries
11,000 EmployeesRevenue 31.88 $ billion
Net income 2.17 $ billion
Fixed line and mobile telephony, Internet services,
digital television
Founded by Gerard Kleisterlee on 1982 in UK
Second mobile network operator With of more than
464.6 m costumer over world operating in 26 countries
79,000 EmployeesRevenue 41.20 $ billion
Net income 3.078 $ billion
Fixed line and mobile telephony, Internet services,
digital television
Vodafone Marketing Channels structure
Vodafone Egypt
Providing service to costumer
direct
End User ( CONSUMERS )
Bill Payments Co.(fawry,massary ,..etc)
Distributor ( SIM , recharger vouchers and bill payment ) (Nile Engineering -
Vodafone storeDirect Sales
Agent
Retailer Retailer Retailer
Website for information sharing
and online shop
Vodafone's Trade Key Accounts (Hyperone- BTECH
Etisalat Marketing Channels structure
Etisalat Egypt
Providing service to costumer
direct
End User ( CONSUMERS )
Bill Payments Co.(fawry,massary ,..etc)
Distributor ( SIM , recharger vouchers and bill payment )
Etislata storeDirect Sales
Agent
Retailer Retailer Retailer
Website for information sharing
and online shop
Target market selection
Vodafone Egypt is the market leader with a 41.6 percent market share and Etisalat Misr with 23.3 percent
End Consumer A
BVodafone Egypt is the market leader for B2B costumer and had a partnership with a lot of Company in Egypt (Vodafone business and red ) and Etisalat offer some services (easy
business ) to company but not strong as Vodafone
B2B
C Key Account
Vodafone's Trade Key Accounts: Hyperone, Radio Shack's 42 outlets or B-Tech's 29 outlets spread throughout Egypt in the case that Etisalat Miser still depending in Egypt post and
franchise ( HOME TECH,24/7,RAYA )
Service Output Segmentation
• Bulk Breaking
• Spatial Convenience
Service Output Segmentation
• less than 3 business days for online shop
• Product Variety
• Delivery Time
Service Output Segmentation
• Costumer service
Retail Positioning Strategy
Price
Qua
lity
Channel Gaps
DEMAND <
SUPPLY
DEMAND =
SUPPLY
DEMAND >
SUPPLY
Zero Gap NO COST GAP
Suggestions
The both company should be focus on spread the Branches over Egypt to increase their chance the compete with the new competitor ( Fourth network operator ) telecom Egypt which had a strong platform of costumers and branches .
Q&AThanks
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