YEARS OF CREATIVITY STARTED BY A MONKEY
Aug 15, 2015
TV ads are getting more creative than ever before and getting more professional to the the extent of international recognition in the offline advertising industry.
We as industry gurus are becoming more curious and followers of top brands creativity in TV ads from year to year specially during Ramadan.
Creativity in ads made us to pay more attention to them as viewers as well due to creative concepts and ideas that are well executed into these Ramadan ads.!
Ad 2 Ad 3Ad 1
Ad 3 has 2nd highest views in 2010 (2010 average # of views 4000~7000) Subliminal Messages technique was first used in 2007 to refer to competitors, NICELY.
Mobinil ad campaign in Ramadan 2007 was a huge hit to ads competition and the talking-monkey character was a huge phenomena.
This TVC campaign is considered on most important factors that set a pace and a shape of today Ramadan ads.
Mobinil ad campaign in Ramadan 2007 was a huge hit to ads competition and the talking-monkey character was a huge phenomena as following stats are considered high relatively to 2007..,
Search
قرد موبينيل
1,230exact match
اعالنات "موبينيل" + "القرد"
5,240broad/phrase match
1,590exact match
موبينيل القرد
YouTube
1
10
100
1000
10000
100000
Social Shares Social Likes Views
39,000
669982
32,000
163265
15,000
45
172
Ad 1 Ad 2 Ad 3
Ad 3 has 2nd highest views in 2010 (2010 average # of views 4000~7000)
YouTube
0.01
0.1
1
10
Engagement Rate Video Score Ratio (less is better)
0.13
6.8
0.09
2
0.07
2.2
Ad 1 Ad 2 Ad 3
Ad 3 has 2nd highest views in 2010 (2010 average # of views 4000~7000)
Other huge achievements and milestone records Mobinil has
achieved by creativity in songs and music culture.
Offline advertisements are effective and yet to the point, so the emotional appeal effect
was outstanding on the #Hashtag as itis performing
well in other stats.
2010Starting from 2010, the channel has a bit of higher number of views over
competitors, but it not always a good sign.
opsss..!
1
10
100
1000
10000
100000
Social Shares Social Likes Views
39,000
669982
56,300
529266
Hakawy Friends VF Ad ALO El Sehry M Ad
0.01
0.1
1
10
Engagement Rate Video Score Ratio (less is better)
0
7
0
2
Hakawy Friends VF Ad ALO El Sehry Ad 3
Ad 3 has 2nd highest views in 2010 (2010 average # of views 4000~7000)
0
1
10
100
1000
10000
100000
Social S
hares
Social L
ikes Views
Engage
ment Rat
e
Video S
core Ra
tio0.10
17.90
17719.00
1405.00949.00
Ramadan 2010
Asa7be / Enohom Qademoun Ad
toktok ad
Asa7be ad
LikeDislike
= 97:95
Average Like / Dislike ratio 4:1 or higher
for every 97 likes , 95 disliked the video (Asa7be ad) for total views 1.27M
When a brand endorsement backfired a negative publicity due to bad rumors going around a celebrity at the same
time of campaign launch.
5M Views*
minimum Like / Dislike ratio 4:1 or higherfor every 3 people liked the video, 1 person disliked it
452shares 1520likes
0.1%engage.rate 3:1likes/dislikes ratio
* low KPI relatively compared to averages and other video with way less views count
2010After their first appearance in 2007 by 3
years, Etisalat Misr capitalized on numerous high profile celebrities in their first TV ad in the first year of
market entry to maximize awareness and to minimize competition gap.
A very simple content idea that transmits humor and social
responsibility message with great indicators.
379K Views*
minimum Like / Dislike ratio 4:1 or higher (for indications only)for every 35 people liked the video, 2 person disliked it
4Kshares 8.1Klikes
4.4%engage.rate 35:2likes/dislikes ratio
* HIGH KPI relatively compared to averages and other video with way higher views count
Subs
cribe
rs
Video
sVie
ws
Avera
ge Vi
ew Co
unt
High
est V
iews
1,315,768
224,300
22,209,335
185
33,281
4,025,677900,571
65,162,743
425
79,537
5,200,747
769,700
81,992,684
520
72,892
Vodafone vs. Mobinilsince his first appearance in both YouTube channel
Etisalat Genie was excluded from comparison due controversy about the Ad - KPI will be not accurate or relative