VLG: Design Friendly, The Texas Way.

© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential

Rethinking MarketingWe design friendly, the Texas way.

(214) 299-8688 (214) 594-5494 [email protected]

811 East Plano Parkway, Suite 120Plano, Texas 75074


Team up- We all have high school diplomas- Our average age is 29- Our average height is 5’7” - The ratio of women to men is 1:1- We love what we do. We do it well.

Number of refrigerators: 3

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Who are we?Via Luna Group is a- Creative Shop- Fulfillment House- Anti-Boredom Council- School of Dialog Marketing

We even have a coffee maker

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Dialog Marketing- If a tree falls in the forest, does it make a sound?- If they don’t respond to your direct mail piece, did it make a sound?- Marketing should be a conversation starter.- Marketing should not be a lecture. - Do you agree?

Actually, we have 2 coffee makers and a microwave

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Old School vs. New4

Traditional Mail

Forget the 7-touch rule. Our value is the ability to deliver those old school responses plus an additional 10-30% to your doorstep in real-time.

Dimensional Mail

Inbound response

Track response rate

NEXT TOUCH POINT

Participants identified Online Traffic Data

Them

Us Inbound response

Real-time data delivery

NEXT TOUCH POINT

0-4%

14-34%

Direct Mail vs. Dimensional Mail


Our Creative Process

Our 5-step, 20-milestone program has been tested and always passes with flying colors.

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Kickoff

Strategic Overview

Creative Brief

Client Approval

Theme & URLs

Client Approval

Copy & Initial Designs

Client Approval

Full Sitelet Stills

Client Approval

Mail Piece

Client Approval

Site Coding

Site Tracking

Dialog Engine

Fulfillment

Quality Control

Final Review

Client Approval

Launch


Measuring Success- Revenue is usually number one on the list.- Calls-to-action are a close second.- There are other marketing metrics used to guage success, like hit rate, click-throughs, returns, and time. - Each client has specific goals, so we tailor each campaign to maximize the impact.- We’re winners. When was the last time a direct mail campaign won you $3,000,000 in revenue?

Did we tell you we have a money tree?Email [email protected] for a picture of it. Remember to put “Tree” in your subject line.

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Target Audience- Do you know what your customer looks like?- Wish more people knew about you?- Do you have a list of those people we can target?- Your audience is not stupid, but they are busy.- We give your marketing a Human Touch.

Yep, we just worked a Bruce Springsteen reference into this slide deck. After all, “I just want someone to talk to”.

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Logistics- Outsourced creative is nothing new.- Web-based project management is newer.- Personalized Flash websites are newest. - We take you from conception to launch and beyond.- We manage the logistics.

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We really dig Basecamp and Highrise. If you work with us you’ll get to work in Basecamp, but you’ll end up in Highrise. Ask us why.


Expectations- Straight talk- Budget friendly payment terms- Big ideas, good design and fun (smart) people

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Our guess is that you expect the same from us.


Skunk WorksWe are passionate about interactive media. Here are a few of the fun, new products we are building for you.- Opt-in only websites- Sales resource centers- Web-based CRMs for small businesses- SMS for list building

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Want to learn more about these? Text PENNY to 66937. Get alerts via text message, or email. Your choice.


Brainstorming- Are you ready to make a commitment?- Do you want to stop building boring programs? - Is a paradigm shift just what the doctor ordered?

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Did you answer ‘yes’ to any of these? If so, your needs and our talents jive and we should talk. By the way, let us know who sent this to you!


Eye Candy12

We’ll save you this spot.

VLG: Design Friendly, The Texas Way.

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vlgprivate confidential

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