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visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

Jan 31, 2018

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Page 1: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

visual epistemologyfor design in complex systems

01.

Page 2: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

who am I?

02.

Page 3: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

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Page 4: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

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designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy complexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

Page 5: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

EXTENDED VERSIONS

Italian association at MIT

MASSACHUSETTS INSTITUTE OF TECHNOLOGYITALIAN ASSOCIATION

The claim should be written on top of the logo in Georgia

The claim should be written on bottom of the logo in Futura Medium.

design idea

The logotype has been design p rojecting some letters dimensions in order to generate a

code that can represent the coexistence of MIT identity and Italian identity.

05.

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy complexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

Page 6: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

06.

Page 7: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

07.

Page 8: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

08.

Page 9: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

09.

Page 10: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

designers are multiple. graphic designcommunication designdesign researchqualitative researchsocial integrationsocial sustainabilitydesign strategy design thinking for enterpreneurshipcomplexity science information visualizationknowledge visualizationvisual languagesvisual epistemology

010.

Page 11: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

making sense of complex systems.

011.

Page 12: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

simple.complicated.complex.

012.

Page 13: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

simple. sim(without)+plicum(fold)

013.

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014.

complicated.cum(with)+plicum(fold)

Page 15: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

015.015.

complex.cum(with)+plexus(tied up with)

Page 16: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

016.

deduction.does not work for complex systems

Page 17: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

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landover baptist churchjoey skaggsfranke stine

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deduction.does not work for complex systems

017.

Page 18: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

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characteristics.

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019.

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Complexity and design.

Page 21: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

021.

we visually organize the world in order to understand it

pattern recognitionand sense making.

021.

Page 22: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

022.

we visually organize the world in order to understand it

visualizations are created to make sense of what we see

pattern recognitionand sense making.

022.

Page 23: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

023.

we visually organize the world in order to understand it

visualizations are created to make sense of what we see so we can take action

pattern recognitionand sense making.

023.

Page 24: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

the metaphor of the cartographer.

024.

Page 25: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

the metaphor of the cartographer.

We designers are like the ancient cartographers, we produce representations of the world, as we know it

025.

Page 26: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

We designers are like the ancient cartographers, we produce representations of the world, as we know it

we explore our world and we represent it, we use our representations to explore the world and to understand it

the metaphor of the cartographer.

026.

Page 27: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

some stories.

027.

Page 28: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

Cristopher Columbus.

028.

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the image of the world.

032.

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arbore scienti.

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Page 39: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

the power of visualization and the concept of diagram

"It is one of the most significant developments in the process of design in the late 20th and early 21st centuries" (Mark Garcia)

why does this happen?

039.

Page 40: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

διαγραμμα DIÀ (through) + GRÀMMA (sign) The diagram is both the structure of a system and the visual representation of that structure

Diagram.

040.

Page 41: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

041.

Diagrams.

Page 42: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

the grid is a diagram of a graphic layoutthe table of content is a diagram of a book

The diagram is both the structure of a system and the visual representation of that structure

Diagrams.

042.

Page 43: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

the diagram is often a set of rules

Diagrams.

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Page 44: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

Diagrams.

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045.

Page 46: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

Diagrams.

Diagrams as generative tools

Operating devices able to reveal the weak links and the driving forces that can facilitate (or hinder) design

046.

Page 47: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

fireflies by Kristian Cvecek.

047.

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048.

paint attack.

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049.

britain from above.

Page 50: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

The field of Complex Systems is interested in relationshipsTranslating the strengths and the tensions among agents

050.

Diagrams.mark lombardi.

Page 51: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

051.

synchronousobjects.

051.

Page 52: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

different diagrams, same systemThe political nature and the principle of responsibility

each representation of reality are intentionally structured and thus arbitrary, anexact and incomplete

052.

a political act.

Page 53: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

medium for communication (or persuasion, or engagement…)

tool for understanding (or problem solving, planning, orienting…)

053.

visualization has a double function.

Page 54: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

a visual rhetoric made of objects, relations among those objects and tools for managing the relation between objects and environment

a visual epistemology describing how we interpret the world with visualizations

visualization has a double function.

visual epistemology

visual rhetoric

054.

Page 55: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

Rhetoric is the art of using language to communicate effectively and persuasively.

Along with grammar and logic or dialectic, rhetoric is one of the three ancient arts of discourse.

visual rhetoric:visualization as a medium

055.

Page 56: visual epistemology for design in complex systemsnamedgaia.com/files/pdf/GuestLecturer.pdf · visual epistemology. designers are multiple. graphic design communication design design

How visualizations change the way we interpret, perceive and understand the world we live in

Epistemology (eπιστήμη episteme, + λόγος, logos) is the branch of philosophy concerned with the nature and scope of knowledge. It addresses the questions: What is knowledge? How is knowledge acquired? How do we know what we know?

visual epistemology:visualization as a tool

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cpf:visualization as a tool

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citymurmur:visualization as a tool

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we will be here:visualization as a tool

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Representing does not only mean to make a more or less accurate replica of the visible, representing does also mean showing the invisible.

ANCESCHI G., 1981. Monogrammi e figure. Firenze: La casa Usher.

Showing the invisible, in turn, does not only signify to merely illustrate the real existence, but it does means to imagine visual models of the possible, probable, and hypothetical069.