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Source: U.S. Department of Commerce, Office of Travel and Tourism Industries
Visit Seattle CONFIDENTIAL
Media Value ReportOctober 2015 YTD International Advertising Equivalency
*Includes generated and non-generated revenue
China France Germany Japan Korea UK Various Total$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
12498176
$3,022,069 2019695
10621595
3600572185611 1378947
32086150
Jan-Oct 2015
Media
Valu
es
(USD
)
Visit Seattle CONFIDENTIAL
Inbound/Outbound ActivitiesVisit Seattle Tourism Development
October Tourism Development Activity
InboundIn October, the Tourism Development team hosted 18 inbound travel trade and media FAMs with 92 attendees from China, Hong Kong, Korea, France, Germany, UK, Australia, Brazil and USA.
OutboundGerman Mission: October 5-9, 2015Visit Seattle hosted a series of client events in Munich, Hamburg and Frankfurt, focusing on entertaining VIP clients and also educating front-line sales staff who are most commonly influencing German consumers in their travel plans. Chef Ethan Stowell, Ilse Harley, General Manager of the Four Seasons Seattle Hotel (Visit Seattle board member), Steve Warner, President & CEO of Washington State Wine (Visit Seattle advisory board member), and the Port of Seattle joined Visit Seattle on the trip. Visit Seattle hosted over 175 clients during the week.
Visit Seattle CONFIDENTIAL
Monthly Activities & Website Analytics
• VISITSEATTLE.tv went live on 9/14 with the launch of Seattle First Takes, quickly followed by Sounds by the Sound. October had 64,103 monthly unique visitors which was the first full month of the campaign.