VISION2020 at EBU General Assembly December 2013

GENERAL ASSEMBLY

6 DECEMBER 2013

THE ROAD TO INDISPENSABLE

Source: IHS, EBU

FRAGMENTING

SOCIETIES

Share of population with foreign background

Population:

urban vs rural

Average household size

One-person households =

40% of total households

by 2025/2030

DIGITIZATION

& AUDIENCE

FRAGMENTATION

Source: IHS, BBC

Multichannel TV penetration of TV households

Broadband penetration of households

Installed connected devices

Participation level

-

500

1,000

1,500

2,000

2,500

Installed connected devices (m)

Digital media adapters

Pay TV set-top boxes

FTA set-top boxes

BD players

Smart TVs

PCs

Game consoles

Tablets

Smartphones

Around 8 connected devices per broadband household in 2017.

Source: IHS, EBU

Evolution of linear and non-linear

TV viewing

Minutes per person

per day average in EU big 5

All radio weekly reach AUDIENCE

BEHAVIOUR

Average daily listening time

RISK OF

DISRUPTION

VALUE CHAIN MEDIA BEHAVIOUR IN

SPECIFIC GROUPS

TRUST

TECHNOLOGICAL

INNOVATIONS

PSM: POLICIES, FUNDING,

REGULATIONS

Content

producersBroadcasters

Broadcast

networks

(Cable/teleco

m / satellite)

Viewers/

Listeners

/ Users

FTA Independent

producers

Device

manufac

turers

Content production Aggregation DistributionUser

platform NavigationMarketing,

User contact

VALUE CHAIN

Broadband

(mobile and fixed)

Online services

Advertising

revenuesUser data

Copyrights/

TalentRecommendations

The Netflix moment?

RISK OF

DISRUPTION

YOUNG

Young people consumption of media

Source: DR, PEW Research Center

TV news consumption young people18-29, USA

MEDIA

BEHAVIOUR

IN SPECIFIC

GROUPSAverage daily listening time

All Radio Denmark

Denmark

RISK OF

DISRUPTION

TECHNOLOGICAL

INNOVATIONS

Source: EBU, Vision2020

TRUST

RISK OF

DISRUPTION

VALUE CHAIN MEDIA BEHAVIOUR IN

SPECIFIC GROUPS

TRUST

TECHNOLOGICAL

INNOVATIONS

PSM: POLICIES, FUNDING,

REGULATIONS

MISSION IMPOSSIBLE?

TOP 10 RECOMMENDATIONS

ARD: Turkish for beginners Channel 4: Make Bradford British

SVT: Diversity VRT: Mediamomenten

YLE: Lovemilla RTE: Comedy (Rubber bandits)

ORF: Open InnovationsYLE: Lovemilla

BBC: Playlister BNR: Radio Binar

CTCZ: Open Archives DR: Musik

VRT: Stievie YLE: Areena

HUMAN: Medialogica SR: Investigative journalism

SR: The book Journalism 3.0 NOS: Video First

Vision2020 Expert Group 3 ORF: Public Value

RAI: Corporate Reputation SVT: The Hero

BBC: World War I DR: Borgen

DR/SVT: The BridgeBBC: World War I

ABC: Open ORF: Team Austria

RTE: Local Heroes SR: El Sistema

BBC: The Space

NOS: Embedded Player

RAI: Cinema partnership

NRK: Partnership Trekking RTS: Notre Histoire

3FM Serious Request 3FM / VPRO: Lowlands

BBC: Red Nose Day BBC: Red Nose Day

"SE VOGLIAMO

CHE TUTTO

RIMANGA COM'È

BISOGNA CHE

TUTTO CAMBI”

Prince Don Fabrizio Salina, Il Gattopardo by Giuseppe Tomasi di Lampedusa, 1958

DURING THE JOURNEY…

“Right direction but

change faster”

Madhav Chinappa

“PSM egotistical, selfish”

Francine Cunningham

“Be yourself, be careful”

Ben Hammersley

“don’t end up like the music

industry”

Gerd Leonard

“Disrupt yourself”

Alan Moore

“Disrupt yourself”

Alan Moore

“Be yourself, be careful”

Ben Hammersley

“don’t end up like the music

industry”

Gerd Leonard

“Right direction but

change faster”

Madhav Chinappa

“PSM egotistical, selfish”

Francine Cunningham

QUESTIONS

• Which recommendation do you find to be the

most relevant?

• How can EBU members and Vision2020 help

you in developing future strategies?

• How to be open and agile, what style of

leadership is needed for future PSM?

Video VRT

1. Direction Setting

Vision2020 EBU PS

2. Strategy & Organisation Plan EBU PS

3. Implementation

NEXT STEPS VISION2020

1) eReport & app: spring 2014With more trends & more examples / best practices / cases + EG reports

2) EBU strategic sketch: GA June 2014

• Evaluation of current services &

assesment of potential for new

services

• Led by ExBO

• Supported by EBUManagement and

Members

• Workshops with ExBo & with

Members (Chairs committees)

• 2014Q1+2

• Led by DG

• Validation

by ExBo

• 2014Q3+4

• Led by DG

• Follow-up

by ExBo

• 2015-2020

CONTENTLIVING DOCUMENT…

• Postcards in boxes outside

• strategy documents, market reports and cases/examples/best

practices to [email protected]

• Follow this project on:

• http://vision2020.ebu.ch

• Twitter: @ruurdbierman, #vision2020

DON’T FORGET TO POST!

WHAT KIND OF

LEADERSHIP IS

REQUIRED?